Facebook B2B Marketing Tips

Facebook isn't just about personal profiles. It also includes groups and pages for brands and companies. As such, Facebook isn't just a channel for business to consumer marketing. It has a growing potential to be used as a business to business marketing channel too. From Jeff Bullas, here are some tips for using Facebook for B2B marketing.

1. Publish videos onto your company Facebook page in addition to posting them on your blog or website.
2. Include breaking industry news items in your feed to give customers and prospects a reason to follow you.
3. Provide reasons (like a giveaway) for people to "Like" your company and provide their email address.
4. Use captured emails for lead generation.
5. Use Facebook's self-service advertising feature for targeting decision makers.
6. Use Facebook's survey tool for market research..
7. Showcase your experts and thought leaders to build authority.
8. Use apps that allow you to sell your products and services directly on Facebook.
9. Enable Facebook content sharing, which builds more trust than advertising.
10. Humanize your company through videos and images absent of corporate spin.
11. Use Facebook to provide customer service that results in word of mouth referrals.

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