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Twitter Unveils Lead Generation Cards

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But it perhaps got a little more interesting with the recent announcement of the new lead generation tool. Twitter has been a popular social media venue for B2B marketers. Read more

INFOGRAPHIC: B2B Lead Generation

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Optimization of Lead Generation Pages. Lead Nurturing. From Unbounce and Socialmouths, here's an infographic that covers the fundamentals of online marketing, including: Content Creation. Marketing after the Conversion. Mobile Marketing. View Original Article

Lead Generation Marketing Budgets

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Generating high-quality leads was a top challenge, according to 71% of respondents to MarketingSherpa's 2012 Lead Generation Benchmark Report. Lead Generation Budget Trends. How IntraLinks Used Social Media to Generate Twice as Many Sales-ready Leads as Any Other Channel. B2B Social Media: Video of Jay Baer destroying social media myths.

Misconceptions of B2B Marketing

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Display advertising doesn''t drive leads" A study found that prospects who viewed search marketing ads for a company were 82% more likely to buy the product in question than if they received no exposure. Display can be deployed as a lead generator as well as a vehicle for influencing and educating prospects at any stage of the marketing funnel. B2B marketing has only recently risen to a whole new level with advancements in online targeting, display advertising, and marketing automation. times in the final 48 hours before making a purchase. View Original Article

B2B Marketing Trends for 2016

The first generation of digital natives expects to be able to complete most of their selection process. distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. To get a more granular view of how B2B marketing professionals are adapting to these trends and pressures, we asked 25 leading influencers. B2B Marketing.

3 Cool Lead Conversion Testing Tools

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In lead generation marketing our goal is to get visitors to take action. Stop Guessing.Start Testing. While we do our best to create compelling campaigns, content, graphics ad landing pages, we never really know how well they will perform until we get real live data. One of the ways to improve results is to continually test for better performing combinations. Google Website Optimizer.

Thoughts on Outsourced Lead Generation

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Outsourcing lead generation is always an interesting topic. Some people say that you should never outsource your lead generation.others wonder why you would ever do anything else. So here are a few quick thoughts on lead generation outsourcing: It is impossible for one person to be an expert in all of these areas. Stay involved. Free Download.

Digital Lead Generation

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Digital lead generation is a scalable, cost-effective way to generate sales leads, often leading to quick, fluid conversion. For more lengthy sales cycles, digital lead generation often starts the process. Measuring the ROI of digital lead generation for online, direct sales is easier than measuring the ROI for complex direct sales or channel sales. Given the low cost and measurability of digital lead generation, improvement can be gained from a number of approaches. View Original Article

Using LinkedIn for Lead Generation: 5 Quick Tips

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LinkedIn is on the top professional networks today and is a treasure trove for lead generation. Following these five lead generation best practices can help you leverage the power of LinkedIn to expand your customer base. Your profile should be one of your most effective lead generation tools, so it needs to build an impression of your authority and competencies.

B2B Marketing Trends for 2016

The first generation of digital natives expects to be able to complete most of their selection process. distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. To get a more granular view of how B2B marketing professionals are adapting to these trends and pressures, we asked 25 leading influencers. B2B Marketing.

Lead Generation Trends for 2011

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A presentation from Dave Green, Director of Best Practices at MECLABS, outlines how to deliver quality leads on a tight budget in the current business environment. Key Points from the Presentation: B2B marketers overwhelming said that generating high quality leads was their greatest challenge. Lead nurturing and scoring depends on content. Eight of ten marketers give raw leads directly to sales. Lead generation scales sales. Sales-ready leads increase revenue capacity, profits and growth. Relevant content-nurturing requires good data.

SMB Lead Generation

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B2B Lead Generation - Plan to Succeed

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If you are responsible for B2B lead generation, you probably have a hungry sales team to feed. But do you know how many leads you will need to meet sales targets? For what timeframe do you want to generate this estimate? Now estimate the % of leads that become customers. (If you don’t know this figure, the head of your sales team should – or use the calculation below.).

From "Contact Us" to Lead Generation

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But it's also a great way to gather leads. Khoa Bui in Entrepreneur Magazine talks about how to make the most out of your "Contact Us" page. Having a "Contact Us" page on your site legitimizes your business by making it possible to communicate with a real person. Have a contact form on every page, or almost every page, of your site. Making that easy to get to makes it more likely visitors will take action. Have a call to action, and word it in a why that prompts visitors and instructs them how. Craft your call to action in a way that relates to the goals of your target traffic.

B2B Lead Generation - Quantity or Quality?

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If you generate leads for a sales team, you are familiar with the common debate of quality vs. quantity. The B2B lead generation marketer has traditionally been graded on quantity, while sales counterparts are typically graded (and compensated) on closed sales. So is it possible to generate too many leads? It depends on a lot of factors but the biggest issue is your lead management system. In other words, how many leads can you follow up with and how much will it costs to follow up with them? Well the answer is.it depends (of course).

B2B Marketing Trends for 2016

The first generation of digital natives expects to be able to complete most of their selection process. distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. To get a more granular view of how B2B marketing professionals are adapting to these trends and pressures, we asked 25 leading influencers. B2B Marketing.

INFOGRAPHIC: B2B Email Marketing

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As the role of inbound marketing increases, email has become a lead nurturing tool, rather than a primary source of lead generation. From Pardot, here's an infographic about the changing role of email in marketing strategy. View Original Article

Inbound Marketing ROI Statistics

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93% of Companies Using Inbound Marketing Increase Their Lead Generation. 56% increased lead generation by at least 50%. 84% of Companies Using Inbound Marketing Increase Their Leads within 7 Months. 20% increased leads in less than 1 month. 46% increased leads within 2-4 months. Landing Pages and Calls to Action Are the Top Factors Attributed as the Reason for Lead Increase. Blogging was the #2 method for lead increase. 42% of Companies Using Inbound Marketing Increase Their Lead-to-Sale Conversion Rate.

InboxQ Moves Q&A to Twitter

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lead generation). InboxQ is a free browser plug-in that delivers a persistent stream of questions from Twitter by keyword and other factors. Those search results can be leveraged by businesses and brands looking to connect with customers (i.e. company can engage with potential customers by finding questions relevant to its core business and offering immediate answers via Twitter.

INFOGRAPHIC: Growing Your Social Media Presence

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Lead Generation. Marketers measure social media ROI in several ways: Followers/Fans. Website Traffic. Social Mention. Sales. But most CEOs think only in terms of sales. From InventHelp, here's an infographic about how to convert follower data into sales figures, and how to grow your followers. View Original Article

Marketing Trends for 2013

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Digital marketing will solidify as the main channel for demand generation. Content creation and syndication emerge as companies try to use content for demand and lead generation. Marketing teams will take over more sales tasks, such as lead qualification, inside sales team management, and sales operations. MarketingProfs lists ten marketing trends that will grow more prominent in the coming year. Digital marketing will continue to grow.". Digital marketing services will surge.". Content creation services and software will proliferate.". View Original Article

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INFOGRAPHIC: Social Marketing on the Big 3

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Increase lead generation. From Social Media Today, here's an infographic that serves as a best practice guide for marketing on social media's three biggest platforms, Facebook, Twitter and YouTube. Included are strategies to: Improve your social reach. Increase your fan engagement. Identify and engage influencers. Apply analytics to know what works. View Original Article

Debunking Social Media Marketing Myths

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Valuable, lead generation content doesn't necessarily have to stimulate conversation. You can actually generate value beyond just engagement and brand equity from social media. "Do NOT get personal." You can calculate things like how much traffic social media drives to your website, how many leads social media generates, how many of those leads become customers, and even average cost-per-lead and customer. It can be hard to keep up to date on what's really going on with social media. Social media is awesome! Join every network right now!"

HubSpot Competitor Analysis Tool

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Marketing Grade looks at a company’s overall marketing performance, including historical Website Grades, social media, lead generation, mobile, and other available metrics. HubSpot recently upgraded their popular Competitor Analysis tool. The tool allows businesses to keep tabs on how they’re performing against their competitors according to the most important metrics of inbound marketing. In the new Competitor Analysis tool, the overall grade is based on the new, comprehensive Marketing Grade, rather than the old Website Grader grade. View Original Article

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Software Tools for Inbound Marketing

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Email marketing - email is still a critical tool in the lead generation arsenal. This is important not only for lead generation opportunities but for brand management. Analytics - in order to turn your website into a lead generation machine, you need to be able to measure and track what is going on. The Internet has changed the way companies communicate.

Generating Leads from Your Homepage

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The purpose of a business website should be to draw out visitors to identify themselves so that you can convert them into a lead. Mike Lieberman guest posts on Hubspot with eight ways to optimize your homepage for better lead generation. Users that can get oriented in those first 10 seconds are more likely to be enticed by your content that will ultimately convert them into a lead. User generated content is even more effective. generates more than 10 percent of all internet traffic and 31 percent of referral traffic, according to a recent study.

Internet Marketing Metrics That DON'T Drive Success

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Comments don't equate to leads, which should be your goal. Alternative : Measure referrals and leads from social media to your website. Alternative : Click-through rate, conversion rate, and email leads are easier to measure and more impactful on your goals. Alternative : Click-through rate, conversion rate, and leads generated from ads are better metrics of paid marketing efforts. Followers The number of followers measures your marketing reach, but that doesn't always translate to leads or conversions to customers. But not all metrics are valuable.

Facebook B2B Marketing Tips

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Use captured emails for lead generation. Facebook isn't just about personal profiles. It also includes groups and pages for brands and companies. As such, Facebook isn't just a channel for business to consumer marketing. It has a growing potential to be used as a business to business marketing channel too. From Jeff Bullas, here are some tips for using Facebook for B2B marketing. Publish videos onto your company Facebook page in addition to posting them on your blog or website. Provide reasons (like a giveaway) for people to "Like" your company and provide their email address.

Generating Leads from Your Blog

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Entrepreneur.com has ten tips for increasing your company's digital presence and converting blog traffic into qualified leads. Remember one final thing" For a blog to be a valuable source of lead generation, you'll need to promote the blog itself in other marketing materials like newsletters and packaging materials. Make your blog an extension of your main website" For many visitors, your blog might be their first and only experience with your company. As such, have your blog as a sub-domain of your main page and make sure it mirrors the design of your main site.

Why Your Business Should Blog

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Hubspot survey of business executives showed that the majority felt that blogs were a cheaper source of leads than any other method of lead generation. Because of cost, small businesses have been leading the way on blogging and inbound marketing. Qualified Leads. From Jeff Bullas, a look at the marketing benefits for a business that commits to blogging. 10 Benefits of a Business Blog. Exposure. Traffic and Subscribers. Attracts New Business Partnerships. Lower Marketing Expenses. Increased Sales. Customer Education. Real Time Customer Feedback.

Building Your Strategic Lead Generation Portfolio

B2B Lead Generation Blog

Tweet To be successful at lead generation, marketers can’t rely on one specific tactic. while ago, I created a mind map of lead generation channels for my book Lead Generation for the Complex Sale. I’ve updated it to include more content marketing and social media channels. Build your lead generation calendar. hope you find it helpful.

Is B2B Lead Generation Really This Difficult?

The Point

Results are in from a recent survey on B2B Lead Generation by the B2B Technology Marketing Community on LinkedIn ( free report download here ), and the numbers tell a disheartening story. At face value, it’s hard not to conclude based on this data that many B2B marketers are struggling to even measure lead generation success, let alone achieve it. Why is that?

How the Halo Effect Drives Lead Generation

B2B Lead Generation Blog

My dad taught me many lessons growing up, and one that stands out as relevant to lead generation went something like this: He said, “Choose your friends carefully because we become like the people we spend most of our time with, and [like it or not] we’re judged by the company we keep.” In this post I’m going to explain how it applies to lead generation.

31 Tips for Improving Sales and Marketing Lead Generation Alignment

B2B Lead Generation Blog

How does your sales team perceive the leads Marketing produces? They complain about lead quality. They complain about lead volume. The say leads, what leads? Marketing gives us leads? Lead generation is an iterative process that requires consistent closed-loop feedback. Centralize the lead qualification process. Be honest. Be flexible.

Lead Generation That Converts Leads into Sales Opportunities

B2B Lead Generation Blog

Tweet Ask most executives and marketers what salespeople need to sell in this economy, and they will say one thing: more leads. That’s why many marketing and lead generation programs tend to focus on quantity. Unfortunately, as little as 5 to 15%  of all marketing inquiries (aka leads) turn out to be truly sales-ready opportunities. challenge. Create a marketing funnel .

How to Put the Customer First in Lead Generation

B2B Lead Generation Blog

Tweet Putting customers first in lead generation. Complexity found in things like Marketing-qualified leads (MQLs), Sales-qualified leads (SQLs), opportunities, lead engagement scores and other KPIs are helpful to see trends and measure what we deem important to us, but something is often missing. That missing piece is customer empathy. You might also like.

The B2B Lead Generation Ecosystem and WPO [Infographic]

Webbiquity

The “Internet Marketing Lead Generation Ecosystem” infographic below was created by the Chicago SEO agency , Straight North. Its purpose is to serve as a blueprint to demonstrate how multiple online marketing channels can be joined to create one online lead generation campaign. And, the bottom portion of the infographic shows the leads collected become a new customer.

In Industrial Lead Generation, a Lead is a Lead, Right?

Industrial Marketing Today

Every discussion I’ve had with manufacturers and industrial companies starts with “we need more leads” or ends with “we need results.” I understand and accept the fact that the main goal of industrial marketing is to generate leads. have no issues with that but do these companies know what a qualified lead is? This is only a content summary.

Lead Generation via Influencers and Experts in 4 Steps

B2B Lead Generation Blog

Tweet Proactively building relationships with influencers and industry experts and is a powerful way to generate leads and positive word of mouth (WOM). Here are four steps to engage and develop leads via influencers: Step 1: Target — Map out the key players, experts and opinion molders in your industry. Most of us know this as influencer marketing , aka influence development.

B2B Lead Generation: Publisher Programs

Digital B2B Marketing

Need leads? The more targeting you need, the more expensive those leads become. Over a series of three articles on B2B lead generation, we will look at types of programs or providers, how to measure the success of programs and things you can do to improve the results from your programs. Part 1: Lead Generation Alternatives to a Content Syndication Network.