| | | B2B Marketing Unplugged | |  Lead Generation | 3 articles |
| Page 1 of 1 | Previous | Next | B2B MARKETING UNPLUGGED JANUARY 25, 2013  Four Things Marketing Should Say “No” About in 2013 will grant you that a good show is also a wonderful place to build credibility, discredit your competitors, and launch a product, but I would challenge you to drop one show from your calendar this year and try doing some other lead generation with the budget. Are you feeling the love yet? Have you been saying “Yes” more often than a room full of sycophants? Good for you. Period. | B2B MARKETING UNPLUGGED MAY 21, 2013  Got Lead Gen? A Book Review 'Did you know there were rules about lead generation? All these years I’ve been stumbling around generating leads with no idea that I was supposed to be following the rules. The New Rules of Lead Generation by David Scott is an ambitious, comprehensive tour of the dark art and darker science of making the phone ring or the mouse click. had no idea. Really? | | | | | |
| B2B MARKETING UNPLUGGED JULY 19, 2010 When Good Things Happen to Good Research If you do it right, you can publish meaningful data, position your company as a thought leader, get a little PR and create a great lead generation tool or sales piece. Which leads me to believe, perhaps wrongly, that this isn’t really a survey at all but a massive fishing expedition for email addresses and book lovers. I found this email rolling around at the bottom of my Inbox the other day and it reminded me that I think sponsored research is quite a nifty thing, especially in the B2B technology space. . Do a credible job. Several, actually. IT Decision-Maker? Lather. | |
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