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| | B2B MARKETING UNPLUGGED
JULY 19, 2010 When Good Things Happen to Good Research
If you do it right, you can publish meaningful data, position your company as a thought leader, get a little PR and create a great lead generation tool or sales piece. Which leads me to believe, perhaps wrongly, that this isn’t really a survey at all but a massive fishing expedition for email addresses and book lovers. I found this email rolling around at the bottom of my Inbox the other day and it reminded me that I think sponsored research is quite a nifty thing, especially in the B2B technology space. . Do a credible job. Several, actually. IT Decision-Maker? Lather.
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