| | | B2B Marketing Blog | |  Lead Generation | 8 articles |
| Page 1 of 1 | Previous | Next | B2B MARKETING BLOG NOVEMBER 7, 2011 The Microsite Effect on Lead Generation When it comes to lead generation, the Internet is the single most important tool employed by marketers today. Google Ad Words, tweets, press releases, online advertising — these are all great tactics for capturing your audience’s attention and generating traffic. Interactive Interactive PR Marketing mobile marketing Public Relations social media B2B Marketing B2B PR Branding Christopher Raymond lead generation microsite websiteBut the question arises, “Once you peak their interest, how effective in converting these visitors [.]. | B2B MARKETING BLOG MAY 3, 2012 Rules of Engagement: 5 tips to ensuring potential clients engage with your Website Graphic Design Interactive Web-centric marketing Christopher Raymond lead generation SEO social media websiteNever underestimate the value of a web visitor. It’s never just a click. It’s not just a “hit” – it could be your next major customer. But you’ll never land that new client if they “bounce” away after a few seconds, bored and uninspired. That’s why at Schubert Interactive we work so hard to make [.]. | | | | | |
| B2B MARKETING BLOG DECEMBER 14, 2011 B2B Lead Generation with Content Syndication Lead generation always stands out as one of the top three. The results of a recent survey by Focus Research and eMarketer are no different: 55 percent of those surveyed ranked lead generation as their No. content Lead Generation B2B content syndication lead generationEach year, B2B marketers around the world are surveyed about their priorities. priority. So, with the complicated and [.]. | B2B MARKETING BLOG APRIL 11, 2012 404 error pages: Sometimes its not always what you see that’s important Branding Interactive Lead Generation Web-centric marketing 404 error page Christopher Raymond website website developmentWe’ve all been there before, type a web address, select a bookmark, or click on a link and you get this: Default 404 error page – yuck, right? This cruel and indecent experience happens to millions of internet users every day. Why do we continue to suffer like this? It is, after all, 2012 and [.]. | B2B MARKETING BLOG MARCH 20, 2012 B2B Success: Vacuum Maker Collects 40% More Leads Interactive Lead Generation Web-centric marketing B2B B2B Marketing lead generation online marketing salesWeb-centric marketing proves its power over print-only campaigns At Schubert, we’re proud of the work we do for our clients. We’re especially excited to share our client success stories. We’ve been working with Nilfisk Industrial Vacuums Division for almost a decade. In that time, they have evolved with Schubert to harness the power of web-centric [.]. | B2B MARKETING BLOG JANUARY 26, 2012 Building a Successful Media Campaign Advertising Email Marketing Marketing Ashley Reppert Brand Awareness e-newsletters email marketing lead generation media Media Planning online advertisingBad news. Yearly media planning is dead. Gone are the days we could plan out placements for the whole year — set it and forget it. Good news. Media planning is now 24/7. You get to do it every day! Don’t look so excited.) It’s not easy, but it is worth it. Advertising and media [.]. | | | | | | | |
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B2B MARKETING BLOG | WEDNESDAY, APRIL 15, 2009 Why Am I Here?
Smaller companies with revenues of less than $1 million annually, see trade shows as a way to generate leads (56%), but larger companies view them as a means to leverage relationships they already have. And, like all other marketing communications tactics, trade shows are more effective as part of a multi-channel, ongoing approach to messaging and lead generation. No, we’re not going all existential on you. But it’s a good question to ask about your trade show strategy. When was the last time you critically evaluated your trade show schedule? MORE >> -
B2B MARKETING BLOG | WEDNESDAY, JULY 29, 2009 B2B Web Site Pet Peeves
Web sites provide a great opportunity for capturing leads, so forms certainly aren’t off limits. Choose specific offerings as lead generators, but make enough valuable content freely available. expect more thought- leading content on the sites belonging to consultants. I’m not a web developer by any means, and I don’t design Web sites for a living. My agency has some very talented people on hand to handle those areas. But I am a marketer, and I visit hundreds of Web sites a day, both at work and on my own time. As a marketer, I understand how sites can fall short. MORE >>
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