Avitage

OCTOBER 9, 2012

The first assumption is about the linkage between videos and use cases such as lead generation, nurturing, events, or webinars. Before we address a realistic estimate of the number of videos required I need to explain three assumptions that impact the estimating model. This is outdated thinking.

Advertising Channels 120

Advertising Channels Video Marketing Webinar Metrics Lead Ranking 120

Avitage

OCTOBER 9, 2012

The first assumption is about the linkage between videos and use cases such as lead generation, nurturing, events, or webinars. Before we address a realistic estimate of the number of videos required I need to explain three assumptions that impact the estimating model. This is outdated thinking.

Advertising Channels 120

Advertising Channels Video Marketing Webinar Metrics Advertising Agencies 120

Avitage

SEPTEMBER 5, 2012

Jon’s insights touch upon lead generation, sales productivity, and marketing portfolio productivity. In a recent CRMSoftware.TV video, Jon Miller, Vice President of Marketing for Marketo, speaks to the importance of marketing quantifying its value to the rest of the organization.

Marketing Automation Services 120

Marketing Automation Services Buying Cycle Trigger Marketing Marketo 120

Avitage

SEPTEMBER 5, 2012

Jon’s insights touch upon lead generation, sales productivity, and marketing portfolio productivity. This video of Jon Miller, Vice President of Marketing for Marketo, speaks to the importance of marketing quantifying its value to the rest of the organization.

Buying Cycle 120

Buying Cycle Trigger Marketing Marketo Marketing Automation Services 120

Avitage

OCTOBER 17, 2012

Consider webinars, enthusiastically rated high by marketers as content and lead generation tools. There is a lot at stake for organizations — especially larger organizations – in terms of productivity impact on individual’s day jobs, customer experience and brand. A video is really a sound track with visuals.

Content 120

Content User-Generated Content Webinar Metrics Domain 120

Avitage

JULY 30, 2012

Competitive athletes know that momentum can make all the difference in winning games. You develop momentum by either executing a well thought out strategy or making a spectacular play that shakes up the competition. When you have momentum you play your game and emphasize your strengths.

Marketing & Strategy 120

Marketing & Strategy Startups Paid Search Agency Marketing 120

Avitage

MARCH 28, 2012

35 Days to First Conversation — do the math For prospects who actively engage your content, assuming a two day lag in viewing, here is a possible sequence to your first call appointment (elapse time not work days) (“your mileage may vary”): Day 1 – send initial invitation touch with vmail call Day 3 – prospect views email (..)

Microsite 120

Microsite Activities Conversion Content 120

Avitage

MARCH 7, 2012

We are working with several clients to help them improve their lead nurturing program to deliver a higher volume and quality of sales ready leads to the outside sales team. In many cases they are actively prospecting for new leads from an unqualified list.

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Telemarketing Lead Qualification 120