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FEBRUARY 26, 2024

CPL or cost per lead advertising is a pricing model for ads that charges advertisers only for the clicks that result in a conversion. CPL is calculated by dividing the total amount spent on a campaign by the number of leads generated. What is Cost Per Mille Advertising?

Paid Content 221

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand 221

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MAY 10, 2018

Webinars are powerful lead generation tools if you deliver information people want and need, woven into your webinar content. Here are 10 tips to add to your webinar planning checklist.

Webinar Metrics 100

Webinar Metrics Tips Lead Generation Generation 100

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OCTOBER 2, 2018

Then check out these 3 sure-fire tactics to improve your lead generation efforts. Are your marketing efforts not getting you the type or results you want?

Tactics 104

Tactics Leads Lead Marketing Qualified Leads 104

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FEBRUARY 16, 2024

Design nurture campaigns based on lead scoring A Gartner study found that businesses using lead scoring experienced a 77% increase in ROI with lead generation. The research also revealed that 70% of leads are lost due to inadequate follow-up. Lead scoring allows you to master the follow-up.

Lead Nurturing 197

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DECEMBER 7, 2023

Lead-generation tools. Make it easy to track leads, no matter how many you have in your system. As you consider what is needed to support scalability and meet your marketing goals, consider tools that allow: A clean and clear database. A unified view of data to support business growth. Behavioral tracking and reporting.

Marketing Automation Services 131

Marketing Automation Services Marketing Automation Automation Tips 131

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SEPTEMBER 25, 2023

Sales teams usually include: Business development representatives, or BDRs, who conduct outbound prospecting or do cold outreach to generate new leads. Account executives, or AEs, who work with prospective buyers through the final stages of their journey and, ideally, close deals and manage ongoing customer relationships.

Work Management 147

Work Management Planning Marketing Management Paid Search Agency 147

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SEPTEMBER 25, 2023

That’s when you hear accusations about marketing handing off too few (or too many low-quality) leads, or sales failing to follow up on the leads generated by marketing. So it’s imperative for sales and marketing teams to get in the same room, get granular, and nail down what defines a lead at every stage of the funnel.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Marketing Qualified Leads Lead Scoring 130

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MAY 17, 2018

Subscribers and shares are great, but let's dig into how you can grab more leads from your blog right now. Here are 9 easy ways to get more leads from your B2B blog.

Leads 190

Leads Lead Marketing Qualified Leads B2B 190

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APRIL 18, 2018

Wondering what is a lead nurturing program, or how to create a lead nurturing program? Here are five foundational steps you can take to set up a successful lead nurturing program.

Lead Nurturing 119

Lead Nurturing Lead Scoring Lead Ranking Leads 119

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MAY 1, 2018

What is a Marketing Qualified Lead really depends on each organization. Basically, it is when a prospect is ready to be handed to sales from marketing based on their level of engagement with your company. Engagement could be content downloads, webinars, or a badge scan at an trade show or event.

Marketing Qualified Leads 100

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 100

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MAY 16, 2018

Data-driven marketing is much more than a buzzword; it’s a very smart way to apply what you learn from metrics to your marketing programs.

Top of Funnel 114

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AUGUST 30, 2018

Marketers can do more than create 'spray and pray" drip emails. Instead, adding personalization and segmentation can boost engagement - and revenue.

Personalization 100

Personalization Marketing & Strategy Segmentation Email Marketing 100

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MAY 15, 2018

Get the tips and tricks for how to get started adding video to your automated nurture programs, so you can reap the rewards of more engaged prospects today!

Video Marketing 125

Video Marketing Automation Tips Ads 125

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JULY 12, 2018

Forget the arguments about whether or not to gate content. The questions are when – and how – to best gate content. The answers lie along the customer journey.

Content 106

Content Best Practices Lead Generation Demand 106

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JUNE 16, 2018

Learn how Avery Dennison reduced licensing costs, streamlined marketing operations, and increased leads. Centralizing your MarTech stack is a daunting task, particularly for large organizations with divisions around the world used to working independently from each other.

Paid Search Agency 100

Paid Search Agency Companies Organic Leads Cost 100

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OCTOBER 17, 2018

These 5 tips will help you host webinars that convert more leads. Are you ready to shake up your content marketing strategy by implementing webinars?

Webinar Metrics 100

Webinar Metrics Leads Lead Marketing Qualified Leads 100

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MAY 9, 2018

Wondering what is lead nurturing? Lead nurturing is the process of building relationships with your buyers at every stage of their buying process (and your sales funnel). Ready to start lead nurturing? Find out how to engage your B2B buyers throughout their journey in 5 steps.

Lead Nurturing 101

Lead Nurturing Leads Lead Marketing Qualified Leads 101

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OCTOBER 16, 2018

Here are a few tips of how to create content to improve brand awareness and reach more leads. Do you want to improve your marketing ROI?

Brand Identity 100

Brand Identity Branding Leads Lead 100

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OCTOBER 5, 2018

Act-On's new contact report makes it even easier for marketing and sales to connect with customers at a more personal level.

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Act-On Contact Marketing Marketing Report Contacts 100

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SEPTEMBER 26, 2018

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Mobile Marketing 111

Mobile Marketing Generation Leads Lead 111

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JUNE 14, 2018

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Planning 103

Planning Marketing Plans Conversion Content Marketing 103

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JULY 11, 2018

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Marketing Qualified Leads 114

Marketing Qualified Leads Lead Ranking Sales Qualified Leads MQL 114