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The Latest from Acquiring Minds
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Thursday, June 17, 2010
One of the more exciting opportunities to come along for B2B are the on-line and user generated data sources like Jigsaw , NetProspex , ZoomInfo and others. The user generated, i.e, What steps would you recommend a client take to appending data ? What are the leading B2B suppliers in this area? An Interview with Ruth P.
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Monday, May 17, 2010
. New research from McKinsey & Company identifies destructive sales practices and prioritizes what customers want from B2B sales organizations. Research on end users and on this scale is relatively rare in the B2B world. . high performance sales force can boost share of customer by an average of 8 to 15 percent. Comments Are Welcome.
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Monday, April 12, 2010
Outbound demand generation is experiencing a renaissance. Organizations such as Ariba, LivePerson and TriNet are reinventing their go-to-market and sales strategies through innovative approaches to outbound demand generation.
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The Best from Acquiring Minds
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Tuesday, March 17, 2009
Have a listen to this podcast on BlogTalkRadio and hear my perspective on best practices and tools for lead generation, as exemplified by our recent research on LeadGenTools. Tags: podcasts B2B lead generation John Muncell , CEO and Co-Founder of Bizzuka held a wide-ranging discussion with me for an hour.
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Tuesday, August 26, 2008
The premise of this blog, Acquiring Minds , is that social media, as with other online media, provide B2B marketers with a stellar opportunity to generate qualified leads and to impact ROI. It almost seems heretical to sabotage social media by attempting to generate leads. tools for lead generation.
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Wednesday, December 10, 2008
According to our recent survey of B2B marketers, email is widely used for lead generation: 86% of responders deploy email for lead generation. Salesforce.com , a CRM tool and other lead generation suites such as Vtrenz , Aprimo and Marketo also crack the top 20 list. So there you have it, even an old Web 1.0
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Monday, August 31, 2009
In targeting the vast SMB market through lead generation, the challenge for telesales is to break into large numbers of accounts without the luxury of referrals or deep account insight. In contrast, my suggested approach digs deeper but still allows you to work on a shoestring lead generation budget. So what to do?
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Monday, December 1, 2008
Today we released the results from our latest research on B2B lead generation. We asked the B2B marketers if a select number of online media tools were being deployed in lead generation programs. tools are not as popular for lead generation as Web 1.0 Tags: B2B lead generation Web 2.0 media
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The Latest from the B2B Marketing Community
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Thursday, September 2, 2010
With many channel partners across multiple locations, how can a business make sure that partners have the leads they need to help grow the business? rdquo; As with many channel marketing managers, their time is very constrained, but the need to do more lead generation for their resellers is ever present. Share the success!
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Wednesday, September 1, 2010
The Heart of Growing Conversion Rates," 2008): Best in Class Average % higher Inquires to Marketing Qualified Leads (MQLs) nearly 10% 3.9% Eloqua “ The Business Case for Integrated Demand Generation ” offers data from Forrester, CSO Insights and several Eloqua clients. 16% % firms w/lead to first call conversion > 50% 48.7%
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Wednesday, September 1, 2010
Would you like to learn how Lead Nurturing can turn more of your leads into revenue? On a single afternoon in New York City, Silverpop brings together several expert speakers to discuss Holistic Lead Nurturing strategies. See below for an overview of Holistic Lead Nurturing. What Is Holistic Lead Nurturing?
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The Best from the B2B Marketing Community
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Monday, April 13, 2009
Other B2B companies try to skip the leads-to-salespeople-to-sales process, instead encouraging prospective customers to initiate purchases themselves from print or online catalogs and/or via order forms, e-commerce sites, phone calls or purchase orders. Unfortunately, it does little to quantify any actual leads or sales results.
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Monday, May 21, 2007
B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!
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Wednesday, August 23, 2006
B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!
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Tuesday, November 15, 2005
B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!
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Wednesday, July 29, 2009
I've heard more B2B marketers citing LinkedIn as a key social network they want to add into their lead generation and marketing strategy. often get asked questions like "how do you generate leads via LinkedIn (without alienating your network)? Quality can be an issue with leads from LinkedIn. Check it out
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