Smashmouth Marketing

APRIL 1, 2010

Measuring the effectiveness of lead gen programs is always at the top of a demand gen expert's list of priorities. One of the gating factors happens to be out of their control -- what does the sales team do with a lead once they start working it?

Lead Gen 100

Lead Gen Leads Lead Marketing Qualified Leads 100

Smashmouth Marketing

FEBRUARY 22, 2010

On a recent sales call, the prospect told me he is working with a pay-for- performance appointment setting company like Green Leads. The difference, and the reason for the call, is that he wants more meetings per month, but the other vendor is " dictating the pace " at which he gets them. Was I dreaming? Did I hear that right?

Lead Gen 100

Lead Gen Work Management Companies Leads 100

Smashmouth Marketing

DECEMBER 30, 2008

Call it Lead Gen 2.0, but in my opinion it is just traditional lead generation, demand creation and marketing with some new twists. Add social media to the mix, but don't get over-hyped about it and forget some of the proven lead gen techniques that work. Don't just call and sell though. in this article).

Lead Gen 100

Lead Gen Social Media Work Management Marketing Management 100

Smashmouth Marketing

DECEMBER 30, 2008

Call it Lead Gen 2.0, but in my opinion it is just traditional lead generation, demand creation and marketing with some new twists. Add social media to the mix, but don't get over-hyped about it and forget some of the proven lead gen techniques that work. Don't just call and sell though. in this article).

Lead Gen 100

Lead Gen Social Media Work Management Marketing Management 100

Smashmouth Marketing

MARCH 10, 2011

There are a lot of great sources for telemarketing and teleprospecting calling tips out there, and just several weeks ago we brought you some great outbound calling tips from the best BDR's our management team has ever worked with. They just don't work any longer and they're not helping anybody succeed at generating quality b2b leads.

Lead Gen 100

Lead Gen Lead Scoring Lead Ranking Telemarketing 100

Smashmouth Marketing

JULY 9, 2019

There were days in my lead gen life where I could have easily left for lunch and not come back for four hours. Gerhard Gschwandtner of Selling Power just highlighted last year's MIT / InsideSales.com study of outbound prospecting lead conversion. MIT data shows that that might have been a good idea! It got me thinking.

Lead Generation 100

Lead Generation Tips Lead Gen Generation 100

Smashmouth Marketing

MAY 26, 2010

Looking for companies in the field of Demand Gen that work with Appointment Setting ? google: "network security" (dir OR vp OR vice) companyname site:linkedin.com You think you can find some quality leads through LinkedIn now? Let's try another one.

Lead Gen 100

Lead Gen Linkedin Google Tips 100

Smashmouth Marketing

DECEMBER 21, 2009

We accomplished it, and other than not seeing people face-to-face, the way we work is identical to a traditional call center. What has worked better than expected is the impact on new hire training. We can even use the work-at-home goal as an incentive to ramp up to speed. Linda and I drive a hybrid car.now we work in one.

Lead Gen 100

Lead Gen Leads Lead Marketing Qualified Leads 100

Smashmouth Marketing

JUNE 4, 2019

Don't dial until the list can be worked top-to-bottom in one sweep without a struggle. Use them to work smarter. If they are tip-worthy, I'll add them to the growing list of lead gen tips. Remove bad contacts, or research and replace them. Just the tip of the iceberg here. What outbound calling tips can you offer?

Practices 108

Practices Best Practices Lead Gen Zoominfo 108

Smashmouth Marketing

APRIL 22, 2010

Marketing programs need Consistency Momentum Staying power Adjustment It may be that campaigns seem normal because our needs change, strategies are modified or budgets are handed out piecemeal, but the most successful clients both Craig and I work with all treat marketing programs as ongoing efforts.

Lead Gen 100

Lead Gen Campaigns Clickthrough Budget Programs 100

Smashmouth Marketing

SEPTEMBER 30, 2009

They can all work together. Test" should be the mantra, so companies can figure out what works best for them. Kim: I would recommend that they start with their website and work outward from there. The more you're out there and making friends in the social realm, the more you're able to get the word out to a broad audience.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Smashmouth Marketing

SEPTEMBER 29, 2009

They can all work together. Test” should be the mantra, so companies can figure out what works best for them. Kim: I would recommend that they start with their website and work outward from there. The more you’re out there and making friends in the social realm, the more you’re able to get the word out to a broad audience.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Smashmouth Marketing

OCTOBER 1, 2009

There were days in my lead gen life where I could have easily left for lunch and not come back for four hours. Gerhard Gschwandtner of Selling Power just highlighted last year's MIT / InsideSales.com study of outbound prospecting lead conversion. MIT data shows that that might have been a good idea! It got me thinking.

Lead Generation 100

Lead Generation Tips Lead Gen Generation 100

Smashmouth Marketing

NOVEMBER 20, 2013

The benefits of being here are endless: Technology - Aisles and aisles of vendors selling everything from big data (impressed by Tableau ), to sales productivity tools such as InsideSales.com , which Green Leads just implemented. Come see what''s working. Demand Gen - Find new business. Being on your feet all day works the core.

CMO 100

CMO Lead Gen Vendors Conference 100

Smashmouth Marketing

JANUARY 28, 2010

For every success story, there are other stories, of men and women who wake up with the anguish of not knowing where their next paycheck will come from" Have your lead gen teams wake up and understand that pay-for-performance is what their jobs are about. Work the prime time with tools like autodialers and ConnectAndSell. ".

Demand 100

Demand Jigsaw Budget Programs Lead Gen 100

Smashmouth Marketing

OCTOBER 28, 2009

We each have two obvious things in common: We are bloggers and we are lead gen practitioners. I'll continue retweeting and cross-posting these four gentlemen while keeping my eyes open for opportunities to work with them. Competitors are definitely worthy of being part of the Lead Gen Tips collection.

Lead Generation 100

Lead Generation Lead Scoring Lead Ranking Tips 100

Smashmouth Marketing

OCTOBER 28, 2009

We each have two obvious things in common: We are bloggers and we are lead gen practitioners. I'll continue retweeting and cross-posting these four gentlemen while keeping my eyes open for opportunities to work with them. Competitors are definitely worthy of being part of the Lead Gen Tips collection.

Lead Generation 100

Lead Generation Lead Scoring Lead Ranking Tips 100

Smashmouth Marketing

OCTOBER 1, 2009

There were days in my lead gen life where I could have easily left for lunch and not come back for four hours. Gerhard Gschwandtner of Selling Power just highlighted last year's MIT / InsideSales.com study of outbound prospecting lead conversion. MIT data shows that that might have been a good idea! It got me thinking.

Lead Generation 100

Lead Generation Tips Generation Leads 100

Smashmouth Marketing

OCTOBER 1, 2009

There were days in my lead gen life where I could have easily left for lunch and not come back for four hours. Gerhard Gschwandtner of Selling Power just highlighted last year's MIT / InsideSales.com study of outbound prospecting lead conversion. MIT data shows that that might have been a good idea! It got me thinking.

Lead Generation 100

Lead Generation Tips Generation Leads 100

Smashmouth Marketing

JULY 12, 2010

I started penning this piece about summer last week when AG Salesworks published a great article touching on some of the tactical issues of lead gen in the summer. Fewer people working, right? Lead gen is about pipeline too, and working hard during the summer sets up the fall for success as well.

Lead Generation 100

Lead Generation Generation Leads Lead 100

Smashmouth Marketing

MARCH 28, 2011

There will be a big emphasis on how the many ways sales & marketing can (and should) work together to shorten sales cycles and optimize lead gen. The event features keynotes from John Grosshans of SAP Americas and Justin Shriber of Oracle (the latter will be reprising his presentation from the recent Sales 2.0

Conference 100

Conference Lead Gen Forecasting Sales Cycle 100

Smashmouth Marketing

SEPTEMBER 23, 2009

link] #sherpab2b09 Quality vs. Quantity : damphoux : Quality v Quantity RT @ MarketingSherpa Jaren Green: Work lead quality into every discussion to improve relationship w sales #sherpab2b09 For a chuckle (congrats @andrewspoeth for both of them): andrewspoeth : Can anyone read the font size on this slide? sherpab2b09 [link].

Lead Scoring 100

Lead Scoring Lead Ranking Webcast Lead Gen 100

Smashmouth Marketing

AUGUST 28, 2009

So below is a collection of data sources we've used in our lead generation work. Tags: marketing tips b2b marketing b2b demand gen product reviews b2b sales demand gen data lead gen cold calling inbound marketing inside sales lead lists. We are always looking for quality lists.it

B2B Sales 100

B2B Sales Sales Leads Jigsaw Sales Qualified Leads 100

Smashmouth Marketing

FEBRUARY 17, 2011

Craig Rosenberg hosted the Demand Gen centered discussion, with a panel of Adam Needles of Left Brain Marketing , Cody Young of Reach Force , and Tom Searce of Searce Market Development and myself. We talked a lot about what isn't working in b2b demand generation, and shared some stories about things that are working.

Demand 100

Demand Top of Funnel Demand Generation Agencies Lead Gen 100

Smashmouth Marketing

JUNE 15, 2009

They were still getting the same amount of meetings, but they were right, we were all working harder, and we were consuming bigger and bigger lists to achieve the same numbers. Tags: data nurturing lead gen demand marketing greenleads meetings appointments sales.

Work Management 100

Work Management Marketing Management B2B Lead Gen 100

Smashmouth Marketing

JANUARY 15, 2009

Having worked with Mike Damphousse over the last couple of years, I can tell you this: He has a value-added opinion on anything and everything. He is the expert in one of the hardest things to do in lead gen: Getting an appointment for the sales rep." You can find all his articles on his site. Thanks Craig! read more.

Opinions 100

Opinions Lead Scoring Lead Ranking Ads 100

Smashmouth Marketing

JANUARY 4, 2009

Having worked with Mike Damphousse over the last couple of years, I can tell you this: He has a value-added opinion on anything and everything. He is the expert in one of the hardest things to do in lead gen: Getting an appointment for the sales rep.". You can find all his articles on his site. Thanks Craig! read more.

Opinions 100

Opinions Lead Scoring Lead Ranking Ads 100

Smashmouth Marketing

MARCH 19, 2009

For argument's sake, let's just say it takes 10 inbound leads to get one pipeline opportunity, and 3 outbound leads to do the same. We attribute it to the fact that the outbound work does much of the screening and vetting and sometimes even the first steps of selling, thereby increasing the quality of the lead.

Cost per Lead 100

Cost per Lead Inbound Marketing Top of Funnel Cost 100

Smashmouth Marketing

DECEMBER 1, 2008

Craig is the author of the blog The Funnelholic and is an expert on b2b lead generation so I decided it would be great to do an impromptu rapid-fire interview with him on his thoughts regarding b2b lead gen and publish it here: Mike: How should marketers adjust to the downturn? You can point them at the target and fire.

Lead Generation 100

Lead Generation Generation Salesforce.com Leads 100

Smashmouth Marketing

NOVEMBER 17, 2010

In a perfect world, all of our marketing efforts work exactly to plan, don't they? Use these opportunities to work with good outsourced vendors. They aren't specialists at lead gen and appointment setting just because they stumbled upon it--they have a playbook that works and they are experts at what they do.

Planning 100

Planning Paid Search Agency Buyer Personas Lead Gen 100

Smashmouth Marketing

NOVEMBER 2, 2010

Bill Rice - Kaleidico Jose Raul Rodriguez - Aon Dan Rogers - SmartLead by The AdTrack Corporation Anneke Seley - Phone Works LLC Tibor Shanto - Renbor Sales Solutions Inc. If you don't see the name of your favorite Lead Gen Experts, drop us a comment.

Leads360 100

Leads360 Lead Management Work Management Marketing Management 100

Smashmouth Marketing

JANUARY 21, 2010

Don't dial until the list can be worked top-to-bottom in one sweep without a struggle. Use them to work smarter. If they are tip-worthy, I'll add them to the growing list of lead gen tips. Remove bad contacts, or research and replace them. Just the tip of the iceberg here. What outbound calling tips can you offer?

Leadlander 100

Leadlander Practices Jigsaw InsideView 100

Smashmouth Marketing

OCTOBER 21, 2009

Here are my top 20: MattTGrant : Recap of Sesh on Webinars and Lead Gen at. Even working against specific strategy. I unfortunately was not able to attend, but thanks to our buddy's at Hubspot , I was able to watch the live video stream--and thanks to twitter, I was able to capture tons of great data. the top of the page.

Lead Gen 100

Lead Gen Viral Marketing Guidelines Open Rate 100

Smashmouth Marketing

MAY 29, 2009

It’s not uncommon for sales people to ignore qualified leads simply because the first couple they called didn’t work out. Sales reps need to work closely with their teleprospecting resources to help them optimize lead generation capabilities. However, what I’ve observed in the Sales 2.0 As long as sales 2.0

Trends 100

Trends Work Management Marketing Management Sales Qualified Leads 100

Smashmouth Marketing

NOVEMBER 19, 2009

Understand the basics of online lead gen. I recommend that you don't peek at the work in progress until it gets a good deal of the way there. You'll want to tweak things and until the team is complete, you'll probably throw wrenches in the works. Six hours later the first lead came in. It was up and running.

Inbound Marketing 100

Inbound Marketing Hubspot Product Lead Scoring 100

Smashmouth Marketing

DECEMBER 26, 2008

damphoux : @siriusdecisions not a seat holder, love your work, was glad to see public LinkedIn group invite but was bummed when found out is restricted. I work hard to post valuable answers and bring some value to the users. In trusted member sites, such as LinkedIn, it could use some tools to help it work.

Social Media 100

Social Media CAN-SPAM Media Lead Gen 100

Smashmouth Marketing

DECEMBER 20, 2008

damphoux : @siriusdecisions not a seat holder, love your work, was glad to see public LinkedIn group invite but was bummed when found out is restricted siriusdecisions : @damphoux Unfortunately we were having trouble with spam when it was more public but we still plan on starting a more public group soon. an anti-social marketing tactic?

Social Media 100

Social Media CAN-SPAM Media Twitter 100