Lead Gen 2.0 - Social Media & Search Alone Won't Attract C-Level Buyers
Smashmouth Marketing
DECEMBER 30, 2008
Some are using twitter and LinkedIn , and some have great staff members who are passing the value up the chain. Call it Lead Gen 2.0, but in my opinion it is just traditional lead generation, demand creation and marketing with some new twists. Call it Lead Gen 2.0, Don't just call and sell though.
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