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Two-Thirds of B2B Marketers Say Lead Gen is High Priority for 2018

KoMarketing Associates

While email and social media marketing still yield big ROI for B2B marketers, increasing leads and lead gen tactics remain focal points, according to new research. LinkedIn (86 percent), Facebook (73 percent) and Twitter (67 percent) are the most used social media sites by B2B marketers.

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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity

And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. At the time this survey was conducted, Twitter was still a close second, but as even the report authors wonder, can Twitter stay at #2 ? Lead gen campaigns have the most expensive cost per click, at $0.20.

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Six Easy Lead Gen Tips for Sales

Lake One

Or perhaps you are the marketing team and you want to give your sales team some quick tips to help further the lead gen cause. We’ve got you covered, with 6 easy lead gen tips your sales team can implement today. Capture those Leads. This is one of those easy lead gen tips that too often gets overlooked.

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How to Audit and Beef Up Your Lead Gen Strategy Using Content

SmartBug Media

Start with the buyer persona(s) you are targeting in your lead gen marketing, and ask yourself what that individual wants and needs from you. A key part of lead generation is limiting distractions for your leads and providing them with reasons to trust your brand as a future vendor or partner.

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The Bluebird is Flying High – How About Your Twitter Lead Gen?

Adobe Experience Cloud Blog

Twitter had its IPO last week, so it’s safe to say the social media giant is here to stay. As a marketer, are you taking advantage of all Twitter has to offer? While you’re probably already actively using Twitter for your company – and leveraging it as a thought leadership platform – it is also a proven channel for demand gen.

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How B2B Brands Can Drive More Leads This Year

Webbiquity

B2B brands are looking to tap the increased social media penetration for generating more leads. Beyond those commonly used methods of generating leads, here are a few new tactics that can enhance your lead gen efforts this year. You can also use the LinkedIn Lead Gen Forms in your Sponsored Content.

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Breaking the Lead Gen Stereotypes

Lead Liaison

Gopher Leads utilizes a modern, mobile, cloud-based platform to educate, engage and incentivize employees to generate leads from their daily routines. Follow me on Twitter @sojoodi, or email me directly at sahand@gopherleads.com. The post Breaking the Lead Gen Stereotypes appeared first on Lead Liaison.