SmartBug Media

JULY 25, 2022

Your team can then share the published content to their social profiles right from the platform. Graphics for social media. Social messaging. This will show you how many leads are coming from that specific partner. Hack: Come up with an easy-to-follow social contest. Get Started with Emergency Lead Gen Hacks.

Lead Gen 98

Lead Gen Lead Scoring Lead Ranking Leads 98

Oktopost

SEPTEMBER 12, 2023

Types of Intent Data Sources Social Media Engagement Data How Can Intent Data Boost Lead Generation? Sources include your website, email campaigns, ads, surveys, social media, or customer interactions. You can find zero-party data from interviews, surveys, and even from the signals they leave on social media.

Intent Data 62

Intent Data Lead Gen Intent Lead Scoring 62

Convince & Convert

APRIL 14, 2015

We recently partnered on a Webinar called “The State of Lead Gen in 2015: 4 Secrets to Boost Your Results” The recorded video of the webinar is right here , and the slides are embedded. Create a social media-friendly form – slide 34 3. I’ll summarize the key points below.

Lead Gen 138

Lead Gen Leads Lead Marketing Qualified Leads 138

Smarte

SEPTEMBER 2, 2021

It allows you to build relationships, establish thought leadership, gain insights, generate leads, improve branding, and build communities. It is unarguably the most important social media network for B2B marketers […]. The post LinkedIn Lead Gen Forms: Advantages, Limitations, and How to Make the Best Use of It?

Lead Gen 98

Lead Gen Linkedin B2B Thought Leadership Thought Leadership 98

Confessions of a B2B Marketer

APRIL 26, 2023

Check out our five most downloaded episodes: How To Start A Movement with David Heinemeier Hansson of 37signals Chris Walker Rants On Dark Social, Creating Demand & Company Building This Organic LinkedIn Page Strategy Is Crushing with Mikhail Myzgin of Slice Fame.so apparently lead gen is not dead!). hit 200k MRR?

Lead Gen 52

Lead Gen B2B Leads Lead 52

Hubspot

DECEMBER 16, 2021

Lead generation is the process of increasing audience interest in your business offerings through nurturing , with the end goal of converting people into customers after convincing them that what you offer will help them meet their needs. There is often confusion about demand gen vs. lead gen, and below we’ll go over the differences.

Lead Gen 75

Lead Gen Top of Funnel Sales Management Sales Qualified Leads 75

Smarte

SEPTEMBER 29, 2021

It allows you to build relationships, establish thought leadership, gain insights, generate leads , improve branding, and build communities. It is unarguably the most important social media network for B2B marketers to reach out to top buyers. Lead Gen Forms is among the most popular advertising products on LinkedIn.

Lead Gen 52

Lead Gen Linkedin Cost per Lead Sales Qualified Leads 52

Smarte

SEPTEMBER 29, 2021

It allows you to build relationships, establish thought leadership, gain insights, generate leads , improve branding, and build communities. It is unarguably the most important social media network for B2B marketers to reach out to top buyers. Lead Gen Forms is among the most popular advertising products on LinkedIn.

Lead Gen 52

Lead Gen Linkedin Cost per Lead Sales Qualified Leads 52

Metadata

JANUARY 25, 2023

For many years, a focus on lead generation has led to seller-centric strategies and “a shitstorm of gated content.” But now, to borrow from Kaylee Edmondson’s DEMAND fireside chat, Moving From An Old-School Lead Gen Playbook to a Demand Gen Machine —“Lead generation’s just not hitting like it used to hit.”

Lead Gen 52

Lead Gen Lead Ranking Demand Sales Qualified Leads 52

Lake One

FEBRUARY 20, 2020

Or perhaps you are the marketing team and you want to give your sales team some quick tips to help further the lead gen cause. We’ve got you covered, with 6 easy lead gen tips your sales team can implement today. As an added bonus, sharing on social media can help you build a loyal and engaged following.

Lead Gen 52

Lead Gen Top of Funnel Tips Leads 52

The ABM Agency

JANUARY 2, 2023

In this blog post, we’ll be exploring the three most popular B2B marketing campaigns: account-based marketing (ABM), B2B lead gen and demand generation (Demand Gen). For instance, if you have a sales cycle of up to 3 months and a contract value up to $25,000, this is more in line with B2B lead gen.

Lead Ranking 52

Lead Ranking Lead Gen Marketing Qualified Leads Account Based Marketing 52

Launch Marketing

NOVEMBER 15, 2023

As we strive towards 2024, the dynamics of B2B social media marketing strategy have witnessed profound changes, reshaping strategies and redefining norms. The strategies, tools and preferences of B2B marketers have shifted, charting new pathways in how businesses engage with their audience on various social platforms.

Social Media 127

Social Media Social Marketing Tactics B2B Marketing 127

markempa

DECEMBER 16, 2013

What lead gen and life lessons did you learn in 2013? Lead Management: 4 principles to follow. B2B Marketing: What an 11% drop in conversion taught a live audience about lead gen. Lead Nurturing: How a social business strategy can help you move from selling to helping your prospects.

Lead Gen 120

Lead Gen Lead Ranking Leads Lead 120

markempa

AUGUST 25, 2014

Lead Generation: How to empower your program like Siemens Healthcare [Video]. B2B Lead Generation: 6 social media tactics from 7 experts [How-to article]. Marketing Research Chart: Most widely used lead gen tactics [MarketingSherpa Research Chart of the Week].

Case Study 120

Case Study Case Studies Lead Gen Studies 120

Zoominfo

OCTOBER 13, 2020

As these social networks have risen, a graveyard of failed businesses trailed behind them, Friendster, MySpace, Vine, and so many more. The most important question for businesses that incorporate social media — albeit the natural rise and fall of a particular platform’s dominance is: Does social media really improve the bottom line?

Social Media 162

Social Media Generation Media Peer-to-peer 162

SmartBug Media

OCTOBER 9, 2019

Start with the buyer persona(s) you are targeting in your lead gen marketing, and ask yourself what that individual wants and needs from you. A key part of lead generation is limiting distractions for your leads and providing them with reasons to trust your brand as a future vendor or partner.

Lead Gen 65

Lead Gen Sales Qualified Leads Lead Scoring Lead Ranking 65

Adobe Experience Cloud Blog

AUGUST 15, 2018

Without leads, we have no one to sell to. Lead generation is often divided into two categories: inbound and outbound. Inbound attracts leads through a combination of tactics that typically center around social media and website advertising. Have you used prescriptive analytics for your lead gen strategy?

Lead Gen 92

Lead Gen Analytics Leads Lead 92

Ledger Bennett

MARCH 6, 2019

To focus on one, in particular, we’ll explore how to make Facebook Lead Gen forms work for B2B campaigns. Without incorporating the following into your campaign, you may struggle to drive relevant B2B leads on Facebook. We mapped out successes of LinkedIn Lead Gen Forms in a former blog post. Lookalike Audiences.

Lead Gen 45

Lead Gen Facebook Campaigns Paid Social Agency 45

Zoominfo

OCTOBER 13, 2020

As these social networks have risen, a graveyard of failed businesses trailed behind them, Friendster, MySpace, Vine, and so many more. The most important question for businesses that incorporate social media — albeit the natural rise and fall of a particular platform’s dominance is: Does social media really improve the bottom line?

Social Media 130

Social Media Generation Media Peer-to-peer 130

Inbox Insight

OCTOBER 19, 2023

In the realm of Account-Based Marketing (ABM), two terms frequently arise that B2B marketers often struggle to comprehend – demand generation and lead generation. Yet, understanding the difference between demand gen and lead gen is crucial to the success of your marketing efforts.

Demand Generation 105

Demand Generation Demand Generation Agencies Lead Generation Demand 105

The Point

NOVEMBER 27, 2018

Social media may be a hot topic in B2B marketing circles, but most of that buzz focuses on the role of social media advertising. After all, as earned media, the “cost” of organic social is basically zero. I spoke to Daniel Kushner, CEO of B2B social media management platform company Oktopost , for his perspective. (HS)

Top of Funnel 203

Top of Funnel Demand Generation Agencies Demand Generation Lead Scoring 203

Sprout Social

FEBRUARY 6, 2023

With so many competing social media ecosystems, it can be overwhelming to keep track of all the features. But we’ll discuss the common social media features brands benefit from the most and a few untapped features to consider. We’ll also explain the criteria brands can follow to decide which social media app to invest in.

Social Media 98

Social Media Features Media Curation 98

Metadata

SEPTEMBER 28, 2023

Like almost every B2B company on the planet, I knew my success would hinge largely on paid social advertising. After a few months, still nothing, and at that point, I was convinced our audience either wasn’t on social media or they didn’t want to hear from us. I began working for Armorblox in 2019, and my job was to drive pipeline.

Paid Content 52

Paid Content Paid Social Agency Cost per Lead Advertising Agencies 52

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What is Lead Generation? While the B2B landscape may always be changing, lead generation will always be important.

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

Martech

MAY 3, 2022

Precision marketing provider Integrate has announces new capabilities for Precision Social and Cross-Channel Insights within its Demand Acceleration Platform. What Precision Social does. Precision Social includes capabilities for: Account targeting, using customer intent to prioritize accounts for social targeting on LinkedIn.

Advertising Channels 85

Advertising Channels Marketing Automation Services Account Based Marketing Marketing Management 85

Lake One

MAY 16, 2019

Help crush your B2B lead gen goals with some help from the social network built for B2B. Because it behaves like a native post you get the benefit of the engagement functionality resulting in brand awareness via the social nature of the network. It takes 12 months to really go crazy. So what’s a marketer to do?

Lead Gen 40

Lead Gen Linkedin Top of Funnel Budget Programs 40

Biznology

MARCH 27, 2015

That’s why you see webinars rated as one of the top lead-gen tactics today (source: Placester ). We use every possible channel we can—email campaigns, social, paid advertising, content syndication, website, etc. Have webinars been successful in your lead-gen efforts? The post Are you doing webinars for lead gen?

Lead Gen 80

Lead Gen Webinar Metrics Lead Ranking Marketing Qualified Leads 80

Webbiquity

JUNE 7, 2018

According to CMI , 91% of B2B marketers are already using content marketing to generate leads. Social Media Marketing. The rapid spread of new smartphones and tablets is driving exponential growth in the number of social media users. B2B brands are looking to tap the increased social media penetration for generating more leads.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

Brandwatch Marketing

JANUARY 29, 2024

Your social media platforms can be a gold mine for leads. Brandwatch uses our presence on sites like LinkedIn and Twitter to generate leads, so we’re going to preach what we practice. If you get it right, social media lead generation is a viable and valuable strategy. We can use Brandwatch as an example.

Lead Generation 98

Lead Generation Paid Content Social Media Generation 98

Brandwatch Marketing

JANUARY 29, 2024

Your social media platforms can be a gold mine for leads. Brandwatch uses our presence on sites like LinkedIn and Twitter to generate leads, so we’re going to preach what we practice. If you get it right, social media lead generation is a viable and valuable strategy. We can use Brandwatch as an example.

Lead Generation 97

Lead Generation Paid Content Social Media Generation 97

Launch Marketing

MARCH 2, 2023

79% of B2B marketers said they saw the best results using LinkedIn for their paid advertising, making it the most used and successful platform for social media advertising. Why LinkedIn Ads Are A Powerful Tool As mentioned earlier, LinkedIn Ads can be a powerful social media advertising tool for B2B marketers with several benefits.

Paid Search Agency 118

Paid Search Agency Linkedin B2B Marketing Ads 118

Oktopost

JUNE 19, 2023

This is never truer than it is on social media. These platforms grant easy access to some of the most valuable audiences any B2B enterprise could hope to find – provided you know how to find them, and how to use social media publishing to your advantage. Social media is overflowing with market insights.

Lead Ranking 62

Lead Ranking Social Media Lead Generation Lead Scoring 62

Zoominfo

JULY 25, 2023

B2B lead generation, often shortened to lead gen, is the lifeblood of a healthy business. A typical definition of a lead is any potential customer who has expressed interest in a company’s goods or services. Sales Input Large sales teams are typically divided into several sub-categories.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Marketing Insider Group

JULY 28, 2020

LinkedIn’s State of Sales Report shows that 44% of sales and marketing teams are seeing a significant drop in responsiveness to social and email messaging. So, why are sales and marketing teams challenged to build strong social relationships so they can overcome sales plateaus, sales drops, and sales troughs? Many blame it on C-19.

Top of Funnel 250

Top of Funnel Linkedin Ideal Customer Profiles Paid Search Agency 250

Zoominfo

JANUARY 8, 2021

All eyes are on you, Marketing Manager, to feed the sales team ready-to-close leads. But how do you find leads and prime them for buying? Welcome to lead generation marketing. What is Lead Generation Marketing? Lead gen marketing is what businesses do to attract ideal customers.

Lead Ranking 246

Lead Ranking Marketing Qualified Leads Ideal Customer Profiles Lead Generation 246

KEO Marketing

MARCH 6, 2015

Ever since the social media channel acquired B2B marketing firm Bizo last summer, there has been heavy speculation of a big push to attract more of the B2B crowd. The new suite of tools is designed to help B2B companies use LinkedIn to generate and nurture high-quality leads in a cost-efficient way.

Lead Gen 48

Lead Gen Display Linkedin Marketing Budget 48

Oktopost

JUNE 15, 2023

What you post on social media is only half the story – if that. Tuning into your target audience(s) on social media, keeping your nose to the ground – your finger on the ever-beating pulse – so that you can gain actionable and potentially game-changing insights into the very people you’re most interested in. And why not?

Social Media 62

Social Media Marketing Management Custom Publishing Analysis 62