Oktopost

JUNE 1, 2023

Without the right approach, leveraging social media can feel like a constant source of friction. Any marketer has heard plenty about the high ROI that can be extracted from the social channels – in B2C or B2B – but there are still countless companies out there that are having to forgo that ROI. Constraints on time and resources.

Lead Ranking 62

Lead Ranking Lead Scoring Marketing Automation Services Social Media 62

Lake One

FEBRUARY 20, 2020

Or perhaps you are the marketing team and you want to give your sales team some quick tips to help further the lead gen cause. We’ve got you covered, with 6 easy lead gen tips your sales team can implement today. As an added bonus, sharing on social media can help you build a loyal and engaged following.

Lead Gen 52

Lead Gen Top of Funnel Tips Leads 52

Only B2B

DECEMBER 29, 2022

Season for trends & predictions has arrived! Another effective lead-generation tactic for 2023 is social selling, which involves leveraging social media to expand your sales funnel and produce leads. Social selling is a long-term endeavour. Using your social media presence to attract demand.

B2B Marketing 127

B2B Marketing Trends Planning Paid Search Agency 127

Adobe Experience Cloud Blog

MAY 24, 2019

Social media. Organic vs. paid social: Which reigns supreme? Of course, not all social media promotion is created equal. Lead gen cards: Like Twitter cards, these let you cut through the clutter with visuals. How you decide to engage users through social media, evaluating your ROI is crucial.

Social Media 134

Social Media Advertisements Advertising Marketing Automation Services 134

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What is Lead Generation? While the B2B landscape may always be changing, lead generation will always be important.

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

Webbiquity

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. Here are five key takeaways from this research: Image credit: e_Strategy Trends. eMarketer ).

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What Is Lead Generation? While the B2B landscape may always be changing, lead generation will always be important.

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

Ledger Bennett

MARCH 6, 2019

To focus on one, in particular, we’ll explore how to make Facebook Lead Gen forms work for B2B campaigns. Without incorporating the following into your campaign, you may struggle to drive relevant B2B leads on Facebook. We mapped out successes of LinkedIn Lead Gen Forms in a former blog post. Lookalike Audiences.

Lead Gen 45

Lead Gen Facebook Campaigns Paid Social Agency 45

Smashmouth Marketing

DECEMBER 30, 2008

Social media is all the rage right now, and it should be. Lead generation in the world of b2b can be enhanced by social media, especially with early adopters, techies, and the net-gen crowd. Call it Lead Gen 2.0, Most have social media presence, get piped in there as well.

Lead Gen 100

Lead Gen Social Media Work Management Marketing Management 100

Smashmouth Marketing

DECEMBER 30, 2008

Social media is all the rage right now, and it should be. Lead generation in the world of b2b can be enhanced by social media, especially with early adopters, techies and the net-gen crowd. Call it Lead Gen 2.0, Most have social media presence, get piped in there as well.

Lead Gen 100

Lead Gen Social Media Work Management Marketing Management 100

Webbiquity

JANUARY 19, 2016

Social media use isn’t quite universal—but it’s getting close. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1 But social media marketing spending will rise anyway.

Social Media 100

Social Media Stats Social Marketing CMS Development 100

SmartBug Media

APRIL 29, 2021

Whether you are selling shoes or SaaS, we’ve compiled a list of the top web design trends to keep your business “on a roll” for 2021. Trend #1: Visually Enhance Your Website. A few web design trends to create a uniquely beautiful site include: Standout Fonts. Trend #2: Tell Your Story and Humanize Your Brand.

CMS Development 105

CMS Development Trends Design Industry CMS 105

KoMarketing Associates

OCTOBER 21, 2020

When thinking through what content assets to use for your LinkedIn lead generation campaign specifically, remember to incorporate thought leadership content including industry trends or how to’s when possible. The types of content I recommend considering for lead generation campaigns are as follows: . Whitepapers. Conclusion.

Linkedin 221

Linkedin Sales Qualified Leads B2B Thought Leadership Lead Scoring 221

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. 25 Social Media Facts and Statistics.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

ViewPoint

APRIL 25, 2011

Both lead gen and lead nurturing are important. To be successful, marketers need to integrate them both into a lead management process. PC: Several reports have been published recently about marketing trends and goals. Social media is at the top of nearly every B2B marketer’s priority list.

Lead Gen 120

Lead Gen Emarketing Lead Scoring Lead Ranking 120

Martech

MAY 3, 2022

Precision Social includes capabilities for: Account targeting, using customer intent to prioritize accounts for social targeting on LinkedIn. Integration between LinkedIn Lead Gen Forms and the Demand Acceleration Platform to validate and route leads to marketing automation and CRM systems.

Advertising Channels 86

Advertising Channels Marketing Automation Services Account Based Marketing Marketing Management 86

Oktopost

MARCH 4, 2024

The average SaaS sales cycle lasts 84 days and includes various touchpoints, from engaging with a post on social media to reviewing a product page and getting a product demo. Your potential buyers are actively using social media, so it’s essential to have a long-term strategy to leverage these channels efficiently.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

KoMarketing Associates

AUGUST 22, 2012

To address the marketing trends, challenges, and expenditures specific to the engineering, technical, manufacturing, and industrial communities, marketers now have access to the “Trends in Industrial Marketing 2012” report from GlobalSpec. Social Media Has Emerged in a Big Way; Results Are Mixed. Striking a Balance.

Marketing Report 120

Marketing Report Trends B2B Marketing Allocation 120

Convince & Convert

AUGUST 25, 2011

The social media events season is again upon us. It’s going to be an exciting Fall for me, as I hit the road to talk about The NOW Revolution and other aspects of social media and content marketing. I’m often asked what social media events I recommend. Your expectations and attitude.

Social Media 127

Social Media Media Blogger Co-Registration 127

Oktopost

FEBRUARY 9, 2021

For savvy B2B social media marketers, LinkedIn plays a vital role in online engagement. In 2020, LinkedIn kept its ranking as the most-trusted social media platform for the third consecutive year. Specifically, marketers can improve their lead gen, content marketing, and paid advertising on the platform.

Linkedin 118

Linkedin Paid Content Social Media Ideal Customer Profiles 118

Heinz Marketing

APRIL 19, 2022

Under this new digital landscape that modern B2B customers are adapting to, there are new lead generations trends developing alongside it them. Let’s go over the basics of lead generation and 3 new trends to incorporate into your strategies for 2022. Leads: How do You Classify Them? Leverage Social Media Presence.

Lead Generation 91

Lead Generation Webinar Metrics Sales Qualified Leads Generation 91

The Point

DECEMBER 6, 2010

Normally, a survey like this might indicate something about hot topics or key trends, but here instead the popularity of the top posts has everything to do with one word: search. In fact, I’ve written much more in the last 12 months about social media and lead nurturing, yet many of those posts didn’t make the cut.

Lead Gen 100

Lead Gen Webinar Metrics Salesforce.com Eloqua 100

Rev

MARCH 30, 2019

Is Your Lead Gen Campaign Failing to Boost Your Conversion Rate? Your B2B lead generation campaign can fail before it ever gets off the ground. Your website could be failing to generate quality leads. Lead Gen Mistake #1: Narrow Focus. Lead Gen Mistake #2: Identity Crisis.

Lead Generation 113

Lead Generation Sales Qualified Leads Campaigns Lead Gen 113

Heinz Marketing

NOVEMBER 9, 2019

The State of Podcasting: Audience, Content, and Advertising Trends. User generated content is an effective form of social proof, here’s how to do it. The State of Social Media Lead Gen 2019 – Part 1: The Current State of Social Lead Generation. Great article, Jesse Walsh.

Buy 72

Buy B2B Lead Gen Business 72

ViewPoint

APRIL 18, 2012

Video Marketing - A Surprising Trend. Click to start video at this point —Asked about what marketing trend he’s found surprising in the last year, Trip immediately mentions the focus on and investment in video-based marketing. He adds that this is part of a larger, content-driven marketing trend that includes rich media.

Trends 120

Trends Practices Marketing Automation Services Work Management 120

Oktopost

JUNE 15, 2023

What you post on social media is only half the story – if that. Tuning into your target audience(s) on social media, keeping your nose to the ground – your finger on the ever-beating pulse – so that you can gain actionable and potentially game-changing insights into the very people you’re most interested in. And why not?

Social Media 62

Social Media Marketing Management Custom Publishing Analysis 62

Zoominfo

JULY 24, 2019

As such, it’s important to stay up-to-date on the latest lead generation trends, technological advances, and- as always- your customer base. Get a Demo Successful Tactics By spending as little as six hours per week, 66% of marketers see lead generation benefits with social media ( source ). Keep reading.

Lead Generation 172

Lead Generation Statistics Sales Qualified Leads Allocation 172

KoMarketing Associates

NOVEMBER 6, 2014

Each week, multiple news stories are posted featuring the latest trends, reports, and statistics in the B2B world. 79% of B2B Marketers Believe Social Media is an Effective Marketing Channel ( link ) . Social media is one of the most difficult channels to truly measure ROI on if you are looking simply at last-click attribution.

Stats 120

Stats B2B Marketing B2B Lead Gen 120

NetLine

MAY 20, 2020

As we’ve done for the last four years, the team at NetLine dug into 16,000,000 GBs of information — an entire year’s worth of first-party lead gen data — to find the most incredible, juicy, and actionable insights for B2B marketers to enhance their content marketing. This is a question that is asked ad nauseam in social media circles.

Lead Gen 94

Lead Gen Content Buyer's Journey Work Management 94

Everything Technology Marketing

JANUARY 31, 2012

And here are the results: 1 - Integration of social media Social media remains the #1 topic in 2012. Social media has clearly evolved from the experimental stage to become an established marketing tactic and lead generator in 2011. 2 – Content marketing Content marketing went mainstream in 2011.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Lead Ranking Marketing Management 100

Contently

APRIL 19, 2021

Take Lysol’s “ #HealthyHabits6Step ” trend, for example. Educational courses are lead gen machines , just ask HubSpot, which offers a phenomenal set of online marketing courses. Laine Blazevich hops on the latest dance trends to pass along internship advice to students. Teach us (quickly).

Brand Identity 182

Brand Identity Branding B2B Paid Search Agency 182

Webbiquity

OCTOBER 18, 2016

4) It’s not (just) about lead gen or sales—it’s about relationships. To be sure, a thoughtfully written business blog can generate leads (and sales). 6) Be active on social media. But blogging and social media are no place to settle scores or expose bad actors.

Lead Gen 100

Lead Gen Lead Scoring Lead Ranking Blogger 100

nDash

APRIL 19, 2022

” So how do you utilize a once short-form video app made for trendy dances and cat videos to grow your advertising reach on the social media landscape? TikTok’s Place in Social Media Marketing. Online social media users are spending more time on TikTok than Facebook. billion in revenue in 2021.

Advertising Agencies 52

Advertising Agencies Ideal Customer Profiles User-Generated Content Distribution 52

SocialPilot

JANUARY 14, 2024

LinkedIn Usage Statistics Linkedin is a goldmine of knowledge for professionals seeking insights on the latest industry trends. 46% of social media traffic to the company’s website comes from LinkedIn. Lead Gen Forms on LinkedIn can increase conversions by 3x. As per Statista , after the U.S.,

Statistics 77

Statistics Linkedin User-Generated Content CTR 77

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. How can we convince our clients that we’re good at social media?

PR 160

PR Social Media Paid Content Media 160

Vidyard

SEPTEMBER 27, 2018

(They must not have heard about De Beers…) Don’t let your company become one of the 4%, demand creation is on a lot of marketers’ maps—don’t fall behind on the trends that matter. Check out our Chalk Talk on how to use video engagement data to qualify leads.

Demand Generation Agencies 84

Demand Generation Agencies Demand Generation Stats Demand 84

Contently

JUNE 8, 2017

“Would you like some lead gen with that?” Social media advertising. I was surprised to see social media advertising at the top of this list, but it’s certainly a tactic we’ve been using to help Contently clients grow their email lists. Sometimes I almost feel like a fast food worker.

Cost per Acquisition 158

Cost per Acquisition Effectiveness CPC Cost Per Click 158