Marketing Insider Group

DECEMBER 21, 2020

According to that piece of research , marketers expected to cut their events budget and relocate the funds to other digital avenues like content, webinars, social media, and online events. Research from eMarketer released in August projected B2B ad spending to grow by 22.6% Shift from lead gen to customer retention.

Marketing Budget 352

Marketing Budget Marketing Budget Creation Budget Programs Research 352

Oktopost

SEPTEMBER 12, 2023

Since B2B buyers primarily research solutions on their own, effective marketing is crucial. But how do you subtly engage your prospects when they are researching solutions online? Intent data is your key to simplified B2B marketing lead generation. This is where the fun stuff comes in: social media.

Intent Data 62

Intent Data Lead Gen Intent Lead Scoring 62

Smashmouth Marketing

AUGUST 28, 2019

Most sales people today have found that using LinkedIn as a research tool to identify specific prospects has been a fantastic way to find the needle in a haystack of potential leads. Just three more clicks according to Green Leads' BDR Mira. If you have any LinkedIn tips, or Lead Gen Tips in general, please share them.

Lead Gen 100

Lead Gen Linkedin Tips Marketing Qualified Leads 100

The Point

OCTOBER 20, 2014

This sentiment was borne out in a recent survey on lead generation strategy conducted by Ascend2 Research. In results based on responses from more than 400 business leaders and marketing professionals, Ascend2 reported that marketers’ concerns about lead generation have veered away from lead volume and towards lead quality.

Demand Generation Agencies 100

Demand Generation Agencies Lead Gen Marketing Report Research 100

Convince & Convert

APRIL 14, 2015

We recently partnered on a Webinar called “The State of Lead Gen in 2015: 4 Secrets to Boost Your Results” The recorded video of the webinar is right here , and the slides are embedded. I’ll summarize the key points below. Experiment with form type – slide 32 2.

Lead Gen 140

Lead Gen Marketing Qualified Leads Leads Lead 140

Metadata

JANUARY 25, 2023

For many years, a focus on lead generation has led to seller-centric strategies and “a shitstorm of gated content.” But now, to borrow from Kaylee Edmondson’s DEMAND fireside chat, Moving From An Old-School Lead Gen Playbook to a Demand Gen Machine —“Lead generation’s just not hitting like it used to hit.”

Lead Gen 52

Lead Gen Lead Ranking Demand Sales Qualified Leads 52

markempa

DECEMBER 16, 2013

I’m charged with helping MECLABS attain Research Partnerships. This is more complex than standard lead generation – we’re not trying to sell. Instead, we’re trying to identify organizations that can fit our specific research model. What lead gen and life lessons did you learn in 2013? I’d love to hear about them.

Lead Gen 120

Lead Gen Lead Ranking Marketing Qualified Leads Leads 120

markempa

AUGUST 25, 2014

Lead Generation: How to empower your program like Siemens Healthcare [Video]. B2B Lead Generation: 6 social media tactics from 7 experts [How-to article]. Marketing Research Chart: Most widely used lead gen tactics [MarketingSherpa Research Chart of the Week].

Case Study 120

Case Study Case Studies Lead Gen Studies 120

Televerde

MAY 25, 2021

But with the help of lead gen triggers, you can get the focus back on you. Lead generation is tricky. That is where lead gen triggers come into play. What Are Lead Gen Triggers? A lead generation trigger automatically sends a message or notification after users meet certain conditions.

Lead Gen 52

Lead Gen Trigger Marketing Marketing Qualified Leads Leads 52

Aberdeen

APRIL 16, 2019

You’re looking for any way to improve your lead gen capabilities while sales is trying to win accounts. Salespeople talk about accounts, they talk about customers… they don’t talk about leads. With the right approach and the right data , your lead gen engine can play an important role in ABM.

Lead Gen 53

Lead Gen Intent Data Account Based Marketing ABM 53

TaylorMadeIn KEW

OCTOBER 7, 2018

I also worry that we become so focused on acquiring those leads that we neglect all those other activities that are marketing’s responsibility and ultimately also enable growth – namely strategy, research, segmentation, positioning, awareness, and customer insight and engagement.

Lead Gen 91

Lead Gen B2B Marketing Lead Scoring Lead Ranking 91

NetLine

JUNE 12, 2019

Is your ABM approach disconnected from your lead gen goal? The parade for account-based marketing seems to be a never-ending celebration, often leading to misguided trust in whatever strategy most people are doing. These five myths could be getting in the way of a successful lead gen strategy.

Lead Gen 51

Lead Gen Account Based Marketing ABM Lead Ranking 51

SmartBug Media

OCTOBER 9, 2019

Start with the buyer persona(s) you are targeting in your lead gen marketing, and ask yourself what that individual wants and needs from you. This is important for auditing your lead generation strategy as you identify gaps in your current content and messaging and make note of opportunities to fill a specific need for your personas.

Lead Gen 65

Lead Gen Sales Qualified Leads Lead Scoring Lead Ranking 65

Content4Demand

DECEMBER 6, 2022

In a recent Content4Demand webinar, Research Campaigns: Tell Stories With Data for “Campaigns in a Box , we shared a great deal of information about how Allyson Havener, VP of Marketing at TrustRadius , used research campaigns to identify and target specific new audiences. Our research team had a lot of other things on their plate.

Research 52

Research Campaigns B2B Thought Leadership Paid Search Agency 52

KoMarketing Associates

NOVEMBER 13, 2019

Marketers are still generating a generous amount of leads for their organizations, but new research suggests that there is still room for improvement in terms of strategy. Most respondents (69%) said that they expect their total budget to increase moderately with time, which may improve the quality of leads generated.

Lead Gen 121

Lead Gen Marketing Budget Marketing & Strategy Marketing Strategy 121

KoMarketing Associates

AUGUST 2, 2017

Marketers are still trying to create the perfect content marketing strategy, and research shows they are using a wide array of metrics to gauge their success. discovered that lead generation/nurturing (55 percent) is considered to be the most useful metric for gauging content marketing success.

Lead Gen 136

Lead Gen Marketing Report Content Marketing Marketing Qualified Leads 136

markempa

FEBRUARY 26, 2012

Most lead-generation marketers are not in crisis, but many could use an orderly process to help combat challenges. I chatted with Jen Doyle, Senior Research Manager at MECLABS, about her work as lead author of the MarketingSherpa 2012 Lead Generation Benchmark Report (coming out this spring). Click to enlarge.

Lead Gen 120

Lead Gen Tactics Sales Qualified Leads Trade Show 120

markempa

SEPTEMBER 9, 2013

Before asking them questions, do some research on LinkedIn to see if it sounds like they are responsible for what you sell. For example, you might say, “We have some new research that marketing executives faced with lead follow-up and lead conversion challenges find very helpful. Rarely do they offer to add value.

Lead Gen 120

Lead Gen Lead Ranking Lead Scoring Sales Qualified Leads 120

SnapApp

OCTOBER 17, 2018

Given the complex nature of B2B lead generation, it goes without saying that there are plenty of stumbling blocks that can hinder lead gen efforts. With this in mind, we’re diving into the common pain points marketers experience when filling the funnel while offering solutions that lead to better marketing results.

Lead Gen 70

Lead Gen Top of Funnel Sales Qualified Leads Lead Scoring 70

Lake One

MAY 16, 2019

Inbound marketers do their diligence developing buyer personas; cultivating content plans informed by keyword research throughout the buyer’s journey designed to attract and convert B2B leads. Here’s the deal: it’s not that the inbound research is necessarily wrong. We launch our campaign to the world. Hours go by.

Lead Gen 40

Lead Gen Linkedin Top of Funnel Budget Programs 40

Biznology

MARCH 27, 2015

For example, research shows that visitors to a website are 80% more likely to watch a video, while only 20% will read web copy (source: Digital Sherpa ). That’s why you see webinars rated as one of the top lead-gen tactics today (source: Placester ). Have webinars been successful in your lead-gen efforts?

Lead Gen 80

Lead Gen Webinar Metrics Lead Ranking Marketing Qualified Leads 80

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What is Lead Generation? While the B2B landscape may always be changing, lead generation will always be important.

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

Martech

MARCH 18, 2024

Through exposure to marketing, research into categories, conversations with peers and insights from sources of influence, a shortlist of vendors emerges. The math of lead gen success has been on the decline for years now and was never a sustainable growth strategy.

Intent Data 113

Intent Data Intent B2B Peer-to-peer 113

Contently

OCTOBER 20, 2021

Check out these courses, research, playbooks, and more to take your content to the next level. Content Strategy Course: Lead Generation. Lead gen is content marketers’ #1 goal. In this course, you’ll learn how to create valuable lead gen content and nurture prospects until they’re sales ready.

Resources 195

Resources Content Marketing Lead Gen Course 195

Contently

JULY 12, 2016

Asking too many questions in a gated form before a prospective partner shows interest in your product is a lead gen mistake—just one of the many that marketers consistently make. The most effective way to generate leads changes over time and is different for every business.

Lead Gen 60

Lead Gen Lead Scoring Lead Ranking Sales Qualified Leads 60

Zoominfo

JULY 25, 2023

B2B lead generation, often shortened to lead gen, is the lifeblood of a healthy business. A typical definition of a lead is any potential customer who has expressed interest in a company’s goods or services. Sales Input Large sales teams are typically divided into several sub-categories.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

KoMarketing Associates

FEBRUARY 11, 2020

As B2B marketers hunt for the tactic that will provide them with the most leads, new research suggests that email marketing may be the leading candidate. Lead Gen Remains a Top Priority Among Marketers. List fatigue (36%) and deliverability (26%) also made the list.

Customer Surveys 159

Customer Surveys Email Marketing Lead Scoring Lead Ranking 159

NetLine

OCTOBER 12, 2018

To help you sort through the options and make sense of the logo-lunacy, here are a few tips for how to choose a lead gen vendor. According to a recent Demand Gen Report survey, “45% of buyers are spending more time researching purchases compared to last year.”. Evaluate what you have already. Define objectives.

Lead Gen 53

Lead Gen Vendors Lead Scoring Lead Ranking 53

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What Is Lead Generation? While the B2B landscape may always be changing, lead generation will always be important.

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

Directive Agency

MAY 24, 2017

While my Snapchat anecdote is not a B2B example , it should have illuminated how demand gen and lead gen are often codependent. Without demand gen, lead gen campaigns will have a tougher time reaching buyers. And without lead gen, the marketer will have a harder time qualifying its impact on sales.

Lead Gen 53

Lead Gen Demand Ideal Customer Profiles Lead Scoring 53

Inbox Insight

AUGUST 30, 2020

If you want to reach the right people , generate leads and convert these leads into sales , it’s crucial to know how your audience think. Where do they go to research solutions? Great content should be at the heart of every demand or lead gen strategy. How buyers do their research.

Work Management 98

Work Management Marketing Management Research Allocation 98

Smashmouth Marketing

APRIL 29, 2010

Most sales people today have found that using LinkedIn as a research tool to identify specific prospects has been a fantastic way to find the needle in a haystack of potential leads. If you have any LinkedIn tips, or Lead Gen Tips in general, please share them. Just three more clicks. So Tanya, expect my call.

Lead Gen 100

Lead Gen Linkedin Tips Marketing Qualified Leads 100

Unbounce

MAY 29, 2020

B2B companies offering lead-gen consulting or instruction, for instance, appear to benefit from more challenging language. When it comes to reading ease, pages for lead-gen consultants appear to benefit from being harder to read. There are even cases in which it’s good to sound sophisticated.

Landing Pages 145

Landing Pages Conversion Rate Conversion Advertising Benchmark 145

Smashmouth Marketing

AUGUST 13, 2019

There is no place for BANT in a lead gen scenario, it is for later in the sales cycle. BANT is dead as it pertains to Lead Gen. And in Lead Gen, especially b2b appointment setting , the goal is to get the conversation started. Thank you Ken! Check out the Inside Sales Virtual Summit on June 20.

Allocation 105

Allocation Lead Gen Sales Cycle B2B Sales 105

KoMarketing Associates

DECEMBER 28, 2017

Marketers remain heavily invested in content marketing as a strategy, but they are still faced with several challenges, according to new research. Despite the challenges associated with content marketing, research has found that it remains one of the tactics B2B marketers remain committed to for lead gen.

Content Marketing 191

Content Marketing Lead Gen Content Marketing & Strategy 191

SnapApp

APRIL 1, 2015

Moment of truth, folks: the SnapApp Battle of the Lead Gen Channels is now in its final round ! 42% of marketers say email is their most effective channel when targeting new customers, but 80% of prospects check out a company's website when researching to buy. Did you vote in Rounds 1 and 2? So, which is more powerful?

Lead Gen 48

Lead Gen Advertising Channels Marketing Qualified Leads Leads 48

markempa

JUNE 13, 2017

The rest of their pipeline will come from sales-ready leads from marketing. A well-crafted, researched, intentional lead generation strategy can’t come from sales. Lead generation done right requires an ongoing commitment that marketing can best fill. Sales needs marketing involved through the journey.

Lead Ranking 318

Lead Ranking Marketing Qualified Leads Lead Generation Sales Qualified Leads 318