Lead Gen, Purchase Intent and Trade Show

The Difference Between B2B Demand Gen & B2B Lead Gen (Don’t Put the Cart Before the Horse)

Directive Agency

MAY 24, 2017

While my Snapchat anecdote is not a B2B example , it should have illuminated how demand gen and lead gen are often codependent. Without demand gen, lead gen campaigns will have a tougher time reaching buyers. And without lead gen, the marketer will have a harder time qualifying its impact on sales.

Lead Gen

Lead Gen Demand Ideal Customer Profiles Lead Scoring

Lead Nurturing: 5 Useful Tactics to Get More Opportunities

Markempa

APRIL 30, 2019

During this stage, you’ll share content to help progress them from interest towards purchase intent. At this stage, you’re moving them from being a lead to a sales qualified opportunity. ” The goal of lead nurturing is to help progress leads from initial interest toward purchase intent.

Lead Nurturing

Lead Nurturing Sales Qualified Leads Top of Funnel Lead Scoring

B2B Marketing Zone

The Difference Between B2B Demand Gen & B2B Lead Gen (Don’t Put the Cart Before the Horse)

Lead Nurturing: 5 Useful Tactics to Get More Opportunities

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