Biznology

AUGUST 5, 2020

Findings from a recent report on lead-gen strategies from Ascend2: Most marketers think their social media tactics are increasing the quality of leads Most marketers are spending more on social media because of COVID-19 Most marketers regard video as the most effective type of content for lead-gen, followed by webinars, and live events/webinars.

Webinar Metrics 177

Webinar Metrics Video Marketing Lead Gen Paid Search Agency 177

Smashmouth Marketing

APRIL 1, 2010

Measuring the effectiveness of lead gen programs is always at the top of a demand gen expert's list of priorities. One of the gating factors happens to be out of their control -- what does the sales team do with a lead once they start working it?

Lead Gen 100

Lead Gen Leads Lead Marketing Qualified Leads 100

Martech

APRIL 27, 2023

In this webinar, you’ll get the perfect cut-and-paste formula for turning your events into lead-generating machines. Register and attend “Maximize ROI and Lead Gen With This Virtual Events Marketing Formula,” presented by Kaltura. Click here to view more MarTech webinars.

Lead Generation 92

Lead Generation ROI Webinar Metrics Marketing & Strategy 92

Lake B2B

JANUARY 22, 2024

Lead generation helps businesses maintain sustainability, ensures conversions and ROI, and also helps to remain relevant and competitive in the market. However, the purchasing behavior of the present-day modern audience is evolving and so should be your lead-gen strategies.

Lead Generation 52

Lead Generation B2B Sales Generation Leads 52

Smashmouth Marketing

NOVEMBER 12, 2009

Let me outline that procedure ramping up to a webinar, focusing not on presentation tips but on the production of the webinar itself. The whole presentation, as it will play out. Get presenters to log in early. In fact, this presenter originally complained it was too much, but Jim & Lori. Feedback after the dry run.

Lead Gen 100

Lead Gen Webinar Metrics Tips Leads 100

Smashmouth Marketing

NOVEMBER 12, 2009

Let me outline that procedure ramping up to a webinar, focusing not on presentation tips but on the production of the webinar itself. The whole presentation, as it will play out. Get presenters to log in early. In fact, this presenter originally complained it was too much, but Jim & Lori. Feedback after the dry run.

Lead Gen 100

Lead Gen Webinar Metrics Tips Leads 100

Directive Agency

MAY 24, 2017

While my Snapchat anecdote is not a B2B example , it should have illuminated how demand gen and lead gen are often codependent. Without demand gen, lead gen campaigns will have a tougher time reaching buyers. And without lead gen, the marketer will have a harder time qualifying its impact on sales.

Lead Gen 53

Lead Gen Demand Ideal Customer Profiles Lead Scoring 53

SnapApp

APRIL 1, 2015

Moment of truth, folks: the SnapApp Battle of the Lead Gen Channels is now in its final round ! If not – there’s no time like the present to get in on the action. Did you vote in Rounds 1 and 2? If so, I hope your favorite channel is still in the running!

Lead Gen 48

Lead Gen Advertising Channels Leads Lead 48

SnapApp

MARCH 25, 2015

Here on the SnapApp blog, we’re gearing up for Round 2 of our Battle of the Lead Gen Channels. If not – there’s no time like the present to get in on the action. Did you pick all the right teams, or are you already out of the running? Did you vote in Round 1 ? If so, I hope your favorite channel is still in the running!

Lead Gen 48

Lead Gen Advertising Channels Trade Show Leads 48

ViewPoint

APRIL 25, 2011

This is why so much lead wastage is going on. Both lead gen and lead nurturing are important. To be successful, marketers need to integrate them both into a lead management process. First, let's dispel this idea that an opt-in is actually a lead. Don’t get me wrong. Because they're not.

Lead Gen 120

Lead Gen Emarketing Lead Scoring Lead Ranking 120

Webbiquity

FEBRUARY 22, 2022

Record those presentations or panel discussions. On the other hand, while 69% of marketers count on influencers to drive new leads, just 43% of influencers say they are helping with this. When DemandBase produced this cartoon and promoted it on Twitter, was the objective lead gen? Promote the video. Source: Onalytica.

B2B Marketing 358

B2B Marketing Research Paid Search Agency Advertising Agencies 358

Biznology

MARCH 21, 2022

A lead gen specialist I knew left the field and bought a motel. I wonder whether that will change with the possibilities that “decentralized identity” present. I’m sure that’s doing so was legit based on the legalese buried in their Terms and Conditions agreements — you know, the ones you click to agree to without reading.

Transparency 163

Transparency Trust Marketing Privacy Terms and Conditions 163

Top Rank Marketing

NOVEMBER 6, 2023

Presenting the same marketing message to each stakeholder — from individual contributor to C-suite executive — is a recipe for missed opportunities. This can lead to disjointed campaigns and inconsistent brand messaging and a breakdown of your full-funnel lead gen strategy.

Segmentation 117

Segmentation B2B Marketing Planning B2B 117

markempa

JUNE 30, 2014

At MarketingSherpa Lead Gen Summit 2013 , Debbie’s presentation “Lead Generation: How to empower your program like Siemens Healthcare” took the audience on a deep dive into some of the challenges Siemens Healthcare faced in its lead gen process. “I had a roadmap of what was wrong,” Debbie said. “I

Lead Generation 120

Lead Generation Process Lead Scoring Lead Ranking 120

Zoominfo

MAY 31, 2018

So, what can B2B marketers do to help ensure their third-party lead gen campaigns are GDPR-compliant? Read on for our top recommendations: 1. Take inventory of third-party lead gen partners and data sources. On a final note, the GDPR presents major hurdles to B2B marketers. Key takeaways about GDPR compliance.

Lead Generation 217

Lead Generation Terms and Conditions Generation Leads 217

markempa

AUGUST 5, 2013

To help you learn more about content marketing ideas and tactics at Lead Gen Summit 2013 in San Francisco, we’re sharing this video replay of Edwin Jansen, Director of Business Development, The Ian Martin Group, presenting on content marketing from B2B Summit 2012. Related Resources: Lead Gen Summit 2013: Sept.

Marketing Budget 120

Marketing Budget Lead Gen Paid Search Agency Marketing Management 120

markempa

APRIL 28, 2014

In his keynote at MarketingSherpa Lead Gen Summit 2013, Ninan explained the five steps to effective content marketing. To learn about the other four steps to content marketing, watch the full video presentation of Ninan’s keynote. Lead Gen Summit 2014 [Call for speakers]. You may also like. More from the blogs].

Peer-to-peer 120

Peer-to-peer Lead Gen Marketing & Strategy Marketing Strategy 120

ViewPoint

JULY 19, 2012

” He also advocates marketing engaging with sales to determine the types of content that present a valid business reason for sales to connect with their customers. Marketing & Sales: SLAs, Lead Follow Up, Lead Value & Sales Buy-In. That webinar could then become an article. That article could become a blog post.”

Lead Gen 120

Lead Gen Sales Qualified Leads Lead Scoring Lead Ranking 120

Top Rank Marketing

OCTOBER 18, 2023

” This was at the center of a presentation at Content Marketing World given by my good friend Jenn VandeZande , Editor in Chief, Head of Digital Engagement, I + CX at SAP with an assist from Robert Rose of Content Marketing Institute. As I like to say, “less mechanical and more meaningful.”

Top of Funnel 105

Top of Funnel B2B Marketing Content Marketing B2B 105

Smashmouth Marketing

JUNE 4, 2019

I presented these 5 Outbound Calling Best Practices years ago at a Boston Chapter meeting of AA-ISP ( American Association of Inside Sales Professionals ), and they are still relevant today (with an update on the tech tools). If they are tip-worthy, I'll add them to the growing list of lead gen tips.

Practices 108

Practices Best Practices Lead Gen Zoominfo 108

Martech

AUGUST 4, 2022

Maybe delivering more quality leads ranked lower because they are seen as two biggest challenges. The next three are improving customer experience, producing quality content and the ever-present improving alignment with sales. Lead gen obstacles.

Paid Search Agency 110

Paid Search Agency B2B Marketing Advertising Agencies B2B 110

markempa

JUNE 9, 2014

In today’s B2B Lead Roundtable Blog post, we’ll look at two tips on transforming your content marketing strategy from Shelby Britton, Senior Product Marketing Manager, Adobe, who presented at MarketingSherpa Lead Gen Summit 2013. Develop a highly focused, targeted strategy.

Lead Generation 120

Lead Generation Sales Qualified Leads Lead Gen Lead Scoring 120

markempa

JUNE 2, 2014

As he gave his keynote address at MarketingSherpa Lead Gen Summit 2013, he revealed that he also gave a presentation for metal working manufacturers that also posed the same question : What do we talk about? MarketingSherpa Lead Gen Summit 2014 November 3-6, San Francisco. You might also like.

B2B Marketing 120

B2B Marketing Lead Gen Content Marketing B2B 120

markempa

SEPTEMBER 16, 2013

Her presentation, “Make Marketing Indispensable: Strategies for turning the sales team into your biggest fans,” featured steps marketers can take to achieve a productive, cooperative relationship with Sales. In this video excerpt from Harman’s presentation, learn how her team began their efforts by walking in Sales’ shoes. “We

B2B Sales 120

B2B Sales Lead Gen B2B Marketing Marketing Qualified Leads 120

PathFactory

JANUARY 30, 2023

Post-sales nurturing and customer marketing involve many of the same tactics as a lead gen strategy, but instead of planning for a buyer journey , you’re now thinking about a post-sales customer journey. From lead gen to post-sale, curious to see how PathFactory can help elevate your marketing? Or at least we’d hope so!

Planning 52

Planning Buyer's Journey Advertising Agencies Lead Gen 52

6sense

DECEMBER 16, 2021

How to incorporate a volume-velocity lead-gen approach with an ABX engine to increase pipeline creation by 65%. Presentation Slides: The post A Process-Driven Approach to ABX Drives 65% Net-New Pipeline Creation appeared first on 6sense.

Process 62

Process Marketing Analytics Tools Lead Gen Tactics 62

Brandpoint

NOVEMBER 10, 2020

Virtual events are no longer just another lead gen tactic added to an arsenal of marketing assets — they’re now the only option most people have. What will they do in the virtual scenario that presents itself in 2020? For me that meant presenting from my worldwide headquarters — or as my mother likes to say, my basement.

Work Management 149

Work Management Marketing Management Planning B2B Thought Leadership 149

Choozle

NOVEMBER 14, 2023

When paid search is included at all three funnel stages, the brand is present whenever the target audience is searching regardless of how close to conversion they are. You can also bid on product-level keywords, as well as lead gen-focused keywords that are transactional and product-driven.

Top of Funnel 80

Top of Funnel Paid Content Paid Search Agency Funnel Advertising 80

markempa

DECEMBER 30, 2013

Through audience segmentation, building credibility, providing valuable content, taking advantage of paid LinkedIn programs, and communicating effectively, B2B marketers can utilize LinkedIn to its full potential for lead gen. Capitalizing on email for lead gen. Leads 101— Back to basics. Firmographics.

Lead Ranking 120

Lead Ranking B2B Marketing Lead Scoring Lead Gen 120

markempa

FEBRUARY 3, 2014

“It was totally the Wild West; anybody could submit any kind of lead they wanted for anything,” Debbie explained. To accomplish this, Debbie shifted the lead generation approach from a linear model to a closed loop with a customer-centric focus. Audit the situation and look for problems.

Sales Qualified Leads 120

Sales Qualified Leads Lead Generation Lead Ranking Leads 120

Unbounce

APRIL 23, 2019

For inspiration, we talked to some of the most legendary marketers working today and asked them to share their most creative lead gen examples. Use these ideas as inspiration for your next lead gen campaign. Jump to a Creative Lead Gen Example. Embed Your Lead Gen Forms in Videos.

Lead Gen 145

Lead Gen Creativity Sales Qualified Leads Lead Scoring 145

Smashmouth Marketing

SEPTEMBER 30, 2009

Her presentation about using LinkedIn successfully to generate leads was popular with the audience. If you just had one slide to present, what would be on it? One of the speakers was Kim Albee, President of Genoo , a provider of online marketing tools. Kim: I agree that social media has been the hot topic.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Rev

JANUARY 5, 2023

We recently sat down with Joe Paone , Senior Director of Worldwide Marketing at Splunk, to talk about not only why a mature demand gen engine is critical to a modern marketing team, but how to understand the evolution of that program. It’s not a case of throwing leads over the fence anymore.

Demand 78

Demand Lead Ranking Marketing Automation Services Enterprise Management 78

Smashmouth Marketing

SEPTEMBER 29, 2009

Her presentation about using LinkedIn successfully to generate leads was popular with the audience. If you just had one slide to present, what would be on it? Here is the second in a series of Thought Leader Interviews for MarketingSherpa. Kim: I agree that social media has been the hot topic.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Biznology

MARCH 3, 2017

An interesting study from Corporate Visions ( Customer Retention and Renewal Messaging: Mission Critical, But Missing in Action ) cautions that lead-gen messaging that’s effective for landing an account is all wrong for keeping it. Your top-of-the-funnel lead-gen videos will be too promotional.

Account Based Marketing 80

Account Based Marketing Video Marketing B2B Thought Leadership Lead Gen 80

The Marketing Blender

NOVEMBER 22, 2023

We’re eager to continue our discussion as we delve into the specific challenges that affect the effectiveness of B2B lead generation. These platforms present opportunities for us to insert our B2B marketings strategies or advertising content, potentially offering exposure that your competitors overlook.

Lead Generation 52

Lead Generation Optimization Sales Qualified Leads Lead Scoring 52

markempa

MAY 5, 2014

In the case of Jacob Baldwin, Digital Marketing Manager, One Call Now , as he recounted for the audience at MarketingSherpa Lead Gen Summit 2013, not knowing his audience came at quite literally too high of a cost. “We MarketingSherpa Lead Gen Summit 2014 Call for Speakers. ” You might also like.

Enterprise Management 120

Enterprise Management Marketing & Strategy B2B Marketing Marketing Strategy 120