Blogging Benchmaks: In Search of the Missing Metrics
B2B Marketing Savvy
JULY 30, 2009
Impressions, click-thrus, awareness, brand -buildihjng, lead gen, incentive direct sales, et al. Measurable site hits have grown to 1000+/week; . Five core contributors: writing, editing. All these I highly value but the ramp is very slow compared to site traffic itself. pages viewed, time on the site, etc.
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