Sprout Social

FEBRUARY 6, 2023

With so many competing social media ecosystems, it can be overwhelming to keep track of all the features. But we’ll discuss the common social media features brands benefit from the most and a few untapped features to consider. We’ll also explain the criteria brands can follow to decide which social media app to invest in.

Social Media 100

Social Media Features Media Curation 100

Ledger Bennett

MARCH 6, 2019

If you’re in media and have tested different media channels, you’ll quickly notice that each presents a unique user behavior or engagement. To focus on one, in particular, we’ll explore how to make Facebook Lead Gen forms work for B2B campaigns. We mapped out successes of LinkedIn Lead Gen Forms in a former blog post.

Lead Gen 45

Lead Gen Facebook Campaigns Paid Social Agency 45

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What is Lead Generation? While the B2B landscape may always be changing, lead generation will always be important.

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

SmartBug Media

APRIL 29, 2021

Whether you are selling shoes or SaaS, we’ve compiled a list of the top web design trends to keep your business “on a roll” for 2021. Trend #1: Visually Enhance Your Website. A few web design trends to create a uniquely beautiful site include: Standout Fonts. Trend #2: Tell Your Story and Humanize Your Brand.

CMS Development 105

CMS Development Trends Design Industry CMS 105

Oktopost

JUNE 19, 2023

This is never truer than it is on social media. These platforms grant easy access to some of the most valuable audiences any B2B enterprise could hope to find – provided you know how to find them, and how to use social media publishing to your advantage. Social media is overflowing with market insights.

Lead Ranking 62

Lead Ranking Social Media Lead Generation Lead Scoring 62

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What Is Lead Generation? While the B2B landscape may always be changing, lead generation will always be important.

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

Oktopost

JUNE 1, 2023

Without the right approach, leveraging social media can feel like a constant source of friction. True, social media is capable of draining every second of your time – and, even then, the reward can be elusive. Social media is a wide world, but your vision can be focused on only the most important details. Here’s how.

Lead Ranking 62

Lead Ranking Lead Scoring Marketing Automation Services Social Media 62

Adobe Experience Cloud Blog

MAY 24, 2019

Social media. Of course, not all social media promotion is created equal. Lead gen cards: Like Twitter cards, these let you cut through the clutter with visuals. Promoted accounts or trends : Promoting your account will place your company in a list of “Who to follow” next to users’ newsfeeds.

Social Media 134

Social Media Advertisements Advertising Marketing Automation Services 134

Smashmouth Marketing

DECEMBER 30, 2008

Social media is all the rage right now, and it should be. Lead generation in the world of b2b can be enhanced by social media, especially with early adopters, techies, and the net-gen crowd. Call it Lead Gen 2.0, Most have social media presence, get piped in there as well. ok, last over-use of 2.0

Lead Gen 100

Lead Gen Social Media Work Management Marketing Management 100

Smashmouth Marketing

DECEMBER 30, 2008

Social media is all the rage right now, and it should be. Lead generation in the world of b2b can be enhanced by social media, especially with early adopters, techies and the net-gen crowd. Call it Lead Gen 2.0, Most have social media presence, get piped in there as well. ok, last over-use of 2.0

Lead Gen 100

Lead Gen Social Media Work Management Marketing Management 100

KoMarketing Associates

OCTOBER 21, 2020

When thinking through what content assets to use for your LinkedIn lead generation campaign specifically, remember to incorporate thought leadership content including industry trends or how to’s when possible. The types of content I recommend considering for lead generation campaigns are as follows: . Whitepapers. Conclusion.

Linkedin 221

Linkedin Sales Qualified Leads Lead Scoring Lead Ranking 221

ViewPoint

APRIL 25, 2011

Both lead gen and lead nurturing are important. To be successful, marketers need to integrate them both into a lead management process. PC: Several reports have been published recently about marketing trends and goals. Social media is at the top of nearly every B2B marketer’s priority list.

Lead Gen 120

Lead Gen Emarketing Lead Scoring Lead Ranking 120

Webbiquity

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. Here are five key takeaways from this research: Image credit: e_Strategy Trends. eMarketer ).

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

Martech

MAY 3, 2022

Integration between LinkedIn Lead Gen Forms and the Demand Acceleration Platform to validate and route leads to marketing automation and CRM systems. Enhancement of leads with firmographic data and (North America only) business emails. A full-service creative solution for LinkedIn ads.

Advertising Channels 85

Advertising Channels Marketing Automation Services Account Based Marketing Marketing Management 85

KoMarketing Associates

AUGUST 22, 2012

To address the marketing trends, challenges, and expenditures specific to the engineering, technical, manufacturing, and industrial communities, marketers now have access to the “Trends in Industrial Marketing 2012” report from GlobalSpec. Social Media Has Emerged in a Big Way; Results Are Mixed. Striking a Balance.

Marketing Report 120

Marketing Report Trends B2B Marketing Allocation 120

Marketing Insider Group

NOVEMBER 28, 2022

RevBoss knows a thing or two about generating leads — they’re an email-based lead gen company helping clients execute full-scale, targeted, email-based campaigns. Increased traffic, more leads, and greater online visibility than their top competitors. The results one year later? You have to trust the process.”.

Lead Scoring 155

Lead Scoring Lead Ranking Keywords Work Management 155

The Point

DECEMBER 6, 2010

Normally, a survey like this might indicate something about hot topics or key trends, but here instead the popularity of the top posts has everything to do with one word: search. In fact, I’ve written much more in the last 12 months about social media and lead nurturing, yet many of those posts didn’t make the cut.

Lead Gen 100

Lead Gen Webinar Metrics Salesforce.com Eloqua 100

Rev

MARCH 30, 2019

Is Your Lead Gen Campaign Failing to Boost Your Conversion Rate? Your B2B lead generation campaign can fail before it ever gets off the ground. Your website could be failing to generate quality leads. Lead Gen Mistake #1: Narrow Focus. Lead Gen Mistake #2: Identity Crisis.

Lead Generation 113

Lead Generation Sales Qualified Leads Campaigns Lead Gen 113

Webbiquity

JANUARY 19, 2016

Social media use isn’t quite universal—but it’s getting close. The number of worldwide social media users is projected to grow from 2.1 Here are four key takeaways (among the many possible) from the compilation of social media marketing facts and statistics below: Social is important today, but even more so tomorrow.

Social Media 100

Social Media Stats Social Marketing CMS Development 100

Heinz Marketing

APRIL 19, 2022

Under this new digital landscape that modern B2B customers are adapting to, there are new lead generations trends developing alongside it them. Let’s go over the basics of lead generation and 3 new trends to incorporate into your strategies for 2022. Leads: How do You Classify Them? Leverage Social Media Presence.

Lead Generation 91

Lead Generation Webinar Metrics Sales Qualified Leads Generation 91

ViewPoint

APRIL 18, 2012

Video Marketing - A Surprising Trend. Click to start video at this point —Asked about what marketing trend he’s found surprising in the last year, Trip immediately mentions the focus on and investment in video-based marketing. He adds that this is part of a larger, content-driven marketing trend that includes rich media.

Trends 120

Trends Practices Marketing Automation Services Work Management 120

Oktopost

MARCH 4, 2024

The average SaaS sales cycle lasts 84 days and includes various touchpoints, from engaging with a post on social media to reviewing a product page and getting a product demo. Your potential buyers are actively using social media, so it’s essential to have a long-term strategy to leverage these channels efficiently.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers?

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Oktopost

FEBRUARY 9, 2021

For savvy B2B social media marketers, LinkedIn plays a vital role in online engagement. In 2020, LinkedIn kept its ranking as the most-trusted social media platform for the third consecutive year. Specifically, marketers can improve their lead gen, content marketing, and paid advertising on the platform.

Linkedin 118

Linkedin Paid Content Social Media Ideal Customer Profiles 118

Heinz Marketing

NOVEMBER 9, 2019

The State of Podcasting: Audience, Content, and Advertising Trends. The State of Social Media Lead Gen 2019 – Part 1: The Current State of Social Lead Generation. A closer look at how effective social media really is for lead generation. Great article, Jesse Walsh. Thanks, Ayaz Nanji.

Buy 72

Buy B2B Lead Gen Business 72

Contently

APRIL 19, 2021

Take Lysol’s “ #HealthyHabits6Step ” trend, for example. Educational courses are lead gen machines , just ask HubSpot, which offers a phenomenal set of online marketing courses. Laine Blazevich hops on the latest dance trends to pass along internship advice to students. Teach us (quickly).

Brand Identity 182

Brand Identity Branding B2B Paid Search Agency 182

NetLine

MAY 20, 2020

As we’ve done for the last four years, the team at NetLine dug into 16,000,000 GBs of information — an entire year’s worth of first-party lead gen data — to find the most incredible, juicy, and actionable insights for B2B marketers to enhance their content marketing. This is a question that is asked ad nauseam in social media circles.

Lead Gen 94

Lead Gen Content Buyer's Journey Work Management 94

Zoominfo

JULY 24, 2019

As such, it’s important to stay up-to-date on the latest lead generation trends, technological advances, and- as always- your customer base. Get a Demo Successful Tactics By spending as little as six hours per week, 66% of marketers see lead generation benefits with social media ( source ). Ready to learn more?

Lead Generation 172

Lead Generation Statistics Sales Qualified Leads Allocation 172

SmartBrief - Marketing

JULY 20, 2023

Lead audit Have you run any lead gen programs this year? For example, we created a whitepaper called The Media Consumption Habits of the C-Suite. Check out the SmartStudio media kit. Access original content, special offers, industry trends and tips for B2B marketers. Create a survey. Sign up today.

Planning 52

Planning Buyer Personas Budget Programs Marketing Budget Creation 52

KoMarketing Associates

NOVEMBER 6, 2014

Each week, multiple news stories are posted featuring the latest trends, reports, and statistics in the B2B world. 79% of B2B Marketers Believe Social Media is an Effective Marketing Channel ( link ) . Social media is one of the most difficult channels to truly measure ROI on if you are looking simply at last-click attribution.

Stats 120

Stats B2B Marketing B2B Lead Gen 120

Everything Technology Marketing

JANUARY 31, 2012

And here are the results: 1 - Integration of social media Social media remains the #1 topic in 2012. Social media has clearly evolved from the experimental stage to become an established marketing tactic and lead generator in 2011. This flood of leads overwhelmed sales and distracted from the selling part of the job.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Lead Ranking Marketing Management 100

Oktopost

JUNE 15, 2023

What you post on social media is only half the story – if that. Tuning into your target audience(s) on social media, keeping your nose to the ground – your finger on the ever-beating pulse – so that you can gain actionable and potentially game-changing insights into the very people you’re most interested in. And why not?

Social Media 62

Social Media Marketing Management Custom Publishing Analysis 62

Smashmouth Marketing

JULY 24, 2019

Executive Summary : Lead gen programs that manage to Quality metrics provide sales ready leads that result in an overall higher ROI. It's not a litmus test, so look for trends and patterns: If they keep talking about LOTS of meetings and production - beware. If they won't let you interview their reps - beware.

Marketing Management 113

Marketing Management Leads Lead Marketing Qualified Leads 113

Hubspot

DECEMBER 1, 2015

Generating qualified leads requires you to regularly publish compelling, valuable content, explore guest blogging opportunities, identify co-marketing campaigns, and devise a strategy for promoting said content. The Difference Between Earned, Owned, and Paid Media. Earned Media. Owned Media. At Influence & Co.,

Lead Gen 28

Lead Gen Sales Qualified Leads Lead Scoring Lead Ranking 28

nDash

APRIL 19, 2022

The world as we know it is changing in terms of media consumption, and video marketing is quickly becoming king. ” So how do you utilize a once short-form video app made for trendy dances and cat videos to grow your advertising reach on the social media landscape? TikTok’s Place in Social Media Marketing. Easy-peasy!

Advertising Agencies 52

Advertising Agencies Ideal Customer Profiles User-Generated Content Distribution 52

Smashmouth Marketing

FEBRUARY 29, 2016

To ride a current social media trend let me put it this way #PeopleMatter.". If you've just started in the profession, or if you are a long time practitioner, it's a must read for anyone in the inside sales/sales development/lead gen industry. I wanted to do something different by focusing in large part on the people.

Lead Gen 100

Lead Gen Amazon Opinions B2B Sales 100

Vidyard

SEPTEMBER 27, 2018

(They must not have heard about De Beers…) Don’t let your company become one of the 4%, demand creation is on a lot of marketers’ maps—don’t fall behind on the trends that matter. Check out our Chalk Talk on how to use video engagement data to qualify leads.

Demand Generation Agencies 84

Demand Generation Agencies Demand Generation Stats Demand 84