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2018 Martech 5000 Supergraphic: 5 Tips on How to Choose a Lead Gen Vendor

NetLine

In some ways, it’s contracting – if you’ve been following the news, Marketo was recently purchased by Adobe in a massive deal that has the industry buzzing. To help you sort through the options and make sense of the logo-lunacy, here are a few tips for how to choose a lead gen vendor. The MarTech landscape is vast and growing.

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How to use Video Marketing to Generate Leads

Vidyard

Unlike YouTube where you merely know how many people are watching, once you gate your video content, you’ll be able to attach identity to viewership and nurture your leads more effectively based on their video viewing history. Try YouTube Annotations A good free way to prompt viewers to take action is with YouTube annotations.

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SlideShare Basics – A B2B Marketing Cheat Sheet

Adobe Experience Cloud Blog

As a social media tool that is called the “YouTube of slide presentations&# , doesn’t this sound like something you need to add to your B2B social media strategy? With the lead gen feature, leads are captured by adding a form to your slide presentations. View more documents from Marketo.

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Women’s History Month: 12 Influential Women in Content Marketing You Need to Know

ClearVoice

She also served leadership stints at Engagia and Marketo where she handled product marketing, internal sales and account-based marketing strategies. But she backs up that declaration with solid digital marketing and content experience, advice, and training imparted through multiple blogs, guides, ebooks, and YouTube videos.

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Sales 2.0: Sell Faster, Better, and Smarter

Adobe Experience Cloud Blog

marketo : Great pic from the sales 2.0 kapriforce : Majority of internet access will come from a mobile device currently Facebook & YouTube 50% of internet traffic. re: lead gen) # s20c via @funnelholic. jepc : Craig: "today is about lead/demandgen, think of this as opportunity generation".

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How to Create Video Landing Pages That Convert

Vidyard

How to Add a Video to a Free-form Marketo Landing Page 3.3.4 How to Add a Video to a Free-form Marketo Landing Page If you’re using Marketo, a popular marketing automation system, you have the ability to use the power of video on your landing page. Determine the Goal of Your Landing Page 3.2

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Marketing Marvels – Build Remarkable Content Marketing Hubs with Uberflip

Convince & Convert

And it’s really great for quickly and easily generating leads and then tying those leads into whatever marketing automation system you might be using today: Marketo, Pardot, Eloqua Oracle, Infusionsoft, MailChimp, whatever you’re using, Uberflip can hook you up. So I drill down into our Everything Marketo stream.