Top 10 Posts on B2B Lead Gen for 2010
DECEMBER 6, 2010
Salesforce.com Webinar Invitation Gets It Right. 21 Tips & Other Impressions from the Marketo User Summit. Getting the Most from Salesforce.com: A Conversation with David Taber. Blog Makeover Nets Sales Leads for Software Company. Without further ado, here are the top 10 most popular blog posts from our blog, “ The Point ” in 2010 (as measured by page views).
4 BtoB Marketing Action Items for 2011
MARCH 22, 2011
This will provide a high level overview of business to business lead generation best practices in a simple, easy to comprehend format. Purchase and read eMarketing Strategies for the Complex Sale by Ardath Albee. Lead nurturing , lead scoring , Universal Lead Definition, etc. “ Huge believer in lead gen programs. Quality leads matter.
Genoo Aims to Shake Up Marketing Automation Market
FEBRUARY 14, 2010
Marketing automation / demand generation software enables marketers to build microsites and use content marketing to capture leads and nurture them through the buying process. Companies evaluating established providers such as Marketo , Eloqua , Silverpop’s B2B Engage and HubSpot would be well-advised to check out a relatively new contender as well— Genoo Marketing Automation. Pricing starts at $199 per month for a single user and microsite, with no limit on the number of leads in the account, plus $8.50 per 1,000 emails sent. per month. Share this on del.icio.us.
Election Day: SLMA's 50 Most Influential People in Sales Lead Management
NOVEMBER 2, 2010
The Sales Lead Management Association has opened up voting for the 50 Most Influential People in Sales Lead Management. I'm on the list, so if I've earned your respect in the world of demand gen and lead generation, I'd love your vote. Bill Rice - Kaleidico Jose Raul Rodriguez - Aon Dan Rogers - SmartLead by The AdTrack Corporation Anneke Seley - Phone Works LLC Tibor Shanto - Renbor Sales Solutions Inc. If you don't see the name of your favorite Lead Gen Experts, drop us a comment So choose wisely. Here is the list.
5 Questions You Must Ask Potential Lead Sources
Modern B2B Marketing
JULY 26, 2010
Lead generation providers are a great source of new business: you end up with a steady volume of sales-ready leads, while your lead generation provider takes care of the behind the scenes work like managing marketing programs, qualifying buyer interest, and verifying the key information. Fortunately, there are plenty of experienced lead generation companies out there, covering many industries and verticals. When comparing lead generation companies, how do you cut through the fray and determine which one is the best fit for your business?
B2B Lead Management Market Heats Up
JULY 31, 2009
Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions. Most recently, Marketo just announced their lead management solution. And it’s not clear to me if lead management automation deserves to be a separate category or to be subsumed as part of the broader marketing platform. (I