Convince & Convert

MARCH 15, 2012

This episode features Cindy Kim , the Director of Marketing and Social Media for JDA Software. Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. Special Guest – Cindy Kim, JDA Software.

Enterprise Management 118

Enterprise Management Work Management Marketing Management Software 118

Adobe Experience Cloud Blog

AUGUST 6, 2009

.  Mike is a leading sales and marketing executive, leading the growth of Green Leads while sharing b2b demand generation knowledge with others.    All of this has to be part of the marketing mix, and propagating it so they can find it, or pushing it to them so they have it is key. 

Demand Generation Agencies 48

Demand Generation Agencies Thought Leadership Demand Generation Social Media 48

Marketing Insider Group

JUNE 30, 2020

When asked, many firms struggle to come up with a coherent answer beyond, ‘It’s what we’ve always done’, ‘It’s part of the marketing mix’, ‘Our competitors do it, so we should too’ or ‘People would notice if we stopped’. So what should B2B marketers do in their content? Why do you produce content?

Work Management 363

Work Management B2B Marketing Marketing Management Content Marketing 363

NetLine

AUGUST 9, 2023

Look on the bright side: At least it’s not more than the 97% of all lead gen spend that’s wasted.) Adopt marketing mix models (MMM) to improve campaign strategies using comprehensive data sets instead of personal information. Would he say the same thing if he knew about cookies? And about the Internet? Probably not.

Marketing Attribution 52

Marketing Attribution Marketing Analytics Tools Marketing AI Digital Asset Management 52

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Outsiders can refocus us, bring opportunities into the light, and wake us up.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Adobe Experience Cloud Blog

AUGUST 7, 2015

Author: Julie Wingerter From Demand Gen Report to Marketing Profs to Content Marketing Institute, leaders in the content marketing field are touting the benefits of incorporating interactive content—content that encourages prospects to engage and respond—into the modern marketing mix.

Planning 48

Planning Marketing Automation Services B2B Thought Leadership Work Management 48

Content Standard

DECEMBER 5, 2014

As marketers, we love long-form content because it gives us the ability to ask for contact information. All kinds of content are great, and lead-gen assets are an important part of your marketing mix—but just a part of it. Industry reports also significantly influence technology purchase decisions.

Top of Funnel 40

Top of Funnel Marketing & Strategy Lead Ranking Budget Programs 40

Full Circle Insights

MAY 10, 2021

B2B companies that shifted lead gen from customer-facing activities and events to digital channels are now starting to think about how they can add in-person meetings and gatherings back into the mix. Still, there’s strong momentum for digital campaigns, and analysts expect the digital spending trend in marketing to continue.

Digital Transformation 98

Digital Transformation Lead Ranking Sales Management Marketing Attribution 98

Inbox Insight

NOVEMBER 23, 2022

Analytics software can help you identify trends and patterns so you can adjust your strategy accordingly. Effective lead gen campaigns then go on to nurture and build on this engagement. Marketing Profs. These are free programs that track visitor behavior across different channels like email and Facebook ads.

Lead Ranking 97

Lead Ranking Lead Generation Sales Qualified Leads Ideal Customer Profiles 97

Full Circle Insights

MAY 20, 2021

For B2B marketers, one of the most consequential disruptions was the inability to hold in-person events, which are often the top lead gen tool. But B2B marketers are by definition a creative group, and many made the shift to all-digital lead gen work in short order. Optimizing Marketing Outcomes Over Time.

Lead Ranking 59

Lead Ranking Sales Management Marketing Attribution Top of Funnel 59

Anteriad

APRIL 25, 2023

Channel partner A person or organization that provides services or sells products on behalf of a software or hardware vendor. Creative disruption In marketing, creative disruption occurs when a traditional marketing message if flipped to attract consumer attention.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Channel partner A person or organization that provides services or sells products on behalf of a software or hardware vendor. Creative disruption In marketing, creative disruption occurs when a traditional marketing message if flipped to attract consumer attention.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Full Circle Insights

JUNE 30, 2020

Campaign attribution models can provide a comprehensive view of performance across market segments inside the CRM. With this information, you can optimize your lead generation activities to improve performance. Optimizing Marketing Outcomes Over Time. Optimize Your Marketing Mix in Salesforce.

Lead Ranking 72

Lead Ranking Sales Management Lead Generation Marketing Qualified Leads 72