Paul Gillin

JANUARY 2, 2015

20 Ways to Enliven Those Boring Year-End Predictions – LinkedIn, Dec. It’s paying off so well that the company can afford to increase its focus on lead quality because it has more than enough leads in the hopper. FIR B2B #19: Doubts about Social Media’s Lead Gen Potential.

B2B Thought Leadership 50

B2B Thought Leadership Cost per Lead Lead Gen Thought Leadership 50

Webbiquity

MARCH 19, 2024

According to the Social Media Marketing Report , Instagram is now the third most-used social media platform for B2B marketing behind LinkedIn and Facebook, and 52% of B2B marketers plan to increase Instagram organic activities. 99% lower cost per incremental lead. Vertical Instagram videos grab the attention. What worked?

Paid Search Agency 187

Paid Search Agency VALS Ads Practices 187

Single Grain

JUNE 1, 2023

There are plenty of benefits of LinkedIn Ads. Among the myriad of advertising platforms available, LinkedIn has earned its title as a powerful tool for connecting with professionals and decision-makers in various industries. But that alone isn’t enough to distinguish the platform as a powerful lead generation tool.

Linkedin 52

Linkedin Paid Search Agency Ads Cost Per Click 52

Directive Agency

APRIL 19, 2017

The logic is that by widening the visibility of your blog posts you can spread your online reputation as an industry expert – the more authoritative you seem the more leads you’ll convert. But this is a passive, indirect method of generating leads – at best. Personal Profile Shares for LinkedIn.

Sales Management 53

Sales Management Top of Funnel Paid Content Ideal Customer Profiles 53

Hubspot

DECEMBER 16, 2011

Do leads from that particular industry have specific needs and care about only certain products and services you offer? Plop these leads into lead nurturing campaigns that offer vertical content and information related only to the industry in which they work. Nurture them with content that addresses those problems.

Lead Nurturing 28

Lead Nurturing CTR Enterprise Management Sales Qualified Leads 28

Webbiquity

DECEMBER 1, 2020

That group is different for every vertical market. Certainly, you can generate leads from this, and you should measure those of course; just don’t make lead gen the primary metric for success. Want them to tweet out something for you or share something on LinkedIn? Give to get. Be authentic.

Enterprise Management 274

Enterprise Management B2B Marketing Work Management Marketing Management 274

Moz

AUGUST 7, 2019

Because they all want the same thing: Search traffic that leads to website conversions, which leads to money. Keyword difficulty (and CPC) has skyrocketed in most verticals. This was pure lead gen gold for us. Not to mention, organic CTRs are declining, and zero-click queries are rising. Sales excel templates”.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Heinz Marketing

JULY 9, 2021

You can’t really run your ads on a whitelist of sites or only on sites within a certain vertical. Leverage the only open bidding marketplace for B2B lead gen. Netline provides a tremendous amount of control over lead generation campaigns, far above what you could get from other DSPs or even LinkedIn Advertising.

Paid Content 136

Paid Content Marketing Automation Services Work Management Marketing Management 136

Strategic-IC

MARCH 3, 2020

I saw from your LinkedIn profile that you had studied psychology at university. We started years back with ad hoc programmes around lead generation and that was always just driving the pipe. But I think now we're working with a really strategic, blended programme of the lead gen, but also One-to-many and One-to-few.

CMO 14

CMO Account Based Marketing ABM Demand Generation Agencies 14

Unbounce

MARCH 14, 2019

He’s got awareness-based content campaigns at the top, lead gen nurturing ones in the middle, and revenue-producing sales offers at the bottom. Brady Cramm, Director of PPC at Directive Consulting , had trouble driving results from LinkedIn display ads at first. Brady now uses LinkedIn ads to drive eBook downloads and views.

Landing Pages 111

Landing Pages PPC Paid Search Agency Spending 111

SnapApp

DECEMBER 4, 2017

The top three content marketing tactics are blogging (65%), social media (64%), and case studies (64%) - LinkedIn Technology Marketing Community. . . Only 8% of marketers consider themselves “very successful” or “extremely successful” at tracking content marketing ROI - LinkedIn Technology Marketing Community. . . .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Brightedge

JANUARY 13, 2020

Learn more about VSO or Vertical Search Optimization. books are too thin and used as lead gen to upsell bigger digital marketing books or training courses, but that is not the case with this one. It covers content marketing and Facebook, Twitter, Google+, Pinterest, Snapchat, Instagram, and LinkedIn platforms in detail.

Paid Content 122

Paid Content Planning Paid Search Agency Advertising Agencies 122

Rollworks

AUGUST 12, 2019

This means making your content relevant for your target account industries, verticals, key decision makers, pain points, and other distinguishing factors. While digital advertising can appear to come with a hefty price tag, it is a go-to B2B lead-generation tool for a reason. Digital Advertising. Email Marketing.

Lead Generation 40

Lead Generation Lead Scoring Lead Ranking Account Based Marketing 40

Directive Agency

MAY 26, 2017

It’s important that you know the difference between demand generation and lead generation before we get started. Lead gen campaigns capitalize on that interest by collecting contact information with form submissions for your sales team to follow up with. One cold email isn’t going to do much for a cold lead.

Demand Generation Agencies 61

Demand Generation Agencies Demand Lead Ranking Practices 61

Lead Liaison

FEBRUARY 12, 2019

Keep your focus on a specific marketing or vertical and base it off of past wins. Use these methods, in this order, to find the right person to target: Search using LinkedIn Sales Navigator and a Saved Search: [link]. A LinkedIn Sales Navigator account will be shared with you. 78 per lead!!! Based on 40 leads per day.

B2B Sales 54

B2B Sales Top of Funnel Lead Liaison Cost per Lead 54

B2B Digital Marketer

OCTOBER 13, 2020

Joey’s LinkedIn: [link]. And it’s funny, a lot of your partners and listeners too, I guarantee you what happens too, is they have a product and that product is probably maybe sold into a couple little different verticals, right. .” “Forget about the one and done, you got to think about the long game.”

Trust Marketing 52

Trust Marketing Sales Management B2B Marketing Planning 52

Terminus

SEPTEMBER 20, 2021

Here’s an example of how you can target by industry or vertical (thanks CrowdRiff!): LinkedIn Advertising. The new and improved Terminus + LinkedIn integration includes all LinkedIn advertising formats, including Sponsored Content, video ads, Lead Gen Forms, and more. Web Personalization. 1:Many Example.

Multi-Channel 29

Multi-Channel Account Based Marketing Demand Generation ABM 29

Hubspot

JULY 10, 2018

There are two main channels you should focus on: LinkedIn Ads. Facebook Lead Ad. LinkedIn Ads. It’s no surprise that LinkedIn, the go-to B2B social network, has above-the-board figures when it comes to B2B social media conversion. The tactics you use on LinkedIn need to: Audience targeting based on buyer persona.

Paid Content 95

Paid Content Lead Ranking Lead Scoring Lead Gen 95

Convince & Convert

MARCH 15, 2012

drives more traffic than Google+, YouTube, and LinkedIn. channels, like Facebook, Twitter, and LinkedIn, not Google+. to Twitter and Facebook, LinkedIn and Google+. And LinkedIn and. We also recommend top LinkedIn groups that they. should look at by vertical so that they can engage in. And that’s how.

Enterprise Management 118

Enterprise Management Work Management Marketing Management Software 118

Metadata

SEPTEMBER 19, 2022

Some keywords can be pricey — and if you have a particularly popular vertical, you could find yourself in an expensive bidding war to get ad placement. Every click has a cost, which can make PPC more expensive than other types of lead gen. There’s no question that content marketing is a go-to lead gen strategy.

High Quality Lead 52

High Quality Lead Lead Ranking Sales Qualified Leads Marketing Qualified Leads 52

Heinz Marketing

FEBRUARY 5, 2018

It is hard to navigate the B2B content world, the B2B marketing, the news sites and LinkedIn feeds without seeing some of the lists that you guys have recreated. I think in those instances it’s really hard to actually connect PR to the demand-gen machine in a more basic way in the sense of lead-gen or MQL-gen.

Sales Management 47

Sales Management Top of Funnel Enterprise Management Work Management 47

Directive Agency

MAY 9, 2017

Linkedin Sales Navigator. Social: LinkedIn, FB. Social: Twitter, LinkedIn, FB. Social: LinkedIn, FB, Twitter. Advise client to post to all personal LinkedIn, Twitter, & Facebook Accounts at organization or marketing team. Type 3: Lead Gen Content. LinkedIn Groups. Evangelize Brand.

Paid Search Agency 85

Paid Search Agency Work Management Enterprise Management B2B Marketing 85

SnapApp

JULY 7, 2017

Below, you will gather insights from the experiments, case studies and opinions of 42 experts who have started using interactive content to better engage and qualify leads. . 42 VPs, CMOs and Content Strategists Discuss How They Have Used Interactive Content to Better Qualify Leads (and Close More Sales). . . Keegan Brown.

Sales Qualified Leads 118

Sales Qualified Leads Top of Funnel High Quality Lead Paid Content 118

Vidyard

MAY 13, 2020

You can upload videos in other aspect ratios, like the rather old school-looking 4:3 (used on older TVs) or new school-looking vertical video (taken with a smartphone). LinkedIn live-streamed a conversation with marketers, set it to DVR, and then added a pre-recorded intro. The YouTube player aspect ratio is 16:9, known as widescreen.

Youtube 158

Youtube Cost Per Thousand Marketing Automation Services Business 158

SnapApp

DECEMBER 14, 2016

Don't just sell - genuinely listen, understand and provide tailored support through the use of clever lead nurturing. Maximise your presence on Twitter and LinkedIn to harvest relationships. CEO at Vertical Measures. Our Facebook Instagram, Twitter stream and even our LinkedIn stream is being dominated by video.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Vidyard

MAY 13, 2020

You can upload videos in other aspect ratios, like the rather old school-looking 4:3 (used on older TVs) or new school-looking vertical video (taken with a smartphone). Learn From the Pros LinkedIn live-streamed a conversation with marketers, set it to DVR, and then added a pre-recorded intro. Just remember to practice ahead of time!)

Youtube 65

Youtube Cost Per Thousand Marketing Automation Services Business 65

Hubspot

OCTOBER 21, 2011

compelling visuals, and an easy-to-share landing page that renders nicely across LinkedIn, Facebook, Google+, and other networks. The Lead-Gen Potential of Press Releases. Lead generation , for example, has not been the traditional realm of public relations. keywords, links, etc.), It’s atomized.

Press 28

Press Lead Gen PR Public Relations 28