Zoominfo

JULY 24, 2019

As such, it’s important to stay up-to-date on the latest lead generation trends, technological advances, and- as always- your customer base. Content marketing is used for lead generation by 83% of B2B marketers ( source ). Lead generation from LinkedIn was successful for 65% of B2B companies ( source ).

Lead Generation 172

Lead Generation Statistics Sales Qualified Leads Allocation 172

Oktopost

SEPTEMBER 12, 2023

Social Media Engagement Data Research shows that 75% of B2B buyers use social media to make buying decisions, and 50% use LinkedIn when evaluating these decisions. By uncovering these hidden opportunities, you can enhance lead quality and conversion rates for your business. This is where the fun stuff comes in: social media.

Intent Data 62

Intent Data Lead Gen Intent Lead Scoring 62

KoMarketing Associates

OCTOBER 15, 2019

LinkedIn is a prime platform for B2B companies looking to gain relevant web traffic, social media engagement, and high-quality leads through paid social media advertising. Let’s take a look at 5 ways B2Bs can and should optimize their LinkedIn advertising strategy. Focus on Creative for LinkedIn Advertising.

Linkedin 141

Linkedin Advertisements Advertising B2B Marketing 141

Envy

MARCH 9, 2022

LinkedIn's lead conversion rates are three times higher than other major ad platforms, so with over 800 million members comprised mostly of professionals and business decision makers – running B2B campaigns on LinkedIn should technically be a guaranteed lead-bonanza. Well, maybe. Eynat Furer, Marketing Envy.

ROAS 126

ROAS Cost per Lead Paid Search Agency Cost Per Click 126

Oktopost

SEPTEMBER 4, 2020

When it’s time to launch a B2B marketing campaign on social media, LinkedIn seems like the obvious platform of choice. By the numbers , LinkedIn is supposedly the best social media platform for B2B lead generation. . Facebook vs LinkedIn by the numbers. LinkedIn, by their own reporting , has 706 million.

Linkedin 150

Linkedin Facebook Cost Per Click B2B Thought Leadership 150

The Lead Agency

MAY 2, 2023

Since its creation in 2003, LinkedIn marketing has long been emphasised as a driving force behind marketing success for B2B companies. LinkedIn is now the largest online professional network platform with over 900 million members, making it an incredibly powerful platform for B2B lead generation. Claim your unique URL. □

Lead Generation 62

Lead Generation Linkedin Lead Scoring Lead Ranking 62

EveryoneSocial

MARCH 12, 2019

Either way, you came to the right place for all your social media statistics needs. Below, our goal is to share with you some interesting, exciting, and maybe even some surprising social media statistics. Feel free to jump to your desired section: General Social Media Statistics. LinkedIn Statistics. LinkedIn ).

Statistics 103

Statistics Social Media Paid Search Agency Enterprise Management 103

EveryoneSocial

AUGUST 27, 2018

The Best Employee Advocacy Statistics. Looking for valuable employee advocacy statistics? With that, there are also a TON of statistics out there. Feel free to jump to the sections that matter most: Important Social Media Statistics. Important Social Media Statistics. LinkedIn ). Globalwindex ).

Statistics 100

Statistics Paid Content Peer-to-peer Stats 100

Metadata

OCTOBER 6, 2021

How to look at the data LinkedIn vs. Facebook for B2B marketing What are the best CTAs? But after analyzing nearly $15M of ad spend, we’ve zeroed in on some of the ways our customers are boosting their LinkedIn and Facebook campaign performance. Cost per lead (CPL): CPL measures the efficiency of your campaign. Lead quality.

Cost per Lead 78

Cost per Lead Paid Social Agency Advertising Benchmark CPL 78

EveryoneSocial

OCTOBER 29, 2018

A Collection of the Best Social Selling Statistics. Looking for valuable social selling statistics that matter to sales and beyond? If you’d prefer to skip to the social selling statistics, feel free to click here to jump. Social Media Statistics Your Company Needs to Know. LinkedIn ). LinkedIn ).

Statistics 82

Statistics Peer-to-peer Stats B2B Sales 82

KoMarketing Associates

JUNE 2, 2015

LinkedIn has been found to be the most effective social media lead generator for B2B marketers, with 60-80% of those surveyed (depending on the study) stating that they have gotten real leads from the platform. LinkedIn is allowing more and more individuals into its long-form content publishing platform on a rolling basis.

Linkedin 120

Linkedin B2B Marketing Features Industry CMS 120

Metadata

OCTOBER 6, 2021

How to look at the data LinkedIn vs. Facebook for B2B marketing What are the best CTAs? But after analyzing nearly $15M of ad spend, we’ve zeroed in on some of the ways our customers are boosting their LinkedIn and Facebook campaign performance. Cost per lead (CPL): CPL measures the efficiency of your campaign. Lead quality.

Cost per Lead 52

Cost per Lead Paid Social Agency Advertising Benchmark CPL 52

Webbiquity

NOVEMBER 12, 2013

General Social Media Marketing Facts and Statistics. An amazing statistic, given that nearly 20% of the adult U.S. 20- to 30-year-olds (Gen Y), act like no other previous generations. 7% of the American population has never heard of Facebook, and 41% say they haven’t heard of LinkedIn. Relevanza ). MediaPost ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Hubspot

DECEMBER 9, 2011

One of the coolest new features that LinkedIn recently launched is the ability to access statistics of any LinkedIn Group you want to join or are currently a part of. To access the Group Statistics for a specific LinkedIn group, browse to the group and click 'More' in the group's top navigation.

Statistics 28

Statistics Lead Gen Linkedin Leads 28

Launch Marketing

MAY 31, 2023

Adding results or statistics from a recent study or even a survey you distribute will add an extra sense of credibility to the thought leadership content. Platforms like Google, YouTube, LinkedIn and Meta have lead generation campaign options for this purpose.

B2B Thought Leadership 117

B2B Thought Leadership Thought Leadership Lead Ranking Lead Scoring 117

Directive Agency

JUNE 10, 2020

LinkedIn Twitter. If they’re a smaller self-service SaaS product like Buffer, then their lead gen will rely a lot more on volume versus a company that is more enterprise like Salesforce. LinkedIn Twitter. Answer: “It is critical to take time when building a lead generation strategy.

Lead Scoring 90

Lead Scoring Lead Ranking Top of Funnel Sales Qualified Leads 90

Metadata

DECEMBER 15, 2020

Then see how this compares to the cost-per-lead in your demand model and whether you can stomach this. If you don’t know your cost-per-lead or don’t have a demand model, connect with me on LinkedIn, and I can help get you started. We used LinkedIn conversation ads last quarter and generated 100+ demo requests.

Webinar Metrics 59

Webinar Metrics Cost per Lead Trends Lead Gen 59

Smashmouth Marketing

JULY 24, 2019

Executive Summary : Lead gen programs that manage to Quality metrics provide sales ready leads that result in an overall higher ROI. It's a small world--find out who you or your colleagues know at those companies (use LinkedIn). So listen when they mention client names off the cuff during conversations.

Marketing Management 113

Marketing Management Leads Lead Marketing Qualified Leads 113

Hubspot

DECEMBER 21, 2011

One of the most underutilized features of LinkedIn Company Pages is the ability to target your company's product page based on demographics such as job function, industry, and geographic location. When used correctly, it's also an amazing way to convert your social media prospects into more qualified sales leads. Congratulations!

Lead Gen 28

Lead Gen Linkedin Paid Search Agency Sales Qualified Leads 28

Smashmouth Marketing

JULY 24, 2019

Executive Summary : Lead gen programs that manage to Quality metrics provide sales qualified leads (SQLs) that result in an overall higher ROI. It's a small world--find out who you or your colleagues know at those companies (use LinkedIn). So listen when they mention client names off the cuff during conversations.

Sales Qualified Leads 100

Sales Qualified Leads High Quality Lead Marketing Management Leads 100

Content Standard

JANUARY 8, 2021

Readers expect this—and the nature of this relationship allows the blog to function as a funnel toward premium content (which may be accessible in exchange for filling out a lead-gen form). This can be a cost-effective way to maximize the value of high-performing content and help advance the client journey.

Top of Funnel 125

Top of Funnel ROI Webinar Metrics Marketing Budget 125

Metadata

SEPTEMBER 19, 2022

Every click has a cost, which can make PPC more expensive than other types of lead gen. Lead gen often revolves around exposing people to your product who have never heard of it — but not always. Pretty much all social media platforms — from LinkedIn to Facebook, Twitter, and beyond — offer some form of targeted ads.

High Quality Lead 52

High Quality Lead Lead Ranking Sales Qualified Leads Marketing Qualified Leads 52

KoMarketing Associates

FEBRUARY 13, 2018

As social media platforms continue popping up and newcomers gain even more popularity, some have suggested Facebook might be losing steam – but, according to recent statistics, it’s showing no signs of slowing down. To capture the lead, send users to a landing page with additional webcast details and a registration form.

Paid Search Agency 180

Paid Search Agency Webcast Facebook Video Marketing 180

Only B2B

MARCH 10, 2022

Contact information is frequently developed in-house, purchased from a lead database, or generated by a third-party “lead gen” organisation. Step 2: Contacting Potential Leads. Reps contact leads via cold outreach, social media, or answering to queries after compiling a list of (ideally) high-quality leads.

Lead Generation 118

Lead Generation Sales Management Paid Content Sales Qualified Leads 118

Smashmouth Marketing

SEPTEMBER 30, 2009

Her presentation about using LinkedIn successfully to generate leads was popular with the audience. We run a microsite, B2B Online Marketing Pros, for our B2B Online Marketing group on LinkedIn. When we looked at the statistics, we had 10 different people tweet about our launch to a total Twitter following of 40,013 people.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Smashmouth Marketing

SEPTEMBER 29, 2009

Her presentation about using LinkedIn successfully to generate leads was popular with the audience. We run a microsite, B2B Online Marketing Pros, for our B2B Online Marketing group on LinkedIn. When we looked at the statistics, we had 10 different people tweet about our launch to a total Twitter following of 40,013 people.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

SnapApp

DECEMBER 4, 2017

There are a lot of content marketing statistics shown below. Blogging Statistics. Content Marketing Budget Statistics. Content Strategy Statistics. Content ROI Statistics. Content Promotion Statistics. Interactive Content Statistics. . Blogging Statistics . . #1. Content ROI Statistics. . #14.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Optinmonster

FEBRUARY 19, 2024

According to X’s own statistics , its users are: 36% more likely to be the first to try new things. If all your posts are promotional, you’ll turn off your audience and hurt your Twitter lead gen strategy. Turn Your X Account Into a Lead-Gen Machine And that’s it! 2X more likely to have made an in-app purchase.

Paid Content 94

Paid Content Lead Generation Lead Scoring Lead Ranking 94

Webbiquity

JANUARY 2, 2013

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. 25 Social Media Facts and Statistics. B2B Lead Blog ). e-Strategy Trends ). e-Strategy Trends ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Lake One

MAY 14, 2020

A social share means that someone has read your content and gone out of their way to share it with their own network, be that on Twitter, LinkedIn, or a niche forum. Related Reading: Lake One’s Guide to LinkedIn Marketing. Related Reading: Best B2B Lead Gen Tools. Social Shares.

Lead Ranking 97

Lead Ranking Marketing Qualified Leads Sales Qualified Leads MQL 97

Optinmonster

APRIL 22, 2024

YouTube Facebook X.com (formerly Twitter) LinkedIn Pinterest Instagram Just to be clear, you don’t need to use all of these. Just pick the channels where you know your potential leads frequent. Lead Capture Forms to build highly customizable lead-gen forms on your best-performing landing pages.

Paid Content 94

Paid Content Lead Scoring Lead Ranking Sales Qualified Leads 94

Webbiquity

FEBRUARY 16, 2016

These changes are affecting tactics, budgets, messaging, and metrics as illustrated in the compilation of B2B marketing facts and statistics below. The top three responsibilities (in order of importance) of B2B marketers are brand and positioning, lead generation, and brand communications followed. LinkedIn Pulse ).

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

SnapApp

MAY 22, 2018

That’s exactly why we’ve gathered 25 current statistics on demand generation (all from the past year) in one place. Take a look at the hard numbers around trends for demand gen in 2018 and find out what you need to be thinking about in the months ahead. Demand Gen Statistics. 2018 Demand Gen Benchmark Survey ). .

Demand 80

Demand Stats Top of Funnel Cost per Lead 80

SnapApp

MAY 25, 2018

That’s exactly why we’ve gathered 25 current statistics on demand generation (all from the past year) in one place. Take a look at the hard numbers around trends for demand gen in 2018 and find out what you need to be thinking about in the months ahead. Demand Gen Statistics. 2018 Demand Gen Benchmark Survey ).

Stats 74

Stats Demand Top of Funnel Cost per Lead 74

Smashmouth Marketing

OCTOBER 29, 2010

A few weeks ago I was digging around one of my favorite sales and marketing tools, LinkedIn (my LinkedIn Lead Gen Tips ), and noticed the Company Stats area. It shows statistics on things such as Job Function, Years Experience, Growth, etc. and compares company stats to those of their peers in the industry.

Peer-to-peer 100

Peer-to-peer Service Lead Gen Stats 100

Optinmonster

JULY 22, 2020

See, most marketers fall into 1 of 2 mistakes with B2B lead generation: They think B2B is exactly the same as B2C lead gen. They think B2B is totally the opposite of B2C lead gen. You may get groups who found you on LinkedIn whereas others found you on Instagram. Your Comprehensive Guide to Lead Scoring.

Lead Generation 99

Lead Generation Work Management Lead Scoring Lead Ranking 99

Metadata

JUNE 16, 2021

We’re tired of the fluffy content in our LinkedIn feeds, with no real substance or actionable takeaways. LinkedIn posts. fill in your lead gen form, and actually (b.) One second ago you were flipping through your newsfeed on LinkedIn… What company is this? Connect with Eden on LinkedIn here. Website content.

Landing Pages 98

Landing Pages B2B B2B Thought Leadership Copywriting 98