Trade Press Services

DECEMBER 4, 2023

LinkedIn is a vital platform for brands, business professionals and entrepreneurs to connect, network and showcase their expertise. With more than 930 members and a targeted audience of business professionals, it’s no surprise that 96 percent of B2B marketers use LinkedIn for organic social marketing.

Linkedin 52

Linkedin Ideal Customer Profiles Features Profiling 52

Webbiquity

JUNE 7, 2018

According to CMI , 91% of B2B marketers are already using content marketing to generate leads. Social Media Marketing. The rapid spread of new smartphones and tablets is driving exponential growth in the number of social media users. B2B brands are looking to tap the increased social media penetration for generating more leads.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

Lake One

MAY 16, 2019

Help crush your B2B lead gen goals with some help from the social network built for B2B. If you sell B2B, you should already consider LinkedIn marketing. Get to Know LinkedIn Sponsored Content. The form will automatically populate with information from their LinkedIn profile.

Lead Gen 40

Lead Gen Linkedin Top of Funnel Budget Programs 40

Marketing Insider Group

JULY 28, 2020

LinkedIn’s State of Sales Report shows that 44% of sales and marketing teams are seeing a significant drop in responsiveness to social and email messaging. So, why are sales and marketing teams challenged to build strong social relationships so they can overcome sales plateaus, sales drops, and sales troughs?

Top of Funnel 250

Top of Funnel Linkedin Ideal Customer Profiles Paid Search Agency 250

Sprout Social

SEPTEMBER 24, 2020

At 706+ million users in 200+ countries, LinkedIn is one of the most used social media platforms for making connections. Despite the shift in usage, it’s still a major network for finding new jobs and job candidates. Recruiters, both fresh and seasoned, can always use a refresh on their LinkedIn recruiting strategy.

Paid Content 144

Paid Content Linkedin Tips Work Management 144

Lake One

FEBRUARY 20, 2020

Or perhaps you are the marketing team and you want to give your sales team some quick tips to help further the lead gen cause. We’ve got you covered, with 6 easy lead gen tips your sales team can implement today. If you’re in sales or are a business professional of any sort, you likely have a LinkedIn account.

Lead Gen 52

Lead Gen Top of Funnel Tips Leads 52

Schubert B2B

JUNE 23, 2023

Did you know that 89% of B2B marketers use LinkedIn for lead generation? And 62% say that the platform generates over 2 times more leads than the next-highest social channel. The good news is that anyone can turn the platform into a lead-generating machine. Let’s get started! Look no further.

Linkedin 62

Linkedin Lead Scoring Lead Ranking Leads 62

Oktopost

SEPTEMBER 4, 2020

When it’s time to launch a B2B marketing campaign on social media, LinkedIn seems like the obvious platform of choice. By the numbers , LinkedIn is supposedly the best social media platform for B2B lead generation. . Facebook vs LinkedIn by the numbers. LinkedIn, by their own reporting , has 706 million.

Linkedin 150

Linkedin Facebook Cost Per Click B2B Thought Leadership 150

Launch Marketing

NOVEMBER 15, 2023

As we strive towards 2024, the dynamics of B2B social media marketing strategy have witnessed profound changes, reshaping strategies and redefining norms. The strategies, tools and preferences of B2B marketers have shifted, charting new pathways in how businesses engage with their audience on various social platforms.

Social Media 127

Social Media Social Marketing Tactics B2B Marketing 127

Oktopost

FEBRUARY 9, 2021

For savvy B2B social media marketers, LinkedIn plays a vital role in online engagement. In 2020, LinkedIn kept its ranking as the most-trusted social media platform for the third consecutive year. LinkedIn has seen an uptick in user engagement of late. How Do LinkedIn Hashtags Work? What Are Hashtags?

Linkedin 118

Linkedin Paid Content Social Media Ideal Customer Profiles 118

KEO Marketing

MARCH 6, 2015

LinkedIn has just unveiled a new suite of products aimed at business-to-business (B2B) marketers, and it looks like this could mean big things for marketers, especially those looking to maximize their online marketing budgets. In addition, LinkedIn has also greatly expanded its display ad network, now known as LinkedIn Network Display.

Lead Gen 48

Lead Gen Display Linkedin Marketing Budget 48

Go Beyond SEO

MAY 31, 2018

What can you accomplish by using LinkedIn to market your business? LinkedIn is the only social media networking site of its kind which targets business professionals. LinkedIn is comprised of building networks and connections. Follow these tips from LinkedIn business to increase your chances of success.

Paid Content 104

Paid Content Linkedin Paid Search Agency Advertising Agencies 104

Valasys

AUGUST 18, 2020

LinkedIn needs no introduction. It is a popular professional social networking website used by professionals to connect with each other. Professionals use LinkedIn to connect with one another, hunt for jobs, and be aware of the latest developments in their industries and shifting audience preferences.

Paid Content 98

Paid Content Lead Generation Linkedin Sales Qualified Leads 98

Lake One

JULY 1, 2020

LinkedIn is one of the popular social networks right now. With over 610 million users , it’s the epicenter of business networking and the perfect place for thought leadership. Here’s what you need to know to launch a LinkedIn account based marketing strategy. Why Use LinkedIn for Account Based Marketing.

Account Based Marketing 67

Account Based Marketing Linkedin Marketing & Strategy Marketing Strategy 67

markempa

JUNE 13, 2017

Companies don’t typically call what salespeople do “lead generation” or “demand generation.” Instead, they use terms like prospecting, business development, pipeline development or social selling. They network. And they leverage their social network via LinkedIn and Twitter, and monitor news feeds about key accounts.

Lead Ranking 318

Lead Ranking Marketing Qualified Leads Lead Generation Sales Qualified Leads 318

KoMarketing Associates

AUGUST 23, 2016

There’s no doubt that LinkedIn is one of the most effective social media lead generators for B2B marketers, offering businesses the chance to tell their brand story in a unique and meaningful way. SAP is writing a story on social to build emotional connections and positive associations with the brand. Ernst and Young.

Linkedin 120

Linkedin Enterprise Management Work Management Examples 120

Ledger Bennett

MARCH 6, 2019

Search vs. display network, Google vs. Bing, Facebook vs. LinkedIn, do we even run on Instagram? To focus on one, in particular, we’ll explore how to make Facebook Lead Gen forms work for B2B campaigns. Without incorporating the following into your campaign, you may struggle to drive relevant B2B leads on Facebook.

Lead Gen 45

Lead Gen Facebook Campaigns Paid Social Agency 45

SmartBug Media

OCTOBER 9, 2019

Start with the buyer persona(s) you are targeting in your lead gen marketing, and ask yourself what that individual wants and needs from you. A key part of lead generation is limiting distractions for your leads and providing them with reasons to trust your brand as a future vendor or partner.

Lead Gen 65

Lead Gen Sales Qualified Leads Lead Scoring Lead Ranking 65

KoMarketing Associates

JUNE 2, 2015

LinkedIn has been found to be the most effective social media lead generator for B2B marketers, with 60-80% of those surveyed (depending on the study) stating that they have gotten real leads from the platform. In addition, LinkedIn provides performance metrics on article views and social media engagement.

Linkedin 120

Linkedin B2B Marketing Features Industry CMS 120

Go Beyond SEO

MAY 31, 2018

What can you accomplish by using LinkedIn to market your business? LinkedIn is the only social media networking site of its kind which targets business professionals. LinkedIn is comprised of building networks and connections. Follow these tips from LinkedIn business to increase your chances of success.

Paid Content 60

Paid Content Linkedin Paid Search Agency Advertising Agencies 60

markempa

MARCH 16, 2015

Tweet You need to rethink the way you use LinkedIn. Without some of us even noticing, LinkedIn developed into a useful publishing platform and lead generation tool for marketers and sales people looking to build relationships with prospects. But if you’re looking for an easy lead source, you won’t find it here.

Linkedin 120

Linkedin Sales Qualified Leads Lead Scoring Lead Ranking 120

Launch Marketing

OCTOBER 21, 2020

Build and engage with your professional network. it has naturally become the go-to social media platform for B2B marketers. Of the over 675 million LinkedIn members, 63 million are in decision-making positions. Learn how each of these new features operates and how they can add value to your LinkedIn advertising.

Paid Search Agency 62

Paid Search Agency Linkedin Features Ad Frequency 62

Contently

JANUARY 30, 2017

We only want to use LinkedIn.” I get the instinct to assume LinkedIn is the only worthwhile place to pay for content distribution if you’re a B2B company. LinkedIn has incredible ad targeting for B2B brands. On any other social network, it’s a crapshoot that people will accurately provide that information.

Distribution 60

Distribution Linkedin Facebook Allocation 60

Oktopost

NOVEMBER 9, 2023

Owned media includes channels a brand controls, like its website and social profiles. Some of the most popular paid channels include: LinkedIn Ads Google Ads (Pay-Per-Click) Virtual Events and Webinars Social Media Ads Sponsored Email Newsletters Social media advertising stands out as one of the most popular and highly effective methods.

Paid Content 62

Paid Content Media Plans Planning Allocation 62

Oktopost

MARCH 4, 2024

The average SaaS sales cycle lasts 84 days and includes various touchpoints, from engaging with a post on social media to reviewing a product page and getting a product demo. Meet your customers where they are 80% of B2B marketers leverage LinkedIn to reach their target customers, and 65% have increased their LinkedIn usage in the past year.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

Televerde

AUGUST 23, 2021

In order to reach out to potential leads, tools like automated lead gen triggers and web traffic trackers are needed. There are several martech tools specifically focused on lead generation that companies can integrate with their websites, email marketing systems, and CRM systems. LinkedIn Sales Navigator.

Sales Management 86

Sales Management Lead Generation Generation Tools 86

Webbiquity

SEPTEMBER 19, 2023

LinkedIn Ads are one of the most effective channels for reaching highly targeted groups of B2B buyers. Here’s a set of basic tasks, best practices, and advanced tips that can help you optimize your results and ROI from advertising on LinkedIn. You can find a complete guide to creating conversions for LinkedIn Ads here.

Linkedin 282

Linkedin Advertisements Advertising Practices 282

Biznology

SEPTEMBER 7, 2016

In my last post , I started to show how even the most recognized social media and social selling authors, experts, and consultants are getting LinkedIn wrong. Here is the actual LinkedIn summary for Judy Schramm , CEO of ProResource Inc., Here is the actual LinkedIn summary for Judy Schramm , CEO of ProResource Inc.,

Social Media 80

Social Media Linkedin Ideal Customer Profiles Media 80

Lake One

MARCH 6, 2019

With more than 500 Million users , nearly half of which use it daily – LinkedIn offers a unique reach for B2B marketers and salespeople. Because of its emphasis on career, LinkedIn attracts often hard to reach buyers. One of my personal favorite LinkedIn lead generation tactics is reaching out to profile viewers.

Lead Generation 40

Lead Generation Linkedin Sales Qualified Leads Lead Scoring 40

Adobe Experience Cloud Blog

MAY 24, 2019

In the not-too-distant past, businesses relied heavily on network television and terrestrial radio to connect with buyers and tout their products. Social media. Organic vs. paid social: Which reigns supreme? Of course, not all social media promotion is created equal. That’s why more businesses are turning to paid social.

Social Media 134

Social Media Advertisements Advertising Marketing Automation Services 134

Smashmouth Marketing

DECEMBER 30, 2008

Social media is all the rage right now, and it should be. It is shaping how people communicate, how companies and people brand themselves, how we educate ourselves and how we grow our network. Lead generation in the world of b2b can be enhanced by social media, especially with early adopters, techies and the net-gen crowd.

Lead Gen 100

Lead Gen Social Media Work Management Marketing Management 100

Only B2B

DECEMBER 29, 2022

At the same time, content marketing costs 62% less and produces three times as many leads than outbound marketing. LinkedIn and cold calling are still effective B2B marketing strategies. Social Selling. Businesses that prioritize social selling have a 51% higher chance of exceeding their sales targets. Email Marketing.

B2B Marketing 126

B2B Marketing Trends Planning Paid Search Agency 126

Sprout Social

FEBRUARY 6, 2023

With so many competing social media ecosystems, it can be overwhelming to keep track of all the features. But we’ll discuss the common social media features brands benefit from the most and a few untapped features to consider. We’ll also explain the criteria brands can follow to decide which social media app to invest in.

Social Media 100

Social Media Features Media Curation 100

Top Rank Marketing

JULY 31, 2023

We’ve helped flagships like Adobe, Dell, and LinkedIn to develop influencer marketing programs tailored to their specific challenges and opportunities. A full-funnel influencer strategy should create a logical progression from influencer-promoted social messages to ungated assets to lead gen forms (or demos) to revenue.

Paid Search Agency 52

Paid Search Agency B2B Thought Leadership Brand Identity Branding 52

Brandwatch Marketing

JANUARY 29, 2024

Your social media platforms can be a gold mine for leads. Brandwatch uses our presence on sites like LinkedIn and Twitter to generate leads, so we’re going to preach what we practice. If you get it right, social media lead generation is a viable and valuable strategy. How do they use these channels?

Lead Generation 98

Lead Generation Paid Content Social Media Generation 98

Brandwatch Marketing

JANUARY 29, 2024

Your social media platforms can be a gold mine for leads. Brandwatch uses our presence on sites like LinkedIn and Twitter to generate leads, so we’re going to preach what we practice. If you get it right, social media lead generation is a viable and valuable strategy. How do they use these channels?

Lead Generation 97

Lead Generation Paid Content Social Media Generation 97

Smashmouth Marketing

DECEMBER 30, 2008

Social media is all the rage right now, and it should be. It is shaping how people communicate, how companies and people brand themselves, how we educate ourselves and how we grow our network. Lead generation in the world of b2b can be enhanced by social media, especially with early adopters, techies, and the net-gen crowd.

Lead Gen 100

Lead Gen Social Media Work Management Marketing Management 100