KoMarketing Associates

MARCH 19, 2019

Generating high quality leads through LinkedIn for a B2B company can be a daunting task. With 52% of companies planning on increasing LinkedIn ad spend in 2019, it is important to understand how to effectively use that additional budget to improve qualified lead totals. Utilize Sponsored Content Lead Gen Ads.

Linkedin 137

Linkedin Sales Qualified Leads High Quality Lead Tactics 137

KoMarketing Associates

OCTOBER 15, 2019

LinkedIn is a prime platform for B2B companies looking to gain relevant web traffic, social media engagement, and high-quality leads through paid social media advertising. Let’s take a look at 5 ways B2Bs can and should optimize their LinkedIn advertising strategy. Focus on Creative for LinkedIn Advertising.

Linkedin 141

Linkedin Advertisements Advertising B2B Marketing 141

Lake One

MAY 16, 2019

Inbound marketers do their diligence developing buyer personas; cultivating content plans informed by keyword research throughout the buyer’s journey designed to attract and convert B2B leads. – oh, wait… it’s a guest blogging service in Croatia. If you sell B2B, you should already consider LinkedIn marketing.

Lead Gen 40

Lead Gen Linkedin Top of Funnel Budget Programs 40

Trade Press Services

DECEMBER 4, 2023

LinkedIn is a vital platform for brands, business professionals and entrepreneurs to connect, network and showcase their expertise. With more than 930 members and a targeted audience of business professionals, it’s no surprise that 96 percent of B2B marketers use LinkedIn for organic social marketing.

Linkedin 52

Linkedin Ideal Customer Profiles Features Profiling 52

Metadata

JANUARY 25, 2023

For many years, a focus on lead generation has led to seller-centric strategies and “a shitstorm of gated content.” But now, to borrow from Kaylee Edmondson’s DEMAND fireside chat, Moving From An Old-School Lead Gen Playbook to a Demand Gen Machine —“Lead generation’s just not hitting like it used to hit.”

Lead Gen 52

Lead Gen Lead Ranking Demand Sales Qualified Leads 52

Lake One

FEBRUARY 20, 2020

Or perhaps you are the marketing team and you want to give your sales team some quick tips to help further the lead gen cause. We’ve got you covered, with 6 easy lead gen tips your sales team can implement today. If you’re in sales or are a business professional of any sort, you likely have a LinkedIn account.

Lead Gen 52

Lead Gen Top of Funnel Tips Leads 52

Metadata

APRIL 21, 2021

We’re tired of the fluffy content in our LinkedIn feeds, with no real substance or actionable takeaways. This is the no-b t way to cut your spend, increase your lead volume, and accelerate your pipeline to turn those leads into revenue. Three ways to lower your CPL on LinkedIn. Use LinkedIn Lead Gen Forms.

Cost per Lead 98

Cost per Lead CPL Linkedin Marketing Qualified Leads 98

Metadata

JANUARY 7, 2021

This award recognizes the partner who has made a significant impact to customers and the partner community through a new and innovative service or solution with LinkedIn Marketing Solutions. Metadata also saw efficiencies with cost-per-leads around $70, and 80% of prospects who filled out the Lead Gen Form on LinkedIn taking a demo.

Advertising Agencies 98

Advertising Agencies Marketing Analytics Tools Cost per Lead Work Management 98

Valasys

JUNE 4, 2020

On the 2 nd of June 2020, LinkedIn through its marketing blog announced some new retargeting options to allow the marketers to make their customer interactions more personalized and turn more clicks into actual customers. How Retargeting by Video Views & Lead Generation Forms will Help the Marketers Reach the Right Professionals.

Linkedin 72

Linkedin Lead Ranking Budget Programs Tools 72

KEO Marketing

MARCH 6, 2015

LinkedIn has just unveiled a new suite of products aimed at business-to-business (B2B) marketers, and it looks like this could mean big things for marketers, especially those looking to maximize their online marketing budgets. In addition, LinkedIn has also greatly expanded its display ad network, now known as LinkedIn Network Display.

Lead Gen 48

Lead Gen Display Linkedin Marketing Budget 48

Sprout Social

SEPTEMBER 24, 2020

At 706+ million users in 200+ countries, LinkedIn is one of the most used social media platforms for making connections. Recruiters, both fresh and seasoned, can always use a refresh on their LinkedIn recruiting strategy. Update your LinkedIn company profile. Up your LinkedIn marketing game. Update your personal profile.

Paid Content 144

Paid Content Linkedin Tips Work Management 144

Valasys

AUGUST 18, 2020

LinkedIn needs no introduction. Professionals use LinkedIn to connect with one another, hunt for jobs, and be aware of the latest developments in their industries and shifting audience preferences. According to LinkedIn, 80% of B2B leads coming from social media are generated by LinkedIn.

Paid Content 98

Paid Content Lead Generation Linkedin Sales Qualified Leads 98

Ledger Bennett

MARCH 6, 2019

Search vs. display network, Google vs. Bing, Facebook vs. LinkedIn, do we even run on Instagram? To focus on one, in particular, we’ll explore how to make Facebook Lead Gen forms work for B2B campaigns. Without incorporating the following into your campaign, you may struggle to drive relevant B2B leads on Facebook.

Lead Gen 45

Lead Gen Facebook Campaigns Paid Social Agency 45

SmartBug Media

OCTOBER 9, 2019

Start with the buyer persona(s) you are targeting in your lead gen marketing, and ask yourself what that individual wants and needs from you. There’s always a new tool, new solution, new service that is trying to fill their needs. They are ever-evolving representations of your ideal customers’ pains, needs, and motivations.

Lead Gen 65

Lead Gen Sales Qualified Leads Lead Scoring Lead Ranking 65

Martech

MARCH 27, 2024

Longer sales cycles: The personalized nature of ABM can sometimes lead to longer sales cycles, meaning marketers must weigh the potential benefits against the patience required for the strategy to yield results. A contrarian approach to ABM The LinkedIn B2B Institute’s “ 2030 B2B Trends ” tackles contrarian ideas for the next decade.

Account Based Marketing 108

Account Based Marketing Spending B2B Marketing ABM 108

Metadata

AUGUST 23, 2022

It’s not exactly news that LinkedIn advertising can be expensive. Google that phrase, and you’ll see articles like “Why are LinkedIn ads so dang expensive?” and “LinkedIn is the most expensive digital advertising platform.”. Our customers’ LinkedIn ad experiments prove that out. What are the most popular CTAs on LinkedIn?

Cost Per Click 52

Cost Per Click CPC CTR Conversion Rate 52

Biznology

OCTOBER 7, 2020

Always on the lookout for new ways to identify prospects and generate leads in business markets? This year I’ve come across a handful of services and tools that demonstrate and welcome creativity and innovative by using digital marketing. Ramp up your LinkedIn outreach. Here are some to consider. It later follows up.

Marketing Prospects 189

Marketing Prospects B2B Marketing Paid Search Agency Top of Funnel 189

Zoominfo

JULY 25, 2023

B2B lead generation, often shortened to lead gen, is the lifeblood of a healthy business. A typical definition of a lead is any potential customer who has expressed interest in a company’s goods or services. Sales Input Large sales teams are typically divided into several sub-categories.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Metadata

OCTOBER 6, 2021

How to look at the data LinkedIn vs. Facebook for B2B marketing What are the best CTAs? We looked at every data point we have access to, from spend and impressions to clicks and leads to MQLs—then all the way to opportunities and closed deals. Cost per lead (CPL): CPL measures the efficiency of your campaign. Lead quality.

Cost per Lead 78

Cost per Lead Paid Social Agency Advertising Benchmark Cost Per Click 78

Metadata

OCTOBER 6, 2021

How to look at the data LinkedIn vs. Facebook for B2B marketing What are the best CTAs? We looked at every data point we have access to, from spend and impressions to clicks and leads to MQLs—then all the way to opportunities and closed deals. Cost per lead (CPL): CPL measures the efficiency of your campaign. Lead quality.

Cost per Lead 52

Cost per Lead Paid Social Agency Advertising Benchmark Cost Per Click 52

Webbiquity

SEPTEMBER 19, 2023

LinkedIn Ads are one of the most effective channels for reaching highly targeted groups of B2B buyers. Here’s a set of basic tasks, best practices, and advanced tips that can help you optimize your results and ROI from advertising on LinkedIn. You can find a complete guide to creating conversions for LinkedIn Ads here.

Linkedin 279

Linkedin Advertisements Advertising Practices 279

Directive Agency

JUNE 24, 2020

In a recent interview with our Director of Marketing, Hannah Mans, she outlines the successes that Directive has found with LinkedIn conversation ads. Conversations ads were launched by LinkedIn back in March of 2020, and since then has been an important topic of conversation (no pun intended). First off, what are conversation ads?

Linkedin 52

Linkedin Paid Search Agency Conversion Ads 52

Marketing Insider Group

DECEMBER 21, 2020

Some of the most objective research comes to us in the form of two studies from Deloitte-Duke University and LinkedIn-Edelman. The LinkedIn-Edelman study reports that executives are prioritizing four key areas: Content marketing (59%). Shift from lead gen to customer retention. Makes sense. Set new objectives and KPIs.

Marketing Budget 356

Marketing Budget Marketing Budget Creation Budget Programs Research 356

Martech

MAY 3, 2022

Precision Social includes capabilities for: Account targeting, using customer intent to prioritize accounts for social targeting on LinkedIn. A full-service creative solution for LinkedIn ads. Enhancement of leads with firmographic data and (North America only) business emails.

Advertising Channels 89

Advertising Channels Marketing Automation Services Account Based Marketing Marketing Management 89

Smashmouth Marketing

DECEMBER 30, 2008

Some are using twitter and LinkedIn , and some have great staff members who are passing the value up the chain. Call it Lead Gen 2.0, but in my opinion it is just traditional lead generation, demand creation and marketing with some new twists. Call it Lead Gen 2.0, Plan targeted campaigns.

Lead Gen 100

Lead Gen Social Media Work Management Marketing Management 100

Biznology

SEPTEMBER 7, 2016

In my last post , I started to show how even the most recognized social media and social selling authors, experts, and consultants are getting LinkedIn wrong. Here is the actual LinkedIn summary for Judy Schramm , CEO of ProResource Inc., You will be proud of the way you look on LinkedIn.

Social Media 80

Social Media Linkedin Ideal Customer Profiles Media 80

Lake One

MARCH 6, 2019

With more than 500 Million users , nearly half of which use it daily – LinkedIn offers a unique reach for B2B marketers and salespeople. Because of its emphasis on career, LinkedIn attracts often hard to reach buyers. One of my personal favorite LinkedIn lead generation tactics is reaching out to profile viewers.

Lead Generation 40

Lead Generation Linkedin Sales Qualified Leads Lead Scoring 40

Smashmouth Marketing

DECEMBER 30, 2008

Some are using twitter and LinkedIn , and some have great staff members who are passing the value up the chain. Call it Lead Gen 2.0, but in my opinion it is just traditional lead generation, demand creation and marketing with some new twists. Call it Lead Gen 2.0, Plan targeted campaigns.

Lead Gen 100

Lead Gen Social Media Work Management Marketing Management 100

Televerde

AUGUST 23, 2021

In order to reach out to potential leads, tools like automated lead gen triggers and web traffic trackers are needed. There are several martech tools specifically focused on lead generation that companies can integrate with their websites, email marketing systems, and CRM systems. LinkedIn Sales Navigator.

Sales Management 86

Sales Management Lead Generation Generation Tools 86

Brandwatch Marketing

JANUARY 29, 2024

Your social media platforms can be a gold mine for leads. Brandwatch uses our presence on sites like LinkedIn and Twitter to generate leads, so we’re going to preach what we practice. If you get it right, social media lead generation is a viable and valuable strategy. What channels will fit your products or service?

Lead Generation 98

Lead Generation Paid Content Social Media Generation 98

Brandwatch Marketing

JANUARY 29, 2024

Your social media platforms can be a gold mine for leads. Brandwatch uses our presence on sites like LinkedIn and Twitter to generate leads, so we’re going to preach what we practice. If you get it right, social media lead generation is a viable and valuable strategy. What channels will fit your products or service?

Lead Generation 97

Lead Generation Paid Content Social Media Generation 97

SmartBug Media

JUNE 22, 2020

If you’re using Facebook Lead Ads or LinkedIn Lead Gen Forms (which capture leads entirely within their respective platforms), you’re in luck. Marketo has integrations for Facebook Lead Ads and LinkedIn Lead Gen Forms that push your data into Marketo—no UTMs required.

Marketo 105

Marketo Multi-Touch Attribution Advertisements Advertising 105

The Point

NOVEMBER 12, 2019

If you could layer third-party intent data into every lead gen program you run, would you do it? In other words, would you only ever want marketing leads from prospects pre-determined to be actively researching your category, solution, use case, etc.? My argument: no, you wouldn’t. .

Intent Data 149

Intent Data Demand Generation Agencies Intent Paid Social Agency 149

Directive Agency

JUNE 10, 2020

LinkedIn Twitter. If they’re a smaller self-service SaaS product like Buffer, then their lead gen will rely a lot more on volume versus a company that is more enterprise like Salesforce. LinkedIn Twitter. Answer: “It is critical to take time when building a lead generation strategy.

Lead Scoring 90

Lead Scoring Lead Ranking Top of Funnel Sales Qualified Leads 90

Hubspot

DECEMBER 21, 2011

One of the most underutilized features of LinkedIn Company Pages is the ability to target your company's product page based on demographics such as job function, industry, and geographic location. When used correctly, it's also an amazing way to convert your social media prospects into more qualified sales leads.

Lead Gen 28

Lead Gen Linkedin Paid Search Agency Sales Qualified Leads 28

Metadata

MARCH 15, 2022

If you want to have any long-term success with lead gen you have to get your demand gen strategy in place first. You can’t generate quality leads (via demo requests or social ads) without first generating demand (via content.). What is lead generation? Should you prioritize demand gen or lead gen?

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Lead Generation Demand 52

Only B2B

DECEMBER 29, 2022

At the same time, content marketing costs 62% less and produces three times as many leads than outbound marketing. LinkedIn and cold calling are still effective B2B marketing strategies. These words ought to accurately describe your business, your goods, and your services. Social selling is a long-term endeavour.

B2B Marketing 126

B2B Marketing Trends Planning Paid Search Agency 126