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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity

And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. LinkedIn is, of course, the top social media platform for B2B marketers. Among the key findings: Brand awareness campaigns are the cheapest, while lead gen and sales campaigns are the most expensive.

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Customer Lifecycle: How to Make Upsells and Renewals a No-Brainer [+Action Tips]

Zoominfo

It requires identifying the customer lifecycle stages and using the steps to guide your customer interactions and long-term customer satisfaction. With a solid lead gen strategy in place, your B2B customer will see your posts on their preferred social media channel — like LinkedIn, Twitter, or Instagram.

Tips 130
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Customer Lifecycle: How to Make Upsells and Renewals a No-Brainer [+Action Tips]

Zoominfo

It requires identifying the customer lifecycle stages and using the steps to guide your customer interactions and long-term customer satisfaction. With a solid lead gen strategy in place, your B2B customer will see your posts on their preferred social media channel — like LinkedIn, Twitter, or Instagram.

Tips 130
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27 Eye-Popping Employee Advocacy Statistics That Matter the Most

EveryoneSocial

There are more than 560 million LinkedIn user accounts in over 200 countries. LinkedIn ). According to IBM, when a lead is generated through social selling or employee advocacy that lead is 7X more likely to close compared to other lead gen tactics. Globalwindex ). Weber Shandwick ). Pew Research Center ).

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Want Real Content Marketing ROI? Focus on Content for Customer Retention

Content Standard

In sharing his origin story with LinkedIn , Andy Crestodina, co-founder and CMO of Orbit Media, says he first “needed to learn search, and later, content marketing,” signifying a fundamental difference between the two. Customer loyalty and satisfaction. Here are just a few of their strategies. Live and In-Person Events.

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35 Best Lead Generation Software & Tools for Targeted Leads

Optinmonster

AeroLeads provides a Google Chrome extension to help you search various professional websites like LinkedIn for sales leads. AeroLeads will add these leads to your email marketing lists, so you can start working on those leads right away. Target specific industries for B2B leads. LinkedIn Sales Navigator.

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5 Lead Generation Ideas for Effective Startup Marketing

Outbrain

Essentially, it is a set of marketing activities and processes that bring leads into your business, but lead generation for startups is not the same as lead gen for other types of companies. When done right, it becomes a source of satisfaction and long-term profits for your startup business.