Everything Technology Marketing

JANUARY 31, 2012

As every year, I asked the 25,000 marketing professionals in the B2B Technology Marketing Community on LinkedIn about their B2B marketing priorities for 2012. Social media has clearly evolved from the experimental stage to become an established marketing tactic and lead generator in 2011. Happy New Year!

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Lead Ranking Marketing Management 100

markempa

OCTOBER 22, 2005

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Dimensional mail was close behind at 5.28 percent.

Telemarketing 120

Telemarketing Lead Generation Tactics Generation 120

Envy

MARCH 9, 2022

LinkedIn's lead conversion rates are three times higher than other major ad platforms, so with over 800 million members comprised mostly of professionals and business decision makers – running B2B campaigns on LinkedIn should technically be a guaranteed lead-bonanza. Well, maybe. Eynat Furer, Marketing Envy.

ROAS 126

ROAS Cost per Lead Paid Search Agency Cost Per Click 126

markempa

JUNE 7, 2005

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Paper 120

Paper Lead Generation Generation B2B Thought Leadership 120

markempa

NOVEMBER 22, 2006

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation B2B Thought Leadership 120

markempa

NOVEMBER 16, 2006

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. « Target Marketing: What’s a Lead?

Lead Generation 120

Lead Generation Event Marketing Trade Show B2B Marketing 120

Heinz Marketing

JULY 9, 2021

Leverage the only open bidding marketplace for B2B lead gen. Netline provides a tremendous amount of control over lead generation campaigns, far above what you could get from other DSPs or even LinkedIn Advertising. Cons: A few times where Netline had difficulty fulfilling the lead quantity. TechTarget.

Paid Content 136

Paid Content Marketing Automation Services Work Management Marketing Management 136

Albacross

AUGUST 28, 2018

Don’t worry - I’m not saying that you need to spend the bulk of your day posting on Facebook, Twitter, LinkedIn, Instagram, Pinterest and Snapchat. Now, studies show that LinkedIn is by far the most effective platform for companies who want to connect with B2B buyers. So go ahead and focus your efforts on LinkedIn. Image source.

Paid Content 70

Paid Content Ideal Customer Profiles Tactics Adwords 70

Unbounce

MARCH 14, 2019

He’s got awareness-based content campaigns at the top, lead gen nurturing ones in the middle, and revenue-producing sales offers at the bottom. Brady Cramm, Director of PPC at Directive Consulting , had trouble driving results from LinkedIn display ads at first. Brady now uses LinkedIn ads to drive eBook downloads and views.

Landing Pages 111

Landing Pages PPC Paid Search Agency Spending 111

Albacross

AUGUST 28, 2018

Don’t worry - I’m not saying that you need to spend the bulk of your day posting on Facebook, Twitter, LinkedIn, Instagram, Pinterest and Snapchat. Now, studies show that LinkedIn is by far the most effective platform for companies who want to connect with B2B buyers. So go ahead and focus your efforts on LinkedIn. Image source.

Paid Content 40

Paid Content Ideal Customer Profiles Tactics Adwords 40

Directive Agency

MAY 26, 2017

It’s important that you know the difference between demand generation and lead generation before we get started. Lead gen campaigns capitalize on that interest by collecting contact information with form submissions for your sales team to follow up with. 4 Demand Gen Lessons We Learned From Niching to B2B.

Demand Generation Agencies 61

Demand Generation Agencies Demand Lead Ranking Practices 61

SocialPilot

JANUARY 16, 2024

Whether you’re Team Facebook, an Instagram aficionado, a TikTok trendsetter, a Twitter trailblazer, a YouTube junkie, a LinkedIn leader, a Snapchat superstar, or a Pinterest pro – we’ve got something for everyone. LINKEDIN STATISTICS Are you ready to jump on the LinkedIn bandwagon and up your marketing game?

Social Media 116

Social Media Statistics Media Cost Per Thousand 116

Content4Demand

OCTOBER 21, 2020

Easy, affordable software and platforms have put them in every marketer’s reach to create clips to post on LinkedIn, ads on Instagram stories and all kinds of creative uses on our websites—from demos and testimonials to video FAQs. Video used to be less attainable for marketers outside the occasional agency-produced TV commercial.

Top of Funnel 87

Top of Funnel Video Marketing Digital Marketing Funnels Paid Search Agency 87

Albacross

MAY 22, 2019

There are numerous content upgrades that you can try out, such as case studies, lead gen calculators, infographics, cheat sheets, swipe files, guides, checklists, reports and many others. For example, Brian Dean of Backlinko was able to improve his conversion rate by a whopping 785% by using a simple checklist. LinkedIn Ads.

Lead Generation 91

Lead Generation Paid Content Lead Ranking Lead Scoring 91

SnapApp

JULY 7, 2017

We then hit those people who viewed it and have revealed their interest with a number of ads featuring lead magnets - more videos, quizzes, ebooks, cheatsheets, guides. Then we hit those people with video testimonials and offers, before completing the funnel with lead gen ads which work really effectively for us. . .

Sales Qualified Leads 118

Sales Qualified Leads Top of Funnel High Quality Lead Paid Content 118

Single Grain

JANUARY 15, 2020

Content marketing costs 62% less than traditional marketing and delivers 3x as many leads. Lead-nurturing emails get as much as 10x the response rate compared to standalone emails. Let’s discuss the best tactics to generate leads via content marketing, social media marketing and email marketing. Learn more. ).

Lead Generation 132

Lead Generation Social Media Top of Funnel Lead Ranking 132