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Top B2B Marketing Content and Resources of 2023

Launch Marketing

To help put this past year into perspective from a marketing standpoint, we have put together a list of our top B2B marketing content and resources from 2023, focusing on strategies and emerging trends. We hope this content will help you make 2024 your best year yet. We hope this content will help you make 2024 your best year yet.

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B2B Resources For The Predictable Pipeline Methodology

Heinz Marketing

For this we encourage new team members to get familiar with external resources and use them as a launching point to build their own B2B resource library to stay current. Advanced Lead Gen — a LinkedIn Learning course led by our own Matt Heinz. Inbound Marketing – a HubSpot Academy certification.

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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity

And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. Image credit: WordPress VIP Not surprising: the top four goals of content marketing (like marketing in general) revolve around creating brand awareness, increasing brand credibility, and generating leads or sales.

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8 Tips by B2B Marketers for LinkedIn Lead Generation

Oktopost

For the longest time, LinkedIn had a reputation as a site for networking and job searching. When Microsoft bought the site in 2016, many joked that this was the first time someone had actually accepted a LinkedIn request. For B2B marketers, the importance of LinkedIn cannot be overstated. Consider: You get more leads.

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Moving From an Old-School Lead Gen Playbook to a Demand Gen Machine

Metadata

For many years, a focus on lead generation has led to seller-centric strategies and “a shitstorm of gated content.” But now, to borrow from Kaylee Edmondson’s DEMAND fireside chat, Moving From An Old-School Lead Gen Playbook to a Demand Gen Machine —“Lead generation’s just not hitting like it used to hit.”

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New LinkedIn Features Can Transform How You Engage with Customers

Trade Press Services

LinkedIn is a vital platform for brands, business professionals and entrepreneurs to connect, network and showcase their expertise. With more than 930 members and a targeted audience of business professionals, it’s no surprise that 96 percent of B2B marketers use LinkedIn for organic social marketing.

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Six Easy Lead Gen Tips for Sales

Lake One

Are you a sales professional who doesn’t have marketing support, either due to budget, size, or lack of resources? Or perhaps you are the marketing team and you want to give your sales team some quick tips to help further the lead gen cause. We’ve got you covered, with 6 easy lead gen tips your sales team can implement today.