KoMarketing Associates

OCTOBER 15, 2019

LinkedIn is a prime platform for B2B companies looking to gain relevant web traffic, social media engagement, and high-quality leads through paid social media advertising. Let’s take a look at 5 ways B2Bs can and should optimize their LinkedIn advertising strategy. Focus on Creative for LinkedIn Advertising.

Linkedin 141

Linkedin Advertisements Advertising B2B Marketing 141

Oktopost

JULY 15, 2020

For the longest time, LinkedIn had a reputation as a site for networking and job searching. When Microsoft bought the site in 2016, many joked that this was the first time someone had actually accepted a LinkedIn request. For B2B marketers, the importance of LinkedIn cannot be overstated. Consider: You get more leads.

Lead Generation 148

Lead Generation Top of Funnel Linkedin Lead Scoring 148

Marketing Insider Group

JULY 28, 2020

The challenge with campaigns is that marketing teams or agencies are defining a message, creating content – and then they hope that it will drive awareness and leads on LinkedIn. But sales and marketing are not shifting their content, LinkedIn profiles, and messaging.”.

Top of Funnel 249

Top of Funnel Linkedin Ideal Customer Profiles Paid Search Agency 249

Schubert B2B

JUNE 23, 2023

Did you know that 89% of B2B marketers use LinkedIn for lead generation? And 62% say that the platform generates over 2 times more leads than the next-highest social channel. The good news is that anyone can turn the platform into a lead-generating machine. Ensure that your employees have perfect profiles as well.

Linkedin 62

Linkedin Lead Scoring Lead Ranking Leads 62

Lake One

MAY 16, 2019

Help crush your B2B lead gen goals with some help from the social network built for B2B. If you sell B2B, you should already consider LinkedIn marketing. Get to Know LinkedIn Sponsored Content. The form will automatically populate with information from their LinkedIn profile.

Lead Gen 40

Lead Gen Linkedin Top of Funnel Budget Programs 40

Oktopost

FEBRUARY 9, 2021

For savvy B2B social media marketers, LinkedIn plays a vital role in online engagement. In 2020, LinkedIn kept its ranking as the most-trusted social media platform for the third consecutive year. LinkedIn has seen an uptick in user engagement of late. How Do LinkedIn Hashtags Work? Why Should You Use LinkedIn Hashtags?

Linkedin 118

Linkedin Paid Content Social Media Ideal Customer Profiles 118

Sprout Social

SEPTEMBER 24, 2020

At 706+ million users in 200+ countries, LinkedIn is one of the most used social media platforms for making connections. Recruiters, both fresh and seasoned, can always use a refresh on their LinkedIn recruiting strategy. Update your LinkedIn company profile. Update your personal profile.

Paid Content 144

Paid Content Linkedin Tips Work Management 144

Metadata

APRIL 21, 2021

We’re tired of the fluffy content in our LinkedIn feeds, with no real substance or actionable takeaways. This is the no-b t way to cut your spend, increase your lead volume, and accelerate your pipeline to turn those leads into revenue. Three ways to lower your CPL on LinkedIn. Use LinkedIn Lead Gen Forms.

Cost per Lead 98

Cost per Lead CPL Linkedin Marketing Qualified Leads 98

Oktopost

SEPTEMBER 4, 2020

When it’s time to launch a B2B marketing campaign on social media, LinkedIn seems like the obvious platform of choice. By the numbers , LinkedIn is supposedly the best social media platform for B2B lead generation. . Facebook vs LinkedIn by the numbers. LinkedIn, by their own reporting , has 706 million.

Linkedin 150

Linkedin Facebook Cost Per Click B2B Thought Leadership 150

Go Beyond SEO

MAY 31, 2018

What can you accomplish by using LinkedIn to market your business? LinkedIn is the only social media networking site of its kind which targets business professionals. Additionally, 4 out of 5 of LinkedIn members are decision-makers in their company and according to a LinkedIn study, it is the number one platform for lead generation.

Paid Content 104

Paid Content Linkedin Paid Search Agency Advertising Agencies 104

Zoominfo

JULY 25, 2023

B2B lead generation, often shortened to lead gen, is the lifeblood of a healthy business. A typical definition of a lead is any potential customer who has expressed interest in a company’s goods or services. If they’re not already aware of your specific offering, they are at least aware of the category.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Smashmouth Marketing

APRIL 29, 2010

Most sales people today have found that using LinkedIn as a research tool to identify specific prospects has been a fantastic way to find the needle in a haystack of potential leads. However, LinkedIn doesn't always show you all the names of the individuals your search produces: So how do you find this specific person's name?

Lead Gen 100

Lead Gen Linkedin Tips Leads 100

KoMarketing Associates

AUGUST 23, 2016

There’s no doubt that LinkedIn is one of the most effective social media lead generators for B2B marketers, offering businesses the chance to tell their brand story in a unique and meaningful way. HootSuite does a great job of utilizing their LinkedIn page to share major company happenings. Ernst and Young.

Linkedin 120

Linkedin Enterprise Management Work Management Examples 120

markempa

JUNE 13, 2017

And they leverage their social network via LinkedIn and Twitter, and monitor news feeds about key accounts. But outside of high tech, lead generation is still mostly done by salespeople. Who should own lead generation? Jonathan Hyde stated, “Lead gen is part of both roles; it’s simply accomplished differently.

Lead Ranking 318

Lead Ranking Marketing Qualified Leads Lead Generation Sales Qualified Leads 318

KoMarketing Associates

JUNE 2, 2015

LinkedIn has been found to be the most effective social media lead generator for B2B marketers, with 60-80% of those surveyed (depending on the study) stating that they have gotten real leads from the platform. LinkedIn is allowing more and more individuals into its long-form content publishing platform on a rolling basis.

Linkedin 120

Linkedin B2B Marketing Features Industry CMS 120

Smashmouth Marketing

MAY 26, 2010

Since I was spouting all about LinkedIn at Chris Brogan's New Marketing Experience last month, he has recently been on a LinkedIn crusade to find all the tips and tricks burried inside. Although I love taking a little credit, his recent articles have been full of LinkedIn Goodness. Google using the site:linkedin.com parameter.

Lead Gen 100

Lead Gen Linkedin Google Tips 100

Lake One

JULY 1, 2020

LinkedIn is one of the popular social networks right now. Here’s what you need to know to launch a LinkedIn account based marketing strategy. Why Use LinkedIn for Account Based Marketing. Why Use LinkedIn for Account Based Marketing. Unique amongst all other social networks, LinkedIn is purely business-related.

Account Based Marketing 67

Account Based Marketing Linkedin Marketing & Strategy Marketing Strategy 67

Smashmouth Marketing

MAY 2, 2011

If they have a photo in their LinkedIn profile, look at it. Looking at the photo means you have to look at their LinkedIn profile first -- scan it. We feel that it absolutely does. The simple act of having a real person to look at while you are having the conversation makes the building of rapport much easier.

Lead Gen 100

Lead Gen Linkedin Cold Calling Leads 100

markempa

MARCH 16, 2015

Tweet You need to rethink the way you use LinkedIn. Without some of us even noticing, LinkedIn developed into a useful publishing platform and lead generation tool for marketers and sales people looking to build relationships with prospects. But if you’re looking for an easy lead source, you won’t find it here.

Linkedin 120

Linkedin Sales Qualified Leads Lead Scoring Lead Ranking 120

Go Beyond SEO

MAY 31, 2018

What can you accomplish by using LinkedIn to market your business? LinkedIn is the only social media networking site of its kind which targets business professionals. Additionally, 4 out of 5 of LinkedIn members are decision-makers in their company and according to a LinkedIn study, it is the number one platform for lead generation.

Paid Content 60

Paid Content Linkedin Paid Search Agency Advertising Agencies 60

SendX

JUNE 16, 2020

Have a strong lead-gen strategy to build your email list Right from day one, you should be gathering email addresses at every point you can—your site, your blog, your content. Everyone that visits your website, landing page, or company profile product is a lead, even if they don't become a user immediately.

Email Marketing 195

Email Marketing Webinar Metrics Examples Marketing & Strategy 195

Lake One

MARCH 6, 2019

With more than 500 Million users , nearly half of which use it daily – LinkedIn offers a unique reach for B2B marketers and salespeople. Because of its emphasis on career, LinkedIn attracts often hard to reach buyers. Reach Out to Profile Viewers. LinkedIn will show you who is stopping by your profile. Let me know.

Lead Generation 40

Lead Generation Linkedin Sales Qualified Leads Lead Scoring 40

Biznology

SEPTEMBER 7, 2016

In my last post , I started to show how even the most recognized social media and social selling authors, experts, and consultants are getting LinkedIn wrong. Here is the actual LinkedIn summary for Judy Schramm , CEO of ProResource Inc., You will be proud of the way you look on LinkedIn.

Social Media 80

Social Media Linkedin Ideal Customer Profiles Media 80

Oktopost

NOVEMBER 9, 2023

Owned media includes channels a brand controls, like its website and social profiles. Some of the most popular paid channels include: LinkedIn Ads Google Ads (Pay-Per-Click) Virtual Events and Webinars Social Media Ads Sponsored Email Newsletters Social media advertising stands out as one of the most popular and highly effective methods.

Paid Content 62

Paid Content Media Plans Planning Allocation 62

Smashmouth Marketing

DECEMBER 30, 2008

Some are using twitter and LinkedIn , and some have great staff members who are passing the value up the chain. Call it Lead Gen 2.0, but in my opinion it is just traditional lead generation, demand creation and marketing with some new twists. Call it Lead Gen 2.0, Plan targeted campaigns. in this article).

Lead Gen 100

Lead Gen Social Media Work Management Marketing Management 100

The Point

NOVEMBER 12, 2019

If you could layer third-party intent data into every lead gen program you run, would you do it? In other words, would you only ever want marketing leads from prospects pre-determined to be actively researching your category, solution, use case, etc.? My argument: no, you wouldn’t. . Photo by Timon Studler on Unsplash.

Intent Data 149

Intent Data Demand Generation Agencies Intent Paid Social Agency 149

Smarte

JANUARY 8, 2022

The best kind of marketers know why data quality is important for lead generation and how it can ensure that your lead gen strategy is setting you up for success. It also comes with a Chrome extension to help sales reps access contact and company information from within corporate websites and LinkedIn profiles.

Buying Cycle 98

Buying Cycle Ideal Customer Profiles Contacts Sales Qualified Leads 98

Madison Logic

MARCH 12, 2020

LinkedIn is home to 30 million companies and 90% of B2B marketers. It has the rich, accurate profile data that marketers need to successfully engage and accelerate their most important accounts.

Multi-Channel 71

Multi-Channel Account Based Marketing Ideal Customer Profiles ABM 71

Brandwatch Marketing

JANUARY 29, 2024

Your social media platforms can be a gold mine for leads. Brandwatch uses our presence on sites like LinkedIn and Twitter to generate leads, so we’re going to preach what we practice. If you get it right, social media lead generation is a viable and valuable strategy. LinkedIn is obviously a prime place for this.

Lead Generation 98

Lead Generation Paid Content Social Media Generation 98

Brandwatch Marketing

JANUARY 29, 2024

Your social media platforms can be a gold mine for leads. Brandwatch uses our presence on sites like LinkedIn and Twitter to generate leads, so we’re going to preach what we practice. If you get it right, social media lead generation is a viable and valuable strategy. LinkedIn is obviously a prime place for this.

Lead Generation 97

Lead Generation Paid Content Social Media Generation 97

Oktopost

MARCH 4, 2024

Define your Ideal Customer Profile (ICP) Conduct thorough market research to define your Ideal Customer Profile (ICP). Meet your customers where they are 80% of B2B marketers leverage LinkedIn to reach their target customers, and 65% have increased their LinkedIn usage in the past year.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

Televerde

AUGUST 23, 2021

In order to reach out to potential leads, tools like automated lead gen triggers and web traffic trackers are needed. There are several martech tools specifically focused on lead generation that companies can integrate with their websites, email marketing systems, and CRM systems. LinkedIn Sales Navigator.

Sales Management 86

Sales Management Lead Generation Generation Tools 86

Smashmouth Marketing

DECEMBER 30, 2008

Some are using twitter and LinkedIn , and some have great staff members who are passing the value up the chain. Call it Lead Gen 2.0, but in my opinion it is just traditional lead generation, demand creation and marketing with some new twists. Call it Lead Gen 2.0, Plan targeted campaigns. in this article).

Lead Gen 100

Lead Gen Social Media Work Management Marketing Management 100

Sprout Social

FEBRUARY 6, 2023

Features for lead generation: Facebook lead ads Twitter ads LinkedIn ads TikTok ads Here’s an example of a Sponsored Carousel Ad on LinkedIn by Refinitiv. They increased their click-through rate by 34% through this campaign which also generated quality leads. What kind of content are you more comfortable creating?

Social Media 100

Social Media Features Media Curation 100

markempa

APRIL 21, 2009

Like many of you, I’m using LinkedIn to connect with work friends and colleagues. But I’ve been intrigued by how LinkedIn has quietly developed into a useful lead generation tool for marketers and sales people to build relationships with potential customers. Step #4 - Answer questions posted on LinkedIn.

Lead Generation 120

Lead Generation Linkedin B2B Thought Leadership Lead Scoring 120

Metadata

DECEMBER 18, 2019

Marketers have to decide where they want to spend their budget, and that’s a big question when you have so many channels and sources to choose from: Google, Instagram, LinkedIn, Quora, Twitter, and Facebook just to name a few. Linkedin and Google usually float to the top, which are two of the primary channels for B2B marketing.

Account Based Marketing 96

Account Based Marketing Facebook B2B Marketing Advertising Agencies 96

Mailmunch

MAY 20, 2021

When you have answered these questions, the first step is to optimize your social media profiles. . Optimize Your Profile. The first step is to make sure your social media profiles are optimized to collect leads organically. Provide clear contact information on your profiles. Ideas for lead generation .

Social Media 53

Social Media Lead Generation Generation Lead Scoring 53