Lead Gen: A proposed replacement for BANT
markempa
SEPTEMBER 9, 2013
In the case of email, if we don’t know the sender, then we’re trying to see if the email is junk mail. Before asking them questions, do some research on LinkedIn to see if it sounds like they are responsible for what you sell. Related Resources: Lead Gen Summit 2013 in San Francisco (September 30 – October 3, 2013).
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