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Customer Lifecycle: How to Make Upsells and Renewals a No-Brainer [+Action Tips]

Zoominfo

With a solid lead gen strategy in place, your B2B customer will see your posts on their preferred social media channel — like LinkedIn, Twitter, or Instagram. Loyalty Stage: Build long-term trust You close the deal and get your customer set up. Where will they find your brand? What pain points are they talking about?

Tips 130
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Customer Lifecycle: How to Make Upsells and Renewals a No-Brainer [+Action Tips]

Zoominfo

With a solid lead gen strategy in place, your B2B customer will see your posts on their preferred social media channel — like LinkedIn, Twitter, or Instagram. Loyalty Stage: Build long-term trust. Where will they find your brand? ACTION TIP: What questions are your ideal customers asking? It’s all about the data.

Tips 130
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B2B Lead Generation Strategies: Ways To Drive Leads And Grow Your Business

Only B2B

Contact information is frequently developed in-house, purchased from a lead database, or generated by a third-party “lead gen” organisation. Step 2: Contacting Potential Leads. Reps contact leads via cold outreach, social media, or answering to queries after compiling a list of (ideally) high-quality leads.

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Data Collection is Critical for Lead Generation

PureB2B

Traditional lead generation models tend to not pay enough attention to relationship building, focusing on just getting the lead and the sale in one fell swoop. This lead gen framework follows a 5-step process of fulfilling, capturing, qualifying, nurturing, and closing — with each step given the same level of importance.

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Data Collection is Critical for Lead Generation

PureB2B

Traditional lead generation models tend to not pay enough attention to relationship building, focusing on just getting the lead and the sale in one fell swoop. This lead gen framework follows a 5-step process of fulfilling, capturing, qualifying, nurturing, and closing — with each step given the same level of importance.

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Want Real Content Marketing ROI? Focus on Content for Customer Retention

Content Standard

In sharing his origin story with LinkedIn , Andy Crestodina, co-founder and CMO of Orbit Media, says he first “needed to learn search, and later, content marketing,” signifying a fundamental difference between the two. Customer loyalty programs (think birthday discounts, referral perks, and gamified spending motivators) are great.

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INBOUND 19 - Takeaways, Trends and Disruptions to Watch in B2B

Strategic-IC

Facebook messenger integration with LinkedIn lead gen integration on the horizon?. Also in free, we expect to see expanded ads tool capabilities of up to $1,000 per month of ad spend across Facebook, Google, and LinkedIn ads - plus conversion-level reporting, and up to two account connections.?.