Oktopost

JULY 12, 2021

This is in no small part due to global shifts that have stressed the importance of uniquely incentivizing and innovating lead gen to convince potential customers to offer their contact information. We’ve collected our favorite methods of boosting your lead gen success through several mediums and platforms. .

Lead Generation 87

Lead Generation Marketing Qualified Leads Top of Funnel Lead Ranking 87

Hubspot

DECEMBER 29, 2011

A successfully optimized search campaign can help your business generate more leads and get found by potential customers. The key to successful SEO is concentrating on long-tail keywords, which are associated with more qualified traffic and users that are most likely further down their path of intent. Tweet this resolution!

Planning 28

Planning Landing Pages Burn Rate Marketing Automation Services 28

Online Marketing Institute

DECEMBER 23, 2010

PPC campaigns provide control through match types , negative keyword screens, selection of keywords based on very specific niches, use of long-tail search terms, and more. Tracking lead source – Another strong benefit of PPC is the traceability of lead source by keyword.

Paid Content 40

Paid Content PPC Sales Qualified Leads Allocation 40

Online Marketing Institute

JUNE 30, 2009

Website Grader Badge Connect with Us HubSpot on Facebook HubSpot on Twitter InboundMarketers LinkedIn Group ProMarketers Facebook Group Subscribe to Blog RSS Want to share your Inbound Marketing advice with the community? That could mean theyve been doing the same old thing for too long and are in a rut. They quickly get it.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Directive Agency

MAY 26, 2017

To make sure that you don’t have to wait as long, here are five demand gen best practices we’ve grown to embrace. On top of that, here are four demand gen lessons we learned from niching towards B2B. B2B Demand Gen Best Practices. Here are a few best practices to keep your demand gen focused.

Demand Generation Agencies 61

Demand Generation Agencies Demand Lead Ranking Practices 61

Industrial Marketing Today

JUNE 4, 2011

Various studies and my own experiences with industrial clients show that filling the top of the lead-gen funnel is still the number one goal. A study of over 1,400 small and mid-sized businesses found that marketers with blogs generated 67% more leads. Source: HubSpot). Don’t confuse marketing automation with inbound marketing.

Inbound Marketing 60

Inbound Marketing Lead Generation Top of Funnel Lead Scoring 60

Webbiquity

JANUARY 17, 2011

Social Media 3Q Update: Who Uses Facebook, Twitter, LinkedIn, & MySpace? Facebook, Twitter and LinkedIn continued to add users in the second half of 2010, albeit at a slower pace than in previous quarters. population, and the average visit length is 23 minutes (versus 13 minutes for Twitter and 10 minutes on LinkedIn).

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Hubspot

JANUARY 13, 2014

While not every piece of content you create requires a lead-gen call-to-action, your content should include some sort of CTA -- whether to share your content on social, subscribe to your blog, or check out another page on your site. Ebooks are a common type of content that many marketers use -- often to help generate leads.

Top of Funnel 28

Top of Funnel Content Marketing Planning Content 28

Single Grain

JANUARY 15, 2020

When it comes to lead generation, both paid and organic distribution channels have their own benefits: Organic channels like SEO are great for lead generation in the long-term. Paid channels can help you generate leads from the first day. Dive Deeper: Why You Should Use Long-Tail Keywords in Your SEO Campaign.

Lead Generation 132

Lead Generation Social Media Top of Funnel Lead Ranking 132

Anteriad

APRIL 25, 2023

Long-tail keyword A multiple-keyword phrase – usually made up of three or four words but can be much longer—that is specific to what people may search for to find your product. Long tail keywords are easier to rank for but have less search volume. Prospect A person or account who shows interest in what you are selling.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Webbiquity

NOVEMBER 12, 2013

7% of the American population has never heard of Facebook, and 41% say they haven’t heard of LinkedIn. 60% of LinkedIn users have clicked on an ad on the site, and 43% of U.S. marketers have obtained at least one new customer through LinkedIn. LinkedIn is a close second at 82%. Which lead gen tactics work best?

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Anteriad

APRIL 25, 2023

Long-tail keyword A multiple-keyword phrase – usually made up of three or four words but can be much longer—that is specific to what people may search for to find your product. Long tail keywords are easier to rank for but have less search volume. Prospect A person or account who shows interest in what you are selling.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Webbiquity

NOVEMBER 12, 2013

7% of the American population has never heard of Facebook, and 41% say they haven’t heard of LinkedIn. 60% of LinkedIn users have clicked on an ad on the site, and 43% of U.S. marketers have obtained at least one new customer through LinkedIn. LinkedIn is a close second at 82%. Which lead gen tactics work best?

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Albacross

MAY 22, 2019

Nope, not by a long shot. There are numerous content upgrades that you can try out, such as case studies, lead gen calculators, infographics, cheat sheets, swipe files, guides, checklists, reports and many others. Well, do you think your leads will sift through each and every one of these messages? How long is too long?

Lead Generation 91

Lead Generation Paid Content Lead Ranking Lead Scoring 91

Directive Agency

MAY 9, 2017

Linkedin Sales Navigator. Social: LinkedIn, FB. Social: Twitter, LinkedIn, FB. Social: LinkedIn, FB, Twitter. Advise client to post to all personal LinkedIn, Twitter, & Facebook Accounts at organization or marketing team. Type 3: Lead Gen Content. LinkedIn Groups. Evangelize Brand.

Paid Search Agency 85

Paid Search Agency Work Management Enterprise Management B2B Marketing 85

Vidyard

MAY 13, 2020

YouTube excels at earning eyeballs thanks to what’s known as the long-tail effect. If you want to reuse videos, cut a long video into a trailer and post the trailer on YouTube to drive viewers back to the full thing. LinkedIn live-streamed a conversation with marketers, set it to DVR, and then added a pre-recorded intro.

Youtube 158

Youtube Cost Per Thousand Marketing Automation Services Business 158

Vidyard

MAY 13, 2020

YouTube excels at earning eyeballs thanks to what’s known as the long-tail effect. If you want to reuse videos, cut a long video into a trailer and post the trailer on YouTube to drive viewers back to the full thing. For instance, ABC ran a 43-minute long video ad —an entire episode of its new show.

Youtube 65

Youtube Cost Per Thousand Marketing Automation Services Business 65