Webbiquity

OCTOBER 17, 2023

And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. LinkedIn is, of course, the top social media platform for B2B marketers. Among the key findings: Brand awareness campaigns are the cheapest, while lead gen and sales campaigns are the most expensive.

Social Media 309

Social Media Stats Marketing Report Paid Search Agency 309

Webbiquity

JUNE 7, 2018

Beyond those commonly used methods of generating leads, here are a few new tactics that can enhance your lead gen efforts this year. Leverage LinkedIn. LinkedIn is the primary social network for professionals, about 546 million , round the world. Use LinkedIn Ads. Images via LinkedIn Marketing Solutions.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

Webbiquity

SEPTEMBER 19, 2023

LinkedIn Ads are one of the most effective channels for reaching highly targeted groups of B2B buyers. Here’s a set of basic tasks, best practices, and advanced tips that can help you optimize your results and ROI from advertising on LinkedIn. You can find a complete guide to creating conversions for LinkedIn Ads here.

Linkedin 282

Linkedin Advertisements Advertising Practices 282

Webbiquity

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). 79% of marketers measure website traffic from social media, and 68% track engagement metrics on social networks, but just 26% measure the relationship of social media activity to leads and sales.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Webbiquity

FEBRUARY 16, 2016

The top three responsibilities (in order of importance) of B2B marketers are brand and positioning, lead generation, and brand communications followed. LinkedIn Pulse ). LinkedIn Pulse ). LinkedIn Pulse ). LinkedIn Pulse ). LinkedIn Pulse ). 74% use LinkedIn, and 42% use Twitter. eMarketer ).

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

Webbiquity

MARCH 19, 2024

According to the Social Media Marketing Report , Instagram is now the third most-used social media platform for B2B marketing behind LinkedIn and Facebook, and 52% of B2B marketers plan to increase Instagram organic activities. 40% lower cost per lead. What were the ad results? 5X higher conversion rate.

Paid Search Agency 187

Paid Search Agency VALS Ads Practices 187

Webbiquity

JANUARY 19, 2016

That may be because social media isn’t just about lead gen. LinkedIn came in second place with 21%, followed by Twitter, YouTube and Google Plus. ( Social is viewed as the second-most effective digital tactic for customer retention, behind only email. V3B Blog ).

Social Media 100

Social Media Stats Social Marketing CMS Development 100