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Crimson Marketing

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5 Ways to Boost Your B2B Marketing into Overdrive

Crimson Marketing

AUGUST 4, 2015

Lead Gen – Set goals to improve lead generation, in addition to lead management and nurturing. For instance, LinkedIn ads let you target buyers based on job function, seniority, industry, and geography, so you don’t waste money or effort spreading blanket messages to audiences outside your target market.

B2B Marketing 100
B2B Marketing B2B Thought Leadership Top of Funnel Funnel Advertising 100
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How Marketing Technology Helps Scale Global Marketing Organizations (with David Rowe, Rimini Street CMO)

Crimson Marketing

AUGUST 17, 2015

My generation : Rimini Street’s lead gen department—what David calls “Sales Development”— has a unique methodology to create target groups and maintain accountability, as well as its own custom suite of martech tools. He also shares what never to do when approaching buyers on LinkedIn.

Enterprise Management 100
Enterprise Management CMO Peer-to-peer Organization 100
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