Biznology

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Fresh Prospecting Ideas for B2B Marketers

Biznology

Ramp up your LinkedIn outreach. Then it takes over the LinkedIn accounts of the client’s sales reps. Jason Kieffer offers a similar service using a message template stream on LinkedIn on behalf of the sales reps in small and medium businesses. Here are some to consider. Surround your prospects with their own colleagues.

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How even social media & social selling experts are getting LinkedIn wrong – Part 2

Biznology

In my last post , I started to show how even the most recognized social media and social selling authors, experts, and consultants are getting LinkedIn wrong. Here is the actual LinkedIn summary for Judy Schramm , CEO of ProResource Inc., You will be proud of the way you look on LinkedIn.

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Marketing to Millennial business buyers

Biznology

For advertising, use social media like Facebook and LinkedIn. Streamline your lead gen. This generation expects you to be tweeting, blogging, posting on Facebook, and participating in LinkedIn groups. Broaden your communications media channels. Make it effortless. Use auto-populate techniques for forms, where possible.

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More LinkedIn leads can destroy your revenue performance: an interview with Ian Addison from GetLinkedInHelp.com

Biznology

Because we find that sales and marketing leaders focus on lead generation instead of demand generation and full funnel marketing, I have interviewed our resident challenger social selling expert, Ian Addison , on how more LinkedIn leads can be bad for your organization. Let’s simplify and say the close rate is 10%.