Trade Press Services

DECEMBER 4, 2023

LinkedIn is a vital platform for brands, business professionals and entrepreneurs to connect, network and showcase their expertise. With more than 930 members and a targeted audience of business professionals, it’s no surprise that 96 percent of B2B marketers use LinkedIn for organic social marketing.

Linkedin 52

Linkedin Ideal Customer Profiles Features Profiling 52

Webbiquity

JUNE 7, 2018

Beyond those commonly used methods of generating leads, here are a few new tactics that can enhance your lead gen efforts this year. Leverage LinkedIn. LinkedIn is the primary social network for professionals, about 546 million , round the world. Use LinkedIn Ads. Images via LinkedIn Marketing Solutions.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

Metadata

JANUARY 7, 2021

This award recognizes the partner who has made a significant impact to customers and the partner community through a new and innovative service or solution with LinkedIn Marketing Solutions. Metadata also saw efficiencies with cost-per-leads around $70, and 80% of prospects who filled out the Lead Gen Form on LinkedIn taking a demo.

Advertising Agencies 98

Advertising Agencies Marketing Analytics Tools Cost per Lead Work Management 98

Sprout Social

SEPTEMBER 24, 2020

At 706+ million users in 200+ countries, LinkedIn is one of the most used social media platforms for making connections. Recruiters, both fresh and seasoned, can always use a refresh on their LinkedIn recruiting strategy. Update your LinkedIn company profile. Up your LinkedIn marketing game. Update your personal profile.

Paid Content 144

Paid Content Linkedin Tips Work Management 144

Go Beyond SEO

MAY 31, 2018

What can you accomplish by using LinkedIn to market your business? LinkedIn is the only social media networking site of its kind which targets business professionals. Additionally, 4 out of 5 of LinkedIn members are decision-makers in their company and according to a LinkedIn study, it is the number one platform for lead generation.

Paid Content 104

Paid Content Linkedin Paid Search Agency Advertising Agencies 104

SmartBug Media

OCTOBER 9, 2019

Start with the buyer persona(s) you are targeting in your lead gen marketing, and ask yourself what that individual wants and needs from you. Rather than qualifying a lead based on the number of link clicks, qualify a lead based on what content they are engaging with through those links.

Lead Gen 65

Lead Gen Sales Qualified Leads Lead Scoring Lead Ranking 65

KoMarketing Associates

AUGUST 23, 2016

There’s no doubt that LinkedIn is one of the most effective social media lead generators for B2B marketers, offering businesses the chance to tell their brand story in a unique and meaningful way. HootSuite does a great job of utilizing their LinkedIn page to share major company happenings. Ernst and Young.

Linkedin 120

Linkedin Enterprise Management Work Management Examples 120

markempa

MARCH 16, 2015

Tweet You need to rethink the way you use LinkedIn. Without some of us even noticing, LinkedIn developed into a useful publishing platform and lead generation tool for marketers and sales people looking to build relationships with prospects. But if you’re looking for an easy lead source, you won’t find it here.

Linkedin 120

Linkedin Sales Qualified Leads Lead Scoring Lead Ranking 120

Go Beyond SEO

MAY 31, 2018

What can you accomplish by using LinkedIn to market your business? LinkedIn is the only social media networking site of its kind which targets business professionals. Additionally, 4 out of 5 of LinkedIn members are decision-makers in their company and according to a LinkedIn study, it is the number one platform for lead generation.

Paid Content 60

Paid Content Linkedin Paid Search Agency Advertising Agencies 60

KoMarketing Associates

JUNE 2, 2015

LinkedIn has been found to be the most effective social media lead generator for B2B marketers, with 60-80% of those surveyed (depending on the study) stating that they have gotten real leads from the platform. LinkedIn is allowing more and more individuals into its long-form content publishing platform on a rolling basis.

Linkedin 120

Linkedin B2B Marketing Features Industry CMS 120

Webbiquity

SEPTEMBER 19, 2023

LinkedIn Ads are one of the most effective channels for reaching highly targeted groups of B2B buyers. Here’s a set of basic tasks, best practices, and advanced tips that can help you optimize your results and ROI from advertising on LinkedIn. You can find a complete guide to creating conversions for LinkedIn Ads here.

Linkedin 282

Linkedin Advertisements Advertising Practices 282

Lake One

MARCH 6, 2019

With more than 500 Million users , nearly half of which use it daily – LinkedIn offers a unique reach for B2B marketers and salespeople. Because of its emphasis on career, LinkedIn attracts often hard to reach buyers. One of my personal favorite LinkedIn lead generation tactics is reaching out to profile viewers.

Lead Generation 40

Lead Generation Linkedin Sales Qualified Leads Lead Scoring 40

Martech

MARCH 28, 2024

Where available, we’ve linked vendor mentions in this article to video examples of the AI capabilities built into their tools. If you notice that all of your LinkedIn posts created by generative AI tools follow the same structure, tweak your prompt and provide clear instructions to dictate a new format.

Marketing AI 128

Marketing AI Work Management Marketing Management Examples 128

Biznology

SEPTEMBER 7, 2016

In my last post , I started to show how even the most recognized social media and social selling authors, experts, and consultants are getting LinkedIn wrong. Here is the actual LinkedIn summary for Judy Schramm , CEO of ProResource Inc., You will be proud of the way you look on LinkedIn.

Social Media 80

Social Media Linkedin Ideal Customer Profiles Media 80

Brandwatch Marketing

JANUARY 29, 2024

Your social media platforms can be a gold mine for leads. Brandwatch uses our presence on sites like LinkedIn and Twitter to generate leads, so we’re going to preach what we practice. If you get it right, social media lead generation is a viable and valuable strategy. LinkedIn is obviously a prime place for this.

Lead Generation 98

Lead Generation Paid Content Social Media Generation 98

Sprout Social

FEBRUARY 6, 2023

For example, the link in bio feature can direct your audience to more content on your website. Here’s an example of an interactive bio from Semrush’s Twitter account : Lead generation Social has features dedicated to generating leads, like mobile-optimized ads that capture customers details while offering a lead magnet.

Social Media 99

Social Media Features Media Curation 99

Brandwatch Marketing

JANUARY 29, 2024

Your social media platforms can be a gold mine for leads. Brandwatch uses our presence on sites like LinkedIn and Twitter to generate leads, so we’re going to preach what we practice. If you get it right, social media lead generation is a viable and valuable strategy. LinkedIn is obviously a prime place for this.

Lead Generation 97

Lead Generation Paid Content Social Media Generation 97

markempa

DECEMBER 30, 2013

Social media has made more of an impact on B2B than B2C” Richard Margetic @ByJove at @Dell [link] @B2BLeadBlog #Social #B2B. Honorable Mention : Lead Generation: 5 tips to generate leads faster on LinkedIn. Not only is video a great way to share your story, it’s also a great way to build links back to your site.

Lead Ranking 120

Lead Ranking B2B Marketing Lead Scoring Lead Gen 120

markempa

APRIL 21, 2009

Like many of you, I’m using LinkedIn to connect with work friends and colleagues. But I’ve been intrigued by how LinkedIn has quietly developed into a useful lead generation tool for marketers and sales people to build relationships with potential customers. Step #4 - Answer questions posted on LinkedIn.

Lead Generation 120

Lead Generation Linkedin B2B Thought Leadership Lead Scoring 120

Metadata

FEBRUARY 24, 2021

Metadata drove these outcomes for their customers in 2020, executing nearly $15M of ad spend across Facebook and LinkedIn with 30,990 experiments run. Metadata introduced a LinkedIn audiences integration enabling dynamic contact and account targeting. Drive outcomes today at [link]. return on ad spend. for 2020 by Inc.

Demand Generation 102

Demand Generation Marketing Analytics Tools Demand Paid Search Agency 102

Hubspot

DECEMBER 21, 2011

One of the most underutilized features of LinkedIn Company Pages is the ability to target your company's product page based on demographics such as job function, industry, and geographic location. When used correctly, it's also an amazing way to convert your social media prospects into more qualified sales leads. Congratulations!

Lead Gen 28

Lead Gen Linkedin Paid Search Agency Sales Qualified Leads 28

Oktopost

MARCH 4, 2024

Meet your customers where they are 80% of B2B marketers leverage LinkedIn to reach their target customers, and 65% have increased their LinkedIn usage in the past year. Post consistently on LinkedIn and other popular social platforms, and ensure your copy and visuals are engaging.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

Confessions of a B2B Marketer

JUNE 27, 2022

Here is the original LinkedIn Post discussed: [link] And check out Sam and his awesome LinkedIn Posts here: [link] Confessions of a B2B Marketer is handcrafted by our friends over at: fame.so hit 200k MRR? I was being a little controversial stating that actually businesses COULD win by just capturing demand.

Demand 40

Demand Lead Gen Linkedin Outreach 40

Smarte

JANUARY 8, 2022

The best kind of marketers know why data quality is important for lead generation and how it can ensure that your lead gen strategy is setting you up for success. It also comes with a Chrome extension to help sales reps access contact and company information from within corporate websites and LinkedIn profiles.

Buying Cycle 98

Buying Cycle Ideal Customer Profiles Contacts Sales Qualified Leads 98

FunnelEnvy

SEPTEMBER 4, 2023

For most B2B companies, LinkedIn is the obvious choice. X has an informal chat format with more flexibility than Linkedin for interacting with people. Tip 4: Consider TikTok Finally, don’t discount TikTok as a source of leads. Tip 5: Link to Your Website Early and Often. The flip side is also true.

Demand 57

Demand Top of Funnel Marketing & Strategy Demand Generation Agencies 57

Only B2B

DECEMBER 29, 2022

At the same time, content marketing costs 62% less and produces three times as many leads than outbound marketing. LinkedIn and cold calling are still effective B2B marketing strategies. Start with LinkedIn if you’re not sure which platform to use. Social selling is a long-term endeavour.

B2B Marketing 126

B2B Marketing Trends Planning Paid Search Agency 126

Zoominfo

JANUARY 11, 2021

With a solid lead gen strategy in place, your B2B customer will see your posts on their preferred social media channel — like LinkedIn, Twitter, or Instagram. ZoomInfo’s founder and CEO, Henry Schuck says , “If a customer reports a bug on ZoomInfo’s sales intelligence platform , that report is linked to an engineering ticket.

Tips 130

Tips Work Management Gartner Top of Funnel 130

Zoominfo

JANUARY 11, 2021

With a solid lead gen strategy in place, your B2B customer will see your posts on their preferred social media channel — like LinkedIn, Twitter, or Instagram. ZoomInfo’s founder and CEO, Henry Schuck says , “If a customer reports a bug on ZoomInfo’s sales intelligence platform, that report is linked to an engineering ticket.

Tips 130

Tips Work Management Gartner Top of Funnel 130

B2B Digital Marketer

JUNE 10, 2021

Over the course of his career, Eric ran promotions at a global PR agency, founded a content management platform with clients such as Dunkin’ Donuts, LinkedIn, NVIDIA, and Verizon, and oversaw the center for digital innovation at a $1B company where he led pivots from homegrown to enterprise software and developed an online marketplace.

Enterprise Management 52

Enterprise Management Paid Search Agency Marketing Management Advertising Agencies 52

Mailmunch

MAY 20, 2021

Add links to your website . Adding a link to your website helps tremendously. Ideas for lead generation . LinkedIn Lead Gen Forms. LinkedIn has an ad format just for lead generation, called Lead Gen Forms. With LinkedIn Lead Gen Forms, the average conversion rate is 13%.

Social Media 53

Social Media Lead Generation Generation Lead Scoring 53

New North

MAY 8, 2023

If you’re an MSP in the early stages of defining a lead gen strategy? Start with our Lead Generation Quick Start Guide for MSPs. Here are a few examples of ways to utilize content creation to generate and nurture B2B leads: Optimize your landing pages with SEO keywords, internal website links (see what we did there?),

Lead Generation 52

Lead Generation Ideal Customer Profiles Sales Qualified Leads Lead Ranking 52

Hubspot

OCTOBER 23, 2014

This increases brand awareness of the piece of content, and its description gives you a place to put a link back to your piece of content. 2) Pin a post to the top of your page that has the same branding as the cover image, and include a link to the landing page. 8) Tweet frequently including an image and link. Your Website.

Lead Gen 28

Lead Gen Promotion Lead Scoring Lead Ranking 28

Everything Technology Marketing

DECEMBER 15, 2012

Our 40,000+ member B2B technology marketing community on LinkedIn is conducting a lead generation survey to better understand how B2B marketers are adjusting to new challenges around lead gen, and to identify new trends and best practices for 2013. Thank you for participating in the survey!

Lead Generation 100

Lead Generation Customer Surveys Allocation Eloqua 100

Optinmonster

DECEMBER 22, 2022

Every customer or lead has an email address associated with them, so you can tell exactly which emails they’ve opened or links they’ve clicked on. You can use this for lead generation and building brand awareness without spending tons of money on ads. Email marketing is also easy to measure. Valuable Content.

Lead Generation 89

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 89

The Marketing Blender

MARCH 15, 2021

Why Lead Gen Has Been So Difficult Since COVID and What You Can Do Get More Leads. This is probably because, for every $1 spent on email marketing, $44 is made in return, according to a study by Campaign Monitor, which equals a 4400% ROI.” [link]. “77% They need to use creativity and resourcefulness.

Paid Content 126

Paid Content Lead Scoring Lead Ranking Marketing Strategy 126

Lake One

MAY 14, 2020

A social share means that someone has read your content and gone out of their way to share it with their own network, be that on Twitter, LinkedIn, or a niche forum. Related Reading: Lake One’s Guide to LinkedIn Marketing. Related Reading: Best B2B Lead Gen Tools. Social Shares.

Lead Ranking 97

Lead Ranking Marketing Qualified Leads Sales Qualified Leads MQL 97

Metadata

AUGUST 24, 2021

We’re tired of the fluffy content in our LinkedIn feeds, with no real substance or actionable takeaways. Yet, 1,000 organic views on a LinkedIn post is subpar. Here’s how to stop wasting time on the wrong webinar activities (ahem, lead gen) and start making money with webinar repurposing: 1. Tyler Durden gets rebranding.

Webinar Metrics 98

Webinar Metrics Paid Social Agency Paid Search Agency Classified Ads 98