The Point

NOVEMBER 12, 2019

If you could layer third-party intent data into every lead gen program you run, would you do it? In other words, would you only ever want marketing leads from prospects pre-determined to be actively researching your category, solution, use case, etc.? My argument: no, you wouldn’t. .

Intent Data 149

Intent Data Demand Generation Agencies Intent Paid Social Agency 149

The Point

APRIL 26, 2018

Lead Generation: targeting these same companies through lead gen channels like content syndication, LinkedIn sponsored updates, and Facebook ads. Lead Scoring: a marketer may know that a lead is the right title, at a target account, and even which Web pages that individual has visited.

Intent Data 209

Intent Data Intent Bombora Account Based Marketing 209

The Point

NOVEMBER 27, 2018

According to IBM, when a lead is generated through social selling or advocacy, that lead is 7X more likely to close compared to other lead gen tactics. (HS) HS) How do you recommend that B2B companies process, respond to and nurture social leads? (DK)

Top of Funnel 203

Top of Funnel Demand Generation Agencies Demand Generation Lead Scoring 203

The Point

DECEMBER 14, 2010

In just 7 minutes, you’ll learn: * the #1 hurdle companies face in executing more sophisticated lead gen programs. * the type of content that’s working best to generate quality leads. * the first question to ask when deciding which content to use for lead gen. *

Lead Generation 100

Lead Generation Generation Leads Lead 100

The Point

AUGUST 24, 2009

With inbound marketing all the rage, where does that leave old-school lead generation techniques such as cold calling and appointment setting? In today’s digital era, when everything lead gen seems to revolve around simply being in the right place at the right time, can it also make sense to simply call potential clients as [.].

Demand Generation 100

Demand Generation Demand Cold Calling Telemarketing 100

The Point

AUGUST 8, 2011

That conclusion – essentially that lead generation is losing the budget battle to social media and other channels – was thereafter repeated elsewhere in the trade press (“ Lead Generation ‘Slipping’ In Favor of Social Media, LMO Study Finds.&# I have two major issues with the analysis: 1.

Lead Generation 100

Lead Generation Social Media Allocation Marketing Qualified Leads 100

The Point

DECEMBER 14, 2012

Though every situation is different, I’ll take a stand here and say that a healthy balance for most companies is a demand generation spend that comprises 60% lead nurturing and 40% lead generation. I also recognize that most B2B marketers reading this will likely say their ratio is more like Company B: 80% lead gen, 20% nurturing.

Lead Nurturing 100

Lead Nurturing Demand Generation Budget Programs Demand 100

The Point

NOVEMBER 23, 2021

It shows the most common calls to action (CTAs) used in LinkedIn ads designed for lead generation. . More than 46% – almost half – of lead gen ads on LinkedIn use “Learn More” as the CTA. The statistic that most caught my eye, however, is the one illustrated at left.

Linkedin 130

Linkedin Cost per Lead Paid Search Agency Ads 130

The Point

SEPTEMBER 20, 2016

TA) There are so many different varieties of lead generation providers on the market. What separates the true lead gen agencies from the glorified list wholesalers? (HS) Plus, as you point out, it’s also a very effective, measurable way to leverage the investment you’re making in content development. (TA)

Paid Search Agency 0

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 0

The Point

FEBRUARY 18, 2014

B2B Marketing Campaign Strategy Content Syndication CRM Database Marketing lead generation b2b demand generation b2b lead generation high-tech lead gen high-tech marketing inbound marketing outbound marketing technology marketing' And does your demand generation strategy align with the type of product you’re selling?

Paid Search Agency 100

Paid Search Agency Demand Generation Inbound Marketing Lead Gen 100