Marketing Interactions

APRIL 21, 2017

Make content easier to access (shorter lead gen forms). Make content easier to access (shorter lead gen forms). Make content easier to access (shorter lead gen forms). Curb the sales messaging. Add more insight from industry thought leaders/analysts. Provide more benchmarking data. Curb the sales messaging.

Peer-to-peer 100

Peer-to-peer Lead Gen B2B Vendors 100

Marketing Interactions

SEPTEMBER 21, 2021

Like Pillar content or content designed to drive “lead” gen. Edelman and LinkedIn recently released the 2021 B2B Thought Leadership Impact Study. Their findings gave me pause. We often think of thought leadership as somewhat of a specialty format of content.

B2B Thought Leadership 69

B2B Thought Leadership Thought Leadership B2B Content 69

Marketing Interactions

FEBRUARY 15, 2019

B2B marketers have also said that lead gen is not the problem. Engaging those leads is what’s challenging. They can also be used to inform your customer retention, cross and upsell programs, but you’ll be asking a different set of questions based on achieving different objectives.

Conversion 93

Conversion Planning Buyer Personas Dwell 93