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How to Create a Lead Capture Page in WordPress (The Easy Way)

Optinmonster

Do you want to skyrocket your email list and transform visitors into leads and paying customers? A lead capture page lets you add optin forms to collect email addresses from visitors. But when done right, a lead capture page can do much more than that. What Is a Lead Capture Page?

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Conversational marketing: What it means for your social media strategy

Sprout Social

Relying on one-way communication channels like lead capture forms won’t cut it. And lackluster customer service experiences lead 50% of consumers to switch to a competitor. And lackluster customer service experiences lead 50% of consumers to switch to a competitor. Neither will outdated 1-800 numbers with long wait times.

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Social Media Marketing Tools For B2B Marketers

Tomorrow People

For some time now, B2B marketers have doggedly measured the number of their Twitter followers or Facebook ‘likes’. But as more B2B companies adopt social media marketing programs, the importance of measuring ROI is taking over, says Liad Guez from Oktopost. Some rely on their gut feelings, claiming that social media ‘just works’.

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Social Media Marketing Tools For B2B Marketers

Tomorrow People

For some time now, B2B marketers have doggedly measured the number of their Twitter followers or Facebook ‘likes’. But as more B2B companies adopt social media marketing programs, the importance of measuring ROI is taking over, says Liad Guez from Oktopost. Some rely on their gut feelings, claiming that social media ‘just works’.

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How to Integrate Social Media into Your Website with a Homeland Embassy Strategy

Convince & Convert

I’d like to walk you through a social media strategy concept known as the homeland-embassy approach. Is it okay for a company or brand to engage on Facebook, Twitter, and Linkedin but be antisocial on their own website? Your Facebook Page, on the other hand, or your Twitter feed, are more like embassies.

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How to Build a B2B Email List that Converts: Proven Strategies and Future Trends

Only B2B

Optimize your website for lead capture: Place prominent and strategically positioned opt-in forms on your website to capture leads. Leverage social media platforms: Utilize platforms like LinkedIn , Twitter, and Facebook to connect with potential prospects.

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Marketing & Sales: Integrating Social Media and Lead Generation

Marketing Insider Group

Much has been discussed about the importance of aligning sales and marketing with regard to marketing automation and lead management processes. Social media marketing is also a channel where marketing and sales departments need to be closely aligned, but the assignment of roles and tasks can be unclear to many firms. Click here.