B2B Demand Generation Best Practices: 10 Proven Ways to Improve Your Results
KoMarketing Associates
APRIL 7, 2021
Boosting their demand generation efforts, in other words, gave B2B marketers a way to counteract the weak performance that so many other marketing tactics suffered from in 2020. Demand generation includes lead capture, lead nurturing and pipeline acceleration.”. In other words, use personas. Focus on ROI.
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