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Five tips to generate technology leads

ClickZ

30-second summary: Technology is making it easier for brands to generate leads with sophisticated tools. 80% of marketers saw their leads increasing due to marketing automation. Lead capture forms, remarketing, and SEO-focused content are effective strategies for driving technology leads.

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SEO Best Practices for Landing Page Optimization

Valasys

Landing pages are also known as “ lead capture pages ”, “ static pages ” or “ destination pages ” & these are the standalone pages engineered to capture leads or promote specific products or services via specifically designed ads. Below is the SEO landing page template for keyword placement: a.

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Content Syndication: Repurpose Content on Relevant Sites

ClearVoice

Google may not directly penalize websites for duplicate content, but posting two pages with the exact same content on both won’t necessarily boost your SERPs or SEO results either. Ensure your lead capture and follow-up protocols are strong. At its core, all marketing strategy roads lead back to … well, to leads.

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The Sophisticated Marketer's Guide to Generating More Leads With SlideShare

Hubspot

Titles are arguably the most important part your SlideShare -- it’s the only part of the presentation most people will see before they decide to view it, particularly in social media and the SERPs, so you better make sure it’s a good one. If your title is too long, your SERP CTR could plummet.

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

For example, for a lead generation campaign, we might measure #leads captured, #sales accepted leads captured (this will have to be measured over time), CTR on the campaign, CPL and cost per sales accepted lead, amongst other factors. PPC: Cost-Per-Lead, Lead Conversion Rates. Adam Rowles.