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3 Trends That Could Make Virtual Events Less Awful in 2021

Contently

LinkedIn Events. Last month, I called on LinkedIn to create more tools for B2B content creators, and hundreds of you responded in the comments with a resounding HELL YEAH. On October 20, we notched our first win when LinkedIn released an upgrade to LinkedIn events. But I’m going to say … YES. ?.

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Top 10 Sales Intelligence Tools to Use for Your 2021 Campaigns

Zoominfo

B2B professionals can find leads with the highest, most relevant intent to purchase their product or service. LinkedIn Sales Navigator. LinkedIn’s Sales Navigator is a sales intelligence platform that helps B2B professionals filter leads and pinpoint the most relevant ones for outreach.

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LinkedIn and Paid Search; Discover How They Both Drive Conversions

NuSpark Consulting

LinkedIn is much like paid search in many ways, as both marketing tactics involve search, clicking, connecting, and converting. We explain to clients that it is of this mindset to keep in mind as we train on our approach to social selling for lead generation. With LinkedIn, retargeting is “Remember me? Let’s explain.

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The 22 Best Virtual Event Platforms

Webbiquity

Today’s virtual event platforms are adding features like virtual expo halls and exhibitor booths, 3D environments and avatars, social media integration, gamification, one-to-one video networking, content libraries, and detailed attendee activity analytics. Total reviews: 156. Average user rating: 9.35. Pricing: contact vendor.

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Top Mistakes in B2B Lead Generation CRO and How to Fix Them

FunnelEnvy

Optimizing your lead capture forms and content to appeal to your ideal customer profile is essential to attracting quality leads. LinkedIn is the go-to platform for B2B marketers, offering opportunities for targeted networking, content sharing, and ad campaigns.

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Did martech break B2B marketing?

Martech

We were doing it all back then, with very little playbook guidance: Lead magnets. Lead capture forms. Lead scoring. Lead ranking. Lead routing. Lead nurturing. Google, LinkedIn and Facebook are driving CPC up. Prospects are now wise to the lead magnet — future email bait and switch. (I

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How to Build a B2B Email List that Converts: Proven Strategies and Future Trends

Only B2B

Optimize your website for lead capture: Place prominent and strategically positioned opt-in forms on your website to capture leads. Leverage social media platforms: Utilize platforms like LinkedIn , Twitter, and Facebook to connect with potential prospects.