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Getting More Out of Each Click with "Post-Click Marketing"

WebMarketCentral

If a marketing group uses the information collected to segment their market and provide relevant, targeted follow up messages, then the services ultimately benefit both buyers and sellers. But if used by sales to make an immediate call ("Hi Bob, I noticed that someone from your office just visited our website. Was that you?

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

I worry that this tool only ends up helping sales pick out cold calls to make, and is not used by marketers enough to segment, collect, and improve their prospecting databases. The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate. I’m sure I forgot a few.