WebMarketCentral

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Getting More Out of Each Click, Part 2: Docmetrics

WebMarketCentral

Why It's Cool The folks at Vitrium claim that Docmetrics dramatically increases—by up to 10X—lead capture rates for normally gated content (such as white papers), while for the first time enabling the collection of contact information from content that isn't normally gated (e.g. product sheets and case studies).

Spyware 20
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Getting More Out of Each Click with "Post-Click Marketing"

WebMarketCentral

the LEADSExplorer staff is sophisticated about website lead capture technologies and practices, and easy to work with for both U.S. Based in the U.K., and European countries. LeadLander is one of the most mature providers of what they term "real-time customer intelligence."

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WMC Interviews: Dale Underwood

WebMarketCentral

This week I caught up with Dale Underwood, CEO of EchoQuote , an automated lead capture web service provider. EchoQuote enables B2B companies to automatically create customized price quotes based on the requester's email address and distribute lead information to an internal sales team or channel.