Getting More Out of Each Click, Part 2: Docmetrics
WebMarketCentral
DECEMBER 18, 2008
Why It's Cool The folks at Vitrium claim that Docmetrics dramatically increases—by up to 10X—lead capture rates for normally gated content (such as white papers), while for the first time enabling the collection of contact information from content that isn't normally gated (e.g. product sheets and case studies).
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