Lead Capture Related Topics 
Digital B2B Marketing
FEBRUARY 14, 2012
Can corporate websites support demand generation and lead capture? Demand generation is too focused on lead capture and not focused enough on meeting the needs of their audience. The latest #B2Bchat discussion focused on the relationship (or lack thereof) between corporate websites and demand generation.
Digital B2B Marketing
MARCH 19, 2013
You can even include, in typical SlideShare fashion, lead capture within your content. Now you can promote your SlideShare content on LinkedIn with both the benefits of advertising on LinkedIn (including excellent targeting options) and content posted on SlideShare (including sharing and engaging).
Digital B2B Marketing
FEBRUARY 4, 2012
Online advertising space is packaged as part of a lead generation program for a small premium cost. Sponsorships are built around the development of new research or content and are sold in part on their ability to deliver leads.
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