Go Beyond SEO

APRIL 18, 2024

PPC Pest Control advertising is a proven strategy that works. Optimizing ad copy and landing pages can significantly improve conversion rates. They understand the industry well and make your ads work. Proven Strategies for Effective PPC Pest Control To succeed in PPC Pest Control, use strategies that work.

PPC 78

PPC Advertising Agencies Paid Search Agency Marketing & Strategy 78

Optinmonster

DECEMBER 8, 2023

Whether you run 1 website or 100, you’ll occasionally need to create a maintenance page. WordPress coming soon plugins let you create special landing pages to show visitors that: Your website isn’t quite ready yet Your entire site is under construction or undergoing maintenance. Want to see how it works?

Best Practices 101

Best Practices Landing Pages Template Work Management 101

Launch Marketing

SEPTEMBER 13, 2023

Tailor Landing Pages to Align with Ads First impressions are everything. Similarly, when a potential customer clicks on your ad, they should be led to a landing page that’s perfectly tailored to match the promise of the ad. Ensure your ads and landing pages load quickly and are visually appealing on mobile devices.

Conversion Rate 127

Conversion Rate PPC Paid Search Agency Cost Per Click 127

ClearVoice

DECEMBER 18, 2023

When articulated in ABM campaigns, the pain point “hungry” transforms into something more specific, such as “Hungry health-conscious employees who work in corporate offices that are looking for a quick snack from 2 pm to 3 pm.” This includes logos, landing page variations, and notification bars.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

Launch Marketing

JUNE 28, 2023

This lets you track and analyze what happens when people interact with your ad – think downloads, key page visits and more. Make sure that each landing page includes one or more of the PPC keywords you are targeting and strategically place it in your landing page’s page title, H1 tag and body of the page.

Paid Content 113

Paid Content PPC Optimization B2B Marketing 113

Unbounce

JUNE 21, 2022

In fact, Peter is churning out PPC (pay-per-click) campaigns and landing pages that see an average conversion rate of 35%. Because he’s found a smarter way to build landing pages to turn traffic into conversions. Psst … Wanna go straight to Peter’s landing page strategy? Way more conversions.

Landing Pages 140

Landing Pages Business Conversion Rate Click Rate 140

Top Rank Marketing

JANUARY 22, 2024

Create unique landing pages for each influencer. This is a little more labor-intensive, but gives you a chance to customize the landing page for each influencer’s target audience. Tracked URLs or custom landing pages make it easy to see who’s doing the heavy lifting. Contact us today.

Top of Funnel 107

Top of Funnel Lead Ranking ROI Marketing Qualified Leads 107

Martech

MARCH 1, 2024

Adopting an AI tool In 2023, Sur La Table implemented Bloomreach’s Discovery tool, which uses AI to improve site search, curate product pages and segment customers. He added: “The integration gives them the tools to work really smart. Now they can accommodate customer interest by creating new product pages and recommendations. “My

Marketing AI 95

Marketing AI Merchandising Enterprise Management Long Tail Marketing 95

Unbounce

JANUARY 13, 2022

Landing page strategy is shifting: What still works and what doesn’t? We’ve helped marketers build landing pages for more than 10 years—but let me just say our tips and tricks are a wee bit different today. of landing pages had more than 500 words of copy. So get a step ahead.

Jigsaw 144

Jigsaw Landing Pages Copywriting Paid Search Agency 144

Unbounce

NOVEMBER 23, 2021

If you’re a time-strapped marketer, you probably often ask yourself: “Should I spend more time perfecting the written copy or tweaking the visual design of my landing page?” ” Designing a landing page can be daunting. Does it impact your conversion rate enough to warrant all that extra work?

Landing Pages 145

Landing Pages Design Conversion Rate Copywriting 145

Unbounce

MARCH 22, 2022

Ever find yourself scrolling through a page, wishing you could get somewhere a little quicker? Sure, headings help when it comes to finding something particular on a page. An anchor link lets a visitor jump between sections of a page. Or save them from having to scroll all the way down to the last section of a page?

Landing Pages 145

Landing Pages Lead Capture User-Generated Content Lead Scoring 145

Unbounce

MARCH 1, 2022

Unless you’re looking over your customer’s shoulder, you’re never going to be able to see exactly how they navigate your page. (OK, This information helps you decide which pages they find relevant and others maybe not so much. Let’s first take a look at how click tracking works. OK, that’s a bit extreme, but you get the idea.)

Landing Pages 140

Landing Pages Optimization Click Rate PPC 140

Unbounce

AUGUST 4, 2021

When you’re crafting words for your landing page, you’re not just writing. Every character could make or break your landing page. After analyzing the most influential elements for conversion in 40,000 landing pages, Unbounce found that copy (28%) influenced conversion more than two times as much as design (13%) did.

Landing Pages 144

Landing Pages Work Management Copywriting Marketing Management 144

Optinmonster

APRIL 8, 2024

Are you struggling to get more traffic and conversions on your product pages? Want to learn how to create high-converting product pages to drive more sales? Product pages are one of the most pivotal pages on your e-commerce site. Here’s a product page example from Lululemon : 3.

Product 94

Product Lead Ranking Urgency Marketing Cross-Selling 94

Unbounce

JULY 22, 2021

When it comes to building landing pages, you’re not doing it for the journey, are you? Smart Builder is our new AI-powered landing page builder that uses over 10 years of data (that’s 1.5 So how exactly does it work? The thought of working with AI might give you the heebie-jeebies—and hey, that’s pretty normal.

Top of Funnel 145

Top of Funnel Landing Pages Work Management Marketing Management 145

Unbounce

AUGUST 24, 2021

This principle applies to any marketing asset, including your landing page. Consider this guide your crash course in the world of typography and how to use it best on your landing pages. These research findings mean the fonts you choose for your landing page will impact how visitors understand your copy.

Landing Pages 139

Landing Pages Mobile Marketing Design Template 139

Unbounce

NOVEMBER 13, 2021

If your landing page can’t convince them to fill out your download form, your hard work will go to waste. So how can you build a white landing page that gets people downloading? Let’s talk about the goals a white paper should achieve and how your landing page can help you meet those objectives.

Landing Pages 126

Landing Pages Paper Examples Digital Experience Platform 126

Unbounce

OCTOBER 21, 2021

You know the drill: You build a quick landing page and start promoting it. . Too many businesses throw quick landing pages together, thinking only about the immediate next step (say, generating leads). And this is where your landing page steps in. They’re just sitting there, waiting. Sounds familiar?

Landing Pages 145

Landing Pages Top of Funnel Conversion Rate Cost per Lead 145

Unbounce

SEPTEMBER 16, 2021

Thousands of businesses are willing to spend unbelievable amounts of money to rank at the top of search engine results pages (SERP) and in the most relevant places for their users around the web. The key to maximizing your return on ad spend (ROAS) is to be highly strategic in your audience targeting, keyword usage, and landing page design.

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

Martech

FEBRUARY 12, 2024

How it works. Automatically created assets (ACAs) work in conjunction with responsive search ads by generating new content, like headlines and descriptions, based on the specific details of your ad. This includes factors such as your landing page, existing ads, and keywords.

Marketing AI 107

Marketing AI Google Generation Landing Pages 107

Unbounce

NOVEMBER 18, 2021

It’s normally the reason why our customers land on us—because they’re looking for something different and, frankly, something meaningful,” Claire says. It’s clear, concise, and most importantly, shows what working with Raise Craze looks like—and doesn’t it look like fun? Lean on Landing Pages. We know it. Claire knows it.

Paid Content 143

Paid Content Marketing AI Landing Pages Personalization 143

Unbounce

NOVEMBER 20, 2021

Let’s dig into what geographic segmentation is and what kinda geographic data you can use to spice up your landing pages. Once you understand what makes your audience’s areas unique, you can personalize your landing page content accordingly. What Geographic Data Can You Use to Segment Your Landing Page Audience?

Landing Pages 137

Landing Pages Segmentation Planning Psychographics 137

Unbounce

AUGUST 19, 2021

If you spend 15 hours creating your landing page and three minutes on your call-to-action (CTA) button, you’re making a huge mistake. Every part of your landing page impacts your conversion rate , including that lil’ clickable zone. It’s a critical part of every landing page strategy. WTH is a CTA?

Optimization 144

Optimization Top of Funnel Landing Pages Ad Building 144

Unbounce

AUGUST 26, 2021

Adding a video to your landing page—whether it’s a product demo, customer testimonial, or an animated background—has often been championed as an effective way to showcase your offer to visitors. Does including a video on your page boost your conversion rate? The number of pages using background video is also much smaller.)

Landing Pages 145

Landing Pages Video Marketing Conversion Click Rate 145

Unbounce

JULY 20, 2021

Imagine this: You publish your landing page and wait for your conversions to roll in. After you’ve worked so hard on crafting a landing page for conversions, it stings to see so many people leaving. You should always study your bounce rate in the context of your page topic and goal.

Landing Pages 139

Landing Pages Top of Funnel Conversion Rate Work Management 139

Martech

JUNE 7, 2023

Building a landing page is easy. To achieve higher conversion rates, it’s essential to elevate your page beyond aesthetics. So are you ready to learn the secrets of high-converting landing pages? Learn more by registering for and attending “7 Ways to Make Your Landing Pages Work Harder For You!”

Landing Pages 79

Landing Pages Conversion Click Rate Conversion Rate 79

Martech

JANUARY 22, 2024

In fact, over at Search Engine Land , more than 1,000 people have registered to gain access to SearchBot, a search marketing version of MarTechBot. You’ll also find a link to a tutorial on the image generator page. Visit the personas page to select a persona and see all the additional prompts. Start creating images now.

Work Management 106

Work Management Generation Marketing Management CMO 106

Unbounce

FEBRUARY 11, 2021

A marketer’s job isn’t done once a visitor converts on a landing page. Even the landing page itself has more work to do before we can start giving ourselves a high-five for scoring a conversion. There’s no such thing as a one-size-fits-all landing page. Far from it.

Landing Pages 145

Landing Pages Lead Ranking Lead Scoring Paid Search Agency 145

SmartBug Media

JULY 11, 2023

In today's vibrant digital marketplace, a well-designed Shopify landing page is essential. A Shopify landing page is a standalone webpage created explicitly for marketing or advertising purposes. So buckle up as we dive into the seven steps for creating a high-converting Shopify landing page. The other half?

Landing Pages 75

Landing Pages Conversion Rate Mobile Advertising Click Rate 75

Unbounce

DECEMBER 16, 2021

As you push to get people talking about your brand, an awareness-focused landing page will help you reach your goal. Let’s learn more about brand awareness and four ways to boost it with your landing page. 4 Ways to Optimize Your Landing Page for Brand Awareness. Thinking of building a brand awareness page?

Landing Pages 124

Landing Pages Top of Funnel Brand Identity Branding 124

Martech

FEBRUARY 8, 2024

For instance, we got eight clicks on a page about the SDR approach, which ranked for the “SDR team outsource” keyword, and two opportunities came from it. It works great when someone googles a TOFU keyword and then downloads your lead magnet. However, you can still use some common tactics and techniques to make your BOFU strategy work.

Top of Funnel 113

Top of Funnel SEO B2B Paid Search Agency 113

Convert

JULY 10, 2018

How are you driving clicks to your important landing page(s)? For years Google’s organic traffic has performed better than other sources of traffic when it comes to conversions: Inbound leads (those that have been generated with organic search traffic) have been found to cost 61% lower than outbound leads (i.e.

Landing Pages 60

Landing Pages Traffic Generation Organic Leads 60

Top Rank Marketing

APRIL 8, 2024

Julia McCoy, Search Engine Land 5 key practical benefits of a content audit #1. Content audits play a big role here as well, improving your visibility in search by making your site and its pages easier for engines to find, understand, categorize, and contextualize. Simplify and improve your site’s user experience.

Lead Scoring 103

Lead Scoring Lead Ranking Paid Search Agency Content 103

FunnelEnvy

JUNE 12, 2023

But when it comes to designing your landing page, there’s a rare path to certainty: testing different options with real traffic to see which page visitors prefer. The accuracy of your testing will determine how helpful your landing page data is for achieving business goals. Address the visitor directly.

Landing Pages 73

Landing Pages Design Conversion Best Practices 73

Unbounce

MAY 1, 2021

It’ll take more work, but you’ll get tons of benefits from truly knowing your customers. In this blog post, we’ll look at what demographic segmentation is, explain why you should try it, and show you how to use it for your landing pages. In the world of landing pages, this stat has oodles of potential.

Demographics 133

Demographics Segmentation Landing Pages Psychographics 133

Martech

MARCH 19, 2024

And these interactions create more data that helps marketers understand what works and what doesn’t. Marketers experimenting with these tools not only will be able to produce more variations, they’ll be able to test and validate what works. And these insights can bring in more leads. Understanding the customer.

Marketing AI 98

Marketing AI Conference Generation Loyalty 98

Unbounce

JULY 6, 2021

We’ll help you tackle one piece of the branding puzzle with advice on building a startup landing page. These pages can be a key part of your online brand and digital strategy if you build them with meaning. Let’s cover the main goals of a startup landing page and must-have elements to include. Top-notch imagery.

Landing Pages 142

Landing Pages Startups Examples Ad Building 142