ViewPoint

MAY 5, 2015

When someone leaves their website, they’ll be able to display relevant content as the prospect reviews other sites. For example, organizations see improved email sign-up rates when they ask for an email after a visitor has engaged with content on the site versus as soon as they land on the site. Retargeting. Increased use of video.

Lead Nurturing 120

Lead Nurturing Lead Scoring Lead Ranking Peer-to-peer 120

ViewPoint

MAY 16, 2011

Marketing in this company consisted of product management, the website and literature; until it found a Marketing-Lead-Generation-Wizard* who could methodically approach the marketplace with scientific intent. Created a single page business rules agreement between sales and marketing. The Result.

Demand 120

Demand Outgrow Blast Campaigns Trade Show 120

ViewPoint

MAY 7, 2015

Precise tracking of what email links the prospects click, website pages they visit, how long they stay, and, most importantly, having a system that customizes the nurturing for them based on the criteria just mentioned. His lead nurturing program did precisely that.

Lead Nurturing 120

Lead Nurturing Lead Ranking Lead Scoring PointClear 120