Remove landing-page websites

The Point

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Improving Demand Gen Performance with CRO

The Point

CRO is a systematic, very deliberate process of modifying a Web page or Website with the specific purpose of improving the percentage of visitors who take a desired action, such as making a purchase or filling out a form. Define supporting pages for each user action. Define and assign values to desired user actions.

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Hosted Landing Pages vs. Embedded Forms

The Point

A client asks: “Should we be hosting our campaign landing pages in Marketo? As a matter of best practice, at our agency , we always recommend that clients host campaign landing pages on their marketing automation platform (MAP), but the advantages gained by going that route vary between systems, so the pros and cons differ also.

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Trends in B2B Email: ABM, Deliverability & Integrated Campaigns

The Point

Landing pages, for example. An email landing page is usually fairly spare in terms of content, whereas a landing page for an online ad is generally more robust, since the reader knows much less about your company and your offer. But it’s clear that no such standard applies to email creative. a on Unsplash.

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12 Questions – A Checklist for ABM Readiness

The Point

Which of the following do you have in place: CRM, Marketing Automation, Programmatic, ABM (Demandbase, Engagio, 6Sense, Terminus), Sales Enablement (SalesLoft, Outreach), Data Enrichment/CDP (ZoomInfo, DiscoverOrg, Leadspace), Conversational Marketing (Drift), Content Experience (Uberflip), Website Personalization, Attribution.

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Sirius Decisions Thinks Websites Will Generate 71% of All B2B Sales Leads by 2015. I Disagree.

The Point

The point being made by the article’s author, Jill Stanek, was that Marketo’s acquisition enables that company to extend dynamic, personalized marketing conversations from their current domain (email campaigns) all the way to the Website. Want to guess how many of those leads arrive via our clients’ Websites? Fair enough.

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Should I Remove Offer Content from My Website During a Campaign?

The Point

A client asks: “If we’re planning on using a particular white paper as part of a lead generation campaign, or even for lead nurturing , is it a good idea to remove that same content asset from our main Website? First of all, I’m assuming that the content hosted on your Website is gated, that is, available only behind a registration form.

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Should I remove offer content from my Website if it’s part of a campaign?

The Point

A client asks: “If we’re offering a white paper as part of an upcoming campaign, should we remove it from our Website for the duration, especially if it’s ungated?”. 2) creating a landing page that promises fulfillment with speed and convenience. 2) creating a landing page that promises fulfillment with speed and convenience.