The Effective Marketer

SEPTEMBER 12, 2011

But the not so surprising result from the survey was that when using QR codes, it really comes down to the Landing Page. How Good is Your Landing Page? You scan the QR code and the landing page you then see is a) not formatted for mobile devices; b) not interesting enough; or c) doesn’t exist.

Landing Pages 100

Landing Pages Customer Surveys PPC Mobile Marketing 100

The Effective Marketer

DECEMBER 14, 2011

Your Website & Landing Pages. Inbound Marketing Analytics Overview. In the eBook you will see metrics for the following marketing tactics: Social Media. Email Marketing. Lead Nurturing & Marketing Automation. Search Engine Optimization. Paid Search. Business Blogging. Identify what’s working.

Inbound Marketing 100

Inbound Marketing Analytics Paid Search Agency Landing Pages 100

The Effective Marketer

APRIL 10, 2012

There are landing pages, thank you pages, linking all to a CRM system and ensuring you are capturing leads and nurturing them. The Landing Page. The landing page is the web page that holds the offer you talked about in your email. The design and content of your landing page is critical.

Email Marketing 100

Email Marketing Campaigns Marketing Automation Services Landing Pages 100

The Effective Marketer

JULY 13, 2011

As Scott tells in his book, he was into motivational speaking and decided to put out a short video (this was in 2004, way before YouTube became the default video sharing site) in his website. Emails started coming back saying they were getting a “Page not found” error. Tweak your landing page, and test different versions.

Viral Marketing 100

Viral Marketing Planning Bandwidth Landing Pages 100

The Effective Marketer

JUNE 23, 2009

If you want to get some good insights on effective SEO, check out his presentation and the free articles they have on the SEOmoz website. Since I’ve seen their reports and webinars in the past, the presentation about calls to action and landing pages was more of a refresher. If you are familiar with them, not much new material.

Training 100

Training Planning Marketing Budget Creation Work Management 100

The Effective Marketer

JULY 30, 2012

Setup a free account with MailChimp and play around creating an email and landing page, send out your next party invite to your friends using it to see how it works. The Modern Marketer.

Education 100

Education Marketing Automation Services Work Management Planning 100

The Effective Marketer

JULY 16, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Don’t Forget Your Company History The recent advent of the lost NASA tapes (they lost the original tapes from the Apollo 11 mission, the first Moon landing, then found out that they had all been erased) got me thinking.

Paid Search Agency 100

Paid Search Agency Companies Marketing Budget Creation Work Management 100