KoMarketing Associates

APRIL 9, 2019

Landing Page and Website Optimization Tools. Speed up your landing pages with the Think With Google’s Test My Site tool. Conversion rates are directly tied to page speed. So if you want to increase conversions, you want fast pages. You can, of course, check your competitors’ landing pages yourself.

High Quality Lead 215

High Quality Lead PPC Lead Generation Budget Programs 215

KoMarketing Associates

MARCH 12, 2019

We wouldn’t recommend that, but if you already had a list of keywords and you already had landing pages, you could write a few ads quickly, set up campaign tracking and launch the campaign in one work day. You can also use it to fuel your content creation, do an SEO content audit , or prioritize landing page creation and optimization.

PPC 205

PPC Sales Qualified Leads Lead Scoring Lead Ranking 205

KoMarketing Associates

MARCH 22, 2018

Does your website have a large inventory? DSA campaigns are the easiest and quickest way to reach relevant search queries based on the content of your website. Essentially, DSA campaigns allow the search engine to crawl the indexed pages on your website or your predefined page feed. Page Feed (specific to Google).

Paid Search Agency 207

Paid Search Agency Advertisements Advertising Ads 207

KoMarketing Associates

JANUARY 3, 2017

Of course, content creation and the identification of website opportunities for external link building are often defined by keyword research and effective search analysis. By default, the Search Analytics Report shows top keywords, based on clicks to the website, over a four-week period. Key Page Performance.

Analytics 243

Analytics CTR Google Reachforce 243

KoMarketing Associates

DECEMBER 8, 2021

This data can provide insight into the true reach of your website. Pageviews refer to the number of times each page on your site is viewed. Pageviews allow you to see which pages resonate most with your users. In Google Analytics, this data is located under Behavior > Site Content > All Pages. Validation stage.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

KoMarketing Associates

AUGUST 21, 2018

And, when it comes to online marketing, you will need quality landing pages to maximize the search engine visibility of your B2B keywords. Let’s take a look at four steps all online marketers should consider as they evaluate their B2B keywords and map them to high-performing landing pages. Step 1: Run a Ranking Report.

Landing Pages 151

Landing Pages Keywords B2B SERP 151

KoMarketing Associates

APRIL 1, 2020

Back in 2015, in our own independent research for the B2B Web Usability Report , we found that more than half (54 percent) of respondents indicated that the lack of thorough contact information reduced a vendor’s a credibility and thus would cause them to leave a website. What does this mean for B2B marketers? Brand Mentions.

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

KoMarketing Associates

AUGUST 31, 2022

That can include purchases, of course, but also white paper downloads, filling out a form, or reading a specific number of pages. . It can also be clicking to a landing page from an ad or booking a demo. . How GA4 defines a conversion. Following the steps above, you’d create a new event, then add these conditions: .

Marketing Analytics Tools 245

Marketing Analytics Tools Conversion B2B Marketing B2B 245

KoMarketing Associates

JANUARY 3, 2017

Of course, content creation and the identification of website opportunities for external link building are often defined by keyword research and effective search analysis. By default, the Search Analytics Report shows top keywords, based on clicks to the website, over a four-week period. Key Page Performance.

Analytics 201

Analytics CTR Google Reachforce 201

KoMarketing Associates

OCTOBER 23, 2018

Every landing page, every micro-conversion – all of it. The example above is extreme, but it illustrates the point: Faster pages convert better and pages that convert better are faster to test. A form with a page or two for each task. So go check everything – landing pages, website, ads – the works.

Budget Programs 165

Budget Programs Landing Pages Statistics Conversion Rate 165

KoMarketing Associates

MAY 13, 2020

For SEOs looking for ways to simply mark a page to be featured, Google says, “You can’t.” It’s important to note that your page does not have to be in the top position of organic results to be displayed in featured snippets. Featured snippets allow smaller websites and organizations to compete for that essential search real estate.

Features 165

Features Google B2B Marketing Top of Funnel 165

KoMarketing Associates

AUGUST 7, 2018

After you’ve maxed out the performance of all the little elements on your website or in your sales funnel, is that as far as you can go? What can you cut from: landing pages. your website. It applies to elements on a landing page, and to editorial calendars. Take one of your landing pages, for example.

Conversion Rate 162

Conversion Rate Conversion Top of Funnel Landing Pages 162

KoMarketing Associates

FEBRUARY 15, 2018

Ever since Facebook debuted its new Messenger platform and review options for business pages, customers have been using the social network to connect to businesses with complaints, questions, or praise. Website Outreach. However, for some user queries, dynamic ads just don’t work.

Automation 200

Automation B2B Marketing Paid Search Agency Marketing Automation Services 200

KoMarketing Associates

DECEMBER 5, 2018

Recently one of our client contacts asked for more guidance on the SEO best practices they should consider when linking internally between web pages. In this post, I am going to review best practices we communicate to clients, and important points to consider when linking across frequently developed B2B content marketing assets and web pages.

Practices 123

Practices SEO Marketing Websites B2B Thought Leadership 123

KoMarketing Associates

NOVEMBER 8, 2016

tool to discover insights into how your website is performing. A site will become very slow when there is Google Analytics code inserted on the page. Baidu Analytics does not work until you link it to your website. If you build a website with HTML files, you can edit the HTML and paste the code before the “</head>” tags.

Analytics 203

Analytics Marketing Analytics Tools PPC Mobile Advertising 203

KoMarketing Associates

NOVEMBER 8, 2018

Building brand awareness through a well-executed website and overall online presence can keep your organization top of mind for your potential user base. Adding a note or graphic about the award or milestone on the company’s about us or awards page on their website.

Lead Generation 123

Lead Generation B2B Marketing Lead Scoring Lead Ranking 123

KoMarketing Associates

MARCH 20, 2018

From visiting your website to speaking to sales, reading online reviews or downloading a case study, each touchpoint in the buyer journey is a part of the experience. Does the landing page match their search intent? website, social media, mobile, in person). So how do we create the best experience for our customers?

Ideal Customer Profiles 187

Ideal Customer Profiles SEO Paid Search Agency B2B 187

KoMarketing Associates

JUNE 27, 2019

Directories, such as the Yellow Pages, are set to take the biggest hit, down 19 percent this year. Website (85 percent) is most common, followed by social media (84 percent), YouTube (67 percent), landing pages (57 percent) and recorded webinars (55 percent). billion in 2019.

Statistics 121

Statistics Tactics Emarketing Mobile Advertising 121

KoMarketing Associates

NOVEMBER 15, 2017

The majority (85 percent) place them on their website. Social media (71 percent), YouTube (68 percent) and landing pages (62 percent) are also popular places for marketing video content. This is followed by demos (59 percent) and explainer videos (54 percent). Video Marketers Grow More Confident in Social Content.

ROI 182

ROI Video Marketing Content Landing Pages 182

KoMarketing Associates

OCTOBER 17, 2017

Build a Landing Page. When creating B2B white papers that are designed to convert, you must have a conversion-optimized landing page. This page will serve as the gateway to the content the audience is looking to consume, and all promotion efforts should lead to it. A call to action. Track Results. Final Thoughts.

Paper 120

Paper Promotion B2B Marketing Top of Funnel 120

KoMarketing Associates

MARCH 22, 2019

Website (85 percent) is most common, followed by social media (84 percent), YouTube (67 percent), landing pages (57 percent) and recorded webinars (55 percent). Marketers are using video in several different applications as well.

Marketing Report 138

Marketing Report Video Marketing Planning Statistics 138

KoMarketing Associates

APRIL 14, 2015

It is reported to have a bigger impact on queries and websites than any Panda or Penguin update. The update will be on a page-by-page basis. We’ve found some of the pages receive “mobile-friendly” labels while some pages do not have “mobile-friendly” labels. Here is How to Prioritize and Set Expectations.

Mobile Marketing 120

Mobile Marketing B2B Marketing Marketing Analytics Tools B2B 120

KoMarketing Associates

NOVEMBER 29, 2018

This was followed by social media (85 percent) and company websites (75 percent). 75% of respondents still encountered business content online through a company’s website. How can marketers optimize their website content to appeal to new prospects? This is a good question and something that marketers need to understand.

B2B Marketing 122

B2B Marketing Lead Scoring Lead Ranking B2B 122

KoMarketing Associates

APRIL 25, 2017

Facebook does a fantastic job finding people who are like your preexisting leads, customers, Facebook fans, and website visitors. Website visitors – Lookalike. To get started, try these two remarketing audiences: Website visitors – Remarketing – Lead Gen. Customers – Lookalike. Fans – Lookalikes.

Facebook 209

Facebook Paid Search Agency Ads B2B 209

KoMarketing Associates

OCTOBER 13, 2016

This not only tells you that you’re getting more eyes on your website but that they are highly relevant and qualified eyes. Optimize Your Website for Conversions. I’ve seen tremendous success by adding easily accessible CTAs to landing pages. Optimize Your Website with SEO.

Lead Generation 120

Lead Generation Sales Qualified Leads B2B Marketing Marketing & Strategy 120

KoMarketing Associates

AUGUST 22, 2017

A few weeks back a marketing leader from a B2B software organization challenged KoMarketing to review their website for SEO opportunities. As our pre-sales exploration process unfolded, it became apparent that the website already had a strong organic search presence. Evaluate, test, and refine landing pages.

SEO 121

SEO Long Tail Marketing B2B Marketing & Strategy 121

KoMarketing Associates

SEPTEMBER 29, 2016

Unfortunately, since readers can edit pages with whatever they’d like, many people often receive incorrect or misleading information. Take the search engine optimization Wikipedia page for example. But hopefully, as we continue through this page, it will explain that, right? So What Does Wikipedia Say About SEO? Getting Indexed.

Wikipedia 120

Wikipedia SEO Landing Pages Tagging 120

KoMarketing Associates

APRIL 21, 2015

This update will potentially give a ranking boost to mobile-friendly pages in Google’s mobile search results. From here, you can now isolate and identify the percentage of Google organic traffic your website is receiving from mobile devices; smartphones specifically. Pages / Visit. Quality of Mobile Search Traffic. Bounce Rate.

Mobile Marketing 120

Mobile Marketing Marketing Analytics Tools Advertising Benchmark Landing Pages 120

KoMarketing Associates

MARCH 13, 2018

Use Google Image Search to search for your logo and find locations where it has been placed without a link to your website. Use Google Search Console to find the URLs that link to 404 pages on your site. Many online publishers enforce the “ nofollow ” element to links created that go to third-party websites.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

KoMarketing Associates

JANUARY 30, 2018

On the other hand, Bing Ads also has a great resource section with tons of guides as well as an insights page with industry trends and success stories. But they have been working on making their help pages easier to digest. To begin, start with Quora’s help pages , which are regularly updated and very easy to follow.

Resources 179

Resources Advertising Agencies B2B Marketing Paid Search Agency 179

KoMarketing Associates

OCTOBER 23, 2014

The typical B2B organization has many unique web pages and content assets. Custom reports allow you to isolate site dimensions like landing pages and referral traffic as well as metrics like sessions, page views, pages/session and goal completions. Organic Performance to Optimized Pages.

Marketing Analytics Tools 120

Marketing Analytics Tools Analytics SEO Google 120

KoMarketing Associates

NOVEMBER 12, 2015

For one recent purchase, I was disappointed to see that the actual flow between the link to review in email and the actual opportunity to review simply took me to the organization’s home page, requiring login. Alignment of user experience between key call-to-actions in email messaging and landing experience. CONFIRMATION PAGES.

SEO 120

SEO Content Marketing Marketing Management Paid Search Agency 120

KoMarketing Associates

FEBRUARY 19, 2019

Ok, they didn’t really love to remove their analytics but various team members would make updates to the site and they’d forget to put analytics back on the pages. I opened analytics to see how Client A’s website was performing for the month. removed thank you pages, deleted pages, error coding issues). Marketing Land.

Top of Funnel 121

Top of Funnel SEO B2B Marketing SERP 121

KoMarketing Associates

JANUARY 5, 2016

While I would still recommend maintaining a professional presence, with up-to-date company information, in your Google+ Page and associated profiles. Jennifer Slegg of The SEM Post, wrote a highly recommended article for Moz, outlining key takeaways in analysis of the 160 page guideline. Smart Goals For AdWords Advertisers.

B2B Marketing 120

B2B Marketing Google SEM Mobile Advertising 120

KoMarketing Associates

AUGUST 18, 2015

Everyone keeps landing on those properties!” While playing experience might be enough to tell you which properties are landed on the most, there is actually statistical evidence behind it as well. Much like in Monopoly, owning more real estate (keywords/phrases) will likely increase the number of visitors to your property (website).

Content Marketing 120

Content Marketing Long Tail Marketing Content Marketing & Strategy 120

KoMarketing Associates

APRIL 13, 2017

Successful conversions start with an initial touchpoint: a website visit, a PPC ad, or a social media post. The idea is simple: Once a visitor arrives on a landing page via a search ad, he/she fills out a form to express interests in the business. The ultimate goal of business is to capture more customers and close more deals.

PPC 120

PPC Tactics Sales Qualified Leads Tools 120

KoMarketing Associates

APRIL 7, 2021

For instance, what are the bounce rates on your landing pages? Another way to improve the customer experience – and engagement – is how you organize content on your website. We’ll talk about personas in a moment, but good old analytics can tell you a lot about how good your customer experience is.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236