DiscoverOrg

AUGUST 14, 2018

Personalize your website for your best segments. An interested prospect will quickly visit your website to learn more information. No matter who they are, their experience will be defined by what happens in the first few seconds on your website. What kind of experience will they have?

Account Based Marketing 136

Account Based Marketing Segmentation Ideal Customer Profiles Work Management 136

DiscoverOrg

AUGUST 14, 2018

Personalize your website for your best segments. An interested prospect will quickly visit your website to learn more information. No matter who they are, their experience will be defined by what happens in the first few seconds on your website. What kind of experience will they have?

Account Based Marketing 120

Account Based Marketing Segmentation Ideal Customer Profiles Work Management 120

DiscoverOrg

JUNE 24, 2016

Everything – from your platform and website to your emails, sales materials, presentation decks, graphics, and more – it all has to be mobile responsive. In other words, every digital interaction you have with a prospect needs to be optimized for mobile. If not, you and your sales team are living in the dark ages.

Cross-Selling 136

Cross-Selling Mobile Marketing Correlation Forrester 136

DiscoverOrg

FEBRUARY 1, 2019

And on a lot of websites, they still are. Let’s start with some simple math: Send out 100 emails and 3 people click through and view your content on the landing page you’ve set up. A website chat, if you’ve got a really good one, might be able to tell you the location of the visitor, IP address, and company.

Tips 120

Tips Outreach Sales Qualified Leads Click Rate 120

DiscoverOrg

NOVEMBER 6, 2017

With the lead-based approach, you spend time, energy, and money metaphorically putting up billboards all over the highways of your market and then seeing who fills out a form on your website. Are currently engaged with your company, primarily on your website. The days of squandering marketing budget are gone.

Account Based Marketing 149

Account Based Marketing Ideal Customer Profiles Lead Ranking Lead Scoring 149

DiscoverOrg

FEBRUARY 13, 2019

Firmographic data is important at the top of the funnel – for determining fit, segmentation, and lead scoring: Marketing land. Both Sales and Marketing need to be on the same page when developing the Ideal Customer Profile (ICP). Let us count the ways: Dear DiscoverOrg: Database Dating Advice for the Broken Hearted. Industries.

Ideal Customer Profiles 205

Ideal Customer Profiles Enterprise Management Top of Funnel Work Management 205

DiscoverOrg

AUGUST 7, 2018

Your website is likely one of your biggest lead sources … but it goes without saying that it’s not the only source of content online. With visibility limited to digital behavior tracked on your own corporate website, lead and account scoring provides a purview to a fraction of the opportunities developing all around.

Intent Data 314

Intent Data Intent Lead Ranking Bombora 314